Launch Loud

If you’re currently stuck in a cycle of panic marketing and scrambled content creation, wondering where the clients are… this episode is your wake-up call (with love). What if instead, you spent the next 8 weeks on an intentional, results-focused campaign? One that gives your Instagram strategy real, bankable momentum. Tune in to get the full rundown on the exact strategy I’d help you to implement...

We need to discuss how everyone is ditching the slide decks and STILL selling out, just using Instagram Stories. More specifically, Close Friends Stories. You know, that little green circle? Yeah - turns out, it’s the new secret sales weapon in 2025. In this Trend Talk episode, I’m breaking down how you can build anticipation and trust without the tech stack (even if your offer isn’t finished yet)...

Feel like you’re putting WORK into your content, hoping the right clients stumble across your offer because the drama of “live launching” just ain’t it? It’s time to embrace a campaign mindset.  Think less stress, even more strategy. I’m unpacking why most people fear live launches (spoiler: it’s the name), and how a simple shift in mindset can turn your Instagram account into a client magnet. You...

Webinars have been a launch staple for years, but with declining attendance and shifting buyer behaviour, are they still the best way to sell your offer?  In this episode, I’m breaking down why the traditional webinar format may not be working in the same way it once was and what you can swap it out for if you still want high-impact but with a little more low lift… Get your pen and paper ready, th...

Ever feel like you’re in a weird in-between stage in your business - things are shifting, growing, and evolving, but you’re not quite ready to go all in on the next big move? Same. In this episode, I’m taking you behind the scenes of what’s been happening inside my business lately - what I’m working on, what I’m refining, and what’s coming next.  This isn’t your typical “here’s what’s working” epi...

If your only focus is on likes and followers, and maybe who is downloading your lead magnet, you might be missing out on the metrics that actually impact your sales. One of the biggest mistakes I see business owners making is posting content blindly - without a clear strategy for tracking leads or selling effectively.  We fall into the trap of post, post, post with no real insight into who we’re s...

Everything from products to platforms to physical locations - I’m breaking down all of the tools and tech I’m loving right now and what’s helping me to stay focused and on-track in this season of business building. So if you’ve been questioning if ChatGPT really can solve all of your life’s problems or if the Apple Headphones are actually *that good*.... This episode is for you! PS. If you missed...

Have you ever hit a milestone and thought, Wait… how did I get here? And what’s next? Because that’s exactly where I found myself as I sat down to record this episode. It’s officially been one year since launching this podcast (wild, right?!) so I wanted to use our 54th episode to reflect on what’s changed, shifted and what’s next for The Social Britify. Am I going to talk about Instagram forever?...

We all sort of know what to expect when we sign up for someone’s masterclass… I attend, they give me some information then they talk about their offer. The thing is, everyone is sharing great information. We are truly being inundated with value. So why should someone give up 90 minutes and invest their time and energy in your masterclass? Well, that’s exactly what I want to talk about - I’m sharin...

A Reels strategy perfect for growth AND nurturing? Listen up. Creating a Signature Reels Series for your brand is a powerful way to make your Instagram account not only binge-worthy but memorable. What to know the key ingredients and how to create a series your audience will devour? Tune in - We’re diving into it in this Trend Talk Episode! ------- Want more? 1. Subscribe! Make sure you hit that f...

It’s easy as online entrepreneurs to get caught up in our own world: Webinars, funnels, conversion rates… And it can be so easy to forget about our audience’s and leads’ experiences and their customer journey. In this episode I’m stepping into the consumer point of view and sharing my hot takes when it comes to participating in campaigns and being sold to - the good experiences, and the bad. Tune...

It’s been a chaotic few weeks thanks to the impending doom of TikTok and its almost instantaneous return less than 24 hours later. I know I’ve got whiplash. But maybe you’re still needing to catch up and it can be hard to know what’s worth your time knowing about, implementing and changing when it comes to your strategy. In this episode, I’m giving you the scoop and breaking it all down because, a...

The big huge Live Launch you’re avoiding? It might just be as simple as showing up on Instagram with intention and a plan. You don’t need the tech circus or slide-deck marathon if you don’t want it. And if you’re considering scrapping your offer for something new? Forget it, I’m sharing my best tips for coming up with a theme and bonuses that will drive hot new demand for what you’ve got to share....

