Launch Loud

While I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work. Because here's the truth... Live launching isn't just about making sales.  In this episode, I...

Have a launch (or launches) on the calendar in Q3 or Q4?  This is your reminder that your biggest revenue months are built long before you open the cart.  I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including: How I'm growing my...

I'm unpacking the launch everybody is talking about in 2026. Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to. Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before...

Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it. In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back. ------- Want more? 1. Subscribe! Make sure you hit that follow/sub...

Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle.  You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*. In this episode, I'm walking you through exactly what I'd do i...

Check out the complete slide deck here ! Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg... Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice. Lear...

You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on...

Your launch results probably haven’t stalled because you didn’t post enough or your offer announcement Reel flopped. It’s because of what didn’t happen 60 days earlier. And as a result, your audience wasn’t ready - not emotionally or logically. So how can you get a read on your audience’s readiness before you open your cart again? In this episode, I’m unpacking the hidden awareness gaps that kill...

Before you start adding every course, template bundle, and “limited-time offer” to your cart, we need to have a little dopamine intervention… There are going to be a lot of deals flying into your inbox on Black Friday (in fact, they probably already are) and while it can be tempting, you don’t need it all. But I certainly do have some tips on how to leverage what’s on offer to set yourself up for...

The reality is, you can’t afford to blend in and keep floating in the sea of sameness. If you want to be the obvious choice in your niche - you need to find your distinctive edge: that blend of personality, positioning, and power that makes your audience think, “She gets me.” And that’s exactly what Megan Yelaney helps coaches and experts to do. In this episode we chat about what it really takes t...

Black Friday is on it’s way and while everyone else is preparing to discount every damn thing on their website, pull three all-nighters and burn out trying to keep up with the big brands… You’re about to play it smarter. I’m taking you behind the scenes of my Extract, Stack and Bundle strategy - the exact method I use to craft high-converting Black Friday campaigns using the assets, templates, too...

Don't clock out in November - CASH IN on momentum, leads and sales. Black Friday is the perfect time to set the tone for Q1 of the following year. But here’s the thing: You don’t need a new offer. You don't need to discount. And you don't need all the bells and whistles of a launch. You just need a campaign that keeps your audience toasty + stacks demand (while you enjoy the cash in...

Confession time: I love YouTube. I can’t resist a deep-dive skincare review or a “day in the life” vlog. But II assumed if you didn’t start your channel back in 2012 you’d missed the boat. However, Gillian Perkins, CEO of Startup Society and the brains behind a 700k+ subscriber channel has proved me wrong. In this episode, we chat about how YouTube could be your business growth fast-pass and how y...

If you wish every Reel you worked so hard on didn’t just disappear into the algorithm void… this episode is your digital permission slip to change that. This week, I’m joined by the brilliant Kara Duncan - she helps service-based businesses get found (and paid) through sustainable marketing strategies like Pinterest and SEO-rich blog content. We chat about why you don’t have to ghost the ‘gram but...

Ever feel like you're doing everything right in business but still hitting a mysterious ceiling? The kind where visibility isn’t translating to sales, your content feels like it's missing the mark, or growth feels harder than it should? This Expert Panel episode might have the insight you didn’t know you needed. Jessica Pinili is a subconscious reprogramming mentor and high-performance b...

Check out the complete slide deck here ! Choosing a campaign format suited for a 2025 audience is just the tip of the iceberg. Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and scripts to ensure your audience sees your offer as the  obvious choice. Learn more and APPLY NOW: https://thesocialbritify.com/instagram-l...

It’s the fifth instalment of the Business (Re)Building Diaries and in this episode, I’m talking all things secret podcasts, podcast tours and what’s next for IG. Want early access and to secure a VIP spot to work with me on your next launch? → Apply Here → Or, listen to my new Private Podcast This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slo...

It’s the fourth instalment of the Business (Re)Building Diaries and in this episode, I’m updating you on what’s in the works inside TSB Land for the final half of 2025! Tune in to hear about my launch plans, what’s changing inside my Membership and what you need to know about being on the waitlist for the next cohort of the Instagram Launch Lab. → Join the VIP Waitlist here. This isn’t your typica...

It’s the third instalment of the Business (Re)Building Diaries and in this episode, I’m getting vulnerable and being honest about how I’m feeling, plus the steps I have resisted taking. Come behind the scenes of my live group program, messaging and positioning shift, public speaking ventures and my latest investment → My Mental Health. This isn’t your typical “here’s what’s working” episode. Inste...

Tuned into last week’s episode and want to make sure your audience sees you as the go-to expert? I’m breaking down my ABC content strategy in action — Authority, Beliefs, and Capability — and giving you real, practical content examples you can create this week to reconnect with your audience and rebuild that trust. From case study carousels to behind-the-scenes Story ideas and motivating Reels, yo...

The experts are calling it the Trust Desert - And we’re definitely not imagining it… people are taking way longer to buy, engaging less with content and it’s simply feeling harder to connect with our audience. But this isn’t game-over for the online space, you just need the right strategy to stand out in the sea of sameness and build upon the trust you’ve already worked so hard to establish. With...

Ever wondered what really goes into those complex, social media trends and how long they *actually* take to put together?  Well, I sacrificed half a day in my business to pull back the curtain and find out! Spoiler: it took over 2 hours (and that’s not including the scripting or the getting-ready part). Tune in to find out if it was worth it… 🤖 ChatGPT Prompt: Act like a movie trailer writer and...

Ever feel like you’re in a weird in-between stage in your business - things are shifting, growing, and evolving, but you’re not quite ready to go all in on the next big move? Same. In this episode, I’m taking you behind the scenes of what’s been happening inside my business lately - launches, secret projects, travel and messaging mayhem. This isn’t your typical “here’s what’s working” episode. Ins...

“Dirty”, unhinged and less-polished content is in… But is it really that we’re not as obsessed with aesthetics anymore? Or is THIS the new popular aesthetic ‘of the moment’ that you actually need to nail? There’s something magnetic about content that feels real, raw, and ridiculously relatable. But here’s the twist: dirty content might look effortless, but the best of it is still deeply strategic....

There’s a big misconception that you’ll stop being told “no” or “not right now” when you just implement the ‘right’ content strategy. This simply isn’t the case. In fact, getting ghosted and hearing objections never goes away. You’re guaranteed to experience quiet sales periods and last-minute buyers coming out of nowhere.  Spoiler: None of it means you’re failing. It’s all about how you handle it...