You did all the things to bring your group program or 1:1 offer to life in 2024: the market research, curriculum planning, spending hours picking that perfect alliterative name (because branding, right?).  You recorded every lesson, polished the portal, and lovingly crafted resources.  And now? You’re wondering if you can muster the energy to launch it all over again. Sound familiar? Here’s what t...

It’s our last episode of Season 1 of The One Woman Show! And that means we’re due for a brief (or not so brief) reflection on the year that was: 2024. Tune in to hear my top moments, client highlights, lessons learned and top-rated favourites… Everything from my mindset struggles, my biggest launch ever, favourite investments, wedding planning and more. Plus the story about how I originally wasn’t...

It is NORMAL to have fluctuations with your excitement, passion and interest for content creation if you're a predominately solo online entrepreneur. But the truth of it is - If you want to have consistency year-round with your clients and sales, you need to have a system in place to ensure you are able to market your business without resenting it and burning out. Usually, those feelings of b...

There’s A LOT of content out there about growing on Instagram. But how much of it is actually useful and realistic? I put it to the test myself, sharing my authentic reactions to guru-advice and if I agree or disagree with it… There’s definitely some winners, but also some scary red flags 🚩 Tune in to hear my thoughts on: 🎥 What's no longer working VS what is working for Reels, Carousels an...

Just like Courtney, you probably didn’t get into business to show up on Instagram and create content. So how can you find joy in marketing yourself online? Tune in to hear about Courtney’s journey and the work we did together to find her brand positioning ‘sweet spot’ - Not only did it mean she was finally attracting her dream clients but she actually looks forward to creating and sharing content...

I’m not ashamed to say it - I LOVE live launching! Now, you might just be curious as to how I could love a sales strategy that most people believe to be synonymous with overwhelm and stress. And sure… The first campaign I did wasn’t a walk in the park. But every launch since then, I’ve got my processes nailed down so well that I can enjoy 9:00am pilates classes during Cart Open and even take a day...

When I first started out as a freelance Social Media Manager,  I didn’t have the skill set that would be ideal for running a small business… And that’s because for the 5 years prior, I’d been working as a professional dancer! Dancing was all I’d ever known and for a while I was worried my skills weren’t transferable. I was wrong. Training and working as a performer has armed me with some unique pe...

Like it or not, when you’re a business owner, you’re in sales. But for many female entrepreneurs, it’s the part of running a business that can give us the ‘ick’. Discussing pricing, pitching our services, posting sales content… We’ve become afraid of looking ‘salesy’ or ‘pushy’ and ‘sleazy’. But why?! In this episode, I’m chatting with Christine Corcoran, a High-Ticket Sales Strategist and Mindset...

Wish you just had a roadmap to know what to post and when? It’s as simple as creating an annual campaign calendar. And it’s not as scary as it sounds. Tune in to get my 6 step process to set realistic (but ambitious) goals as well as blocking off time for those well-earned holidays and focusing on the back-end of your business before diving into mapping out your front-facing launches to build dema...

Something I know for a fact, you’ve got GREAT content sitting in your drafts, your archive and of course, your Instagram feed. So, why are you pressuring yourself to constantly be reinventing the wheel? We are always chasing more, more, more on Instagram but I’m a huge advocate of repurposing what’s already working for you. As well as the content that never saw the light of day… I want to empower...

Adam Mosseri, the Head of Instagram, has 2 moves. Giving us features we didn’t want or ask for. Or sharing Reels where he actually provides decent advice. Recently, he made move number 2 and shared why he recommends prioritising Carousels if you want to increase your engagement and reach. And I am in full agreement. Tune into to find out how you can amplify your static content and repurpose your R...

Is it Instagram that’s always changing… Or is it us? As humans consume more and more content, we influence the trend cycle to move faster and faster. As online entrepreneurs, this can be stressful. Always feeling like we have to pivot and change how we do things with our content to keep up. The truth is, just some simple tweaks to your messaging and delivery can help you to leverage what’s working...