Knowhow Marketing Lab

In this episode, Phelan, Rina and Greg will be talking about the things that stood out for us in 2022 and perhaps make some guesses as to what might be happening in 2023.  0:01 - Intro... 5:57 - Website 9:20 - Twitter 21:48 - G P T systems and the AI content creation 34:14 - Google local seo   KEEP IN TOUCH WITH US! 🫶 Facebook Group  https://www.facebook.com/groups/Cyberp...

In this episode Pip and Rina will be talking about 14 incredible marketing predictions 2023 products you’ll wish you discovered sooner. Lots of changes happens and just like brick and mortal things have now change into online presence. Stay tune and lets dive into these incredible marketing predictions.  0:01 - Intro.... 2:15 - Influencer marketing evolving into a common marketplace tactic. 9...

Today Phelan and Rina will be talking about display advertising, what it is, and how do we use it to our advantage. The definition of display advertising and their importance.  0:01 - Intro... 1:37 - What are Display Advertising 9:14 - The messaging on the campaign 10:00 - What does the image need to do? 15:30 - Brand differentiation and positioning.  18:28 - Branding  26:11 -...

In this episode Pip and Greg are diving more into Google Business Profile. The good, the bad, and the ugly side of Google Business Profile GBP. There is a lot of changes going on in GBP, which is why it is important to keep up to those changes.  0:01 - Intro... 3:51 - Changes in Google Business Profile 7:09 - The Q&A session in GBP 10:51 - Is Google getting too much in our business?&...

This month in the world of marketing, Pip, Phelan, Rina and Greg will be talking about updates from Twitter. Want to know what Elon Mask got on, stay tune.  0:01 - Intro.... 1:25 - Updates on Twitter  6:05 - Hive  9:37 - Why Elon Mask Bought Tesla 13:00 - Advertising on Twitter  17:30 - Updates in Search console 18:44 - Website Update KEEP IN TOUCH WITH US! 🫶 Facebook Group ht...

Rina and Greg will be diving into designs for advertisement. People post things on Instagram or Facebook thinking they're gonna get something out of it but does their graphics and designs look professional?  0:01 - Intro 2:36 - Difference between Posting & Advertising  5:41 - The Golden Rectangle  8:54 - More Details: Call To Action 14:31 - Different Placement  17:14 -...

In today's episode, Pip and Phelan will be looking at Looker Studio, what's new and why reporting still matters. If you are interested in reporting and you wanna try, Google's free tool called Looker Studio, this one's for you. 0:01 - Intro.... 1:36 - What is Looker Studio 5:04 - Tracking Data Using Looker Studio 11:35 - Google Doc Reports 15:32 - Looker Studio Automation 17:41 - Shopify&nbsp...

In today's episode Pip and Greg will taking us through website health & performance for better SEO. What is a website health score and what are we seeing when we log into our website? Why is my health score related to the inactive themes? 0:01 - Intro... 1:26 -  Why is my health score related to the inactive themes? 5:46 - How themes affects the health of your website.  7:5...

In this month of marketing roundup, Pip, Phelan, Rina and Greg will be diving into Search, Social and Website updates. The New WordPress 6.1, Facebook Group Stories, Google Updates, Site maps, Google Search Results and Data Studio.  0:01 - Intro..  1:39 - WordPress Update 6.1 9:07 - Facebook Group Stories 16:03 - Google Updates  17:22 - Submitting A Site Map 23:23 - Google Search re...

Rina and Phelan will dive into google ads settings that will save you money and some changes in google ads settings.  0:01 - Intro.... 1:45 - Previous Podcast Google Ads Editor.  2:27 - Smart Campaigns 4:09 - Account Setup 10:13 - Google Ads Schedules  15:35 - Auto Apply Ads Suggestions  22:34 - Locations    KEEP IN TOUCH WITH US! 🫶 Facebook Group  &nb...

Phelan and Greg will dive into Google Shopping. What is Google Shopping? Why you should be using it, even if you're not doing ads, and also how is it gonna all integrate for the future of e-commerce? 0:01 - Intro... 1:18 - What Is Google Shopping.  5:29 - Positive Targeting.  9:17 - How Google Analytics And Google Shopping works. 11:23 - YouTube And Google Shopping 15:26 - Classic A...

Rina and Greg take a look at the importance of marketing strategy. When you think about how to organize your marketing, there are two types of things that you should look at, a strategy and tactics.    0:01 - Intro...  1:28 - How To Organize Your Marketing.  9:49 - The Use Of Mission And Vision Statements 10:39 - Business Plan And Marketing Plan 12:27 - Branding Or Style&n...

Pip, Phelan, Rena and Greg  discuss the new moderation update in Facebook and how it affects your social media platforms. Also, the latest news on Website upgrade, PHP fourth upgrade to PHP 8, WordPress 6.1 Beta and Search Console Algorithm update. Plus, learn what's new at Facebook and Websites. 0:01 - Intro... 2:08 - Moderation. 14:17 - PHP Upgrade. 18:27 - WordPress 6.1 Beta. 21:49 - Searc...

Pip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign... 0:00 - Intro.... 2:27- What does it mean to optimize Google ads. 4:47 - How we do Optimize. 7:40 - What is Google Optimize? 11:40 - Using Quality Score.  17:00 - Keyword Strategies for...

Pip and Phelan take a look at Google Algorithm updates and their effect. Google releases a core update about once a quarter, and other updates as they see fit. Sometimes they tell us and sometimes they don’t. Learn how to come out on top when these updates happen, or at least how to not become collateral damage. 1:25 - Why Google releases updates 2:04 - Blackhat SEO 3:27 - Are algorithm updates ba...

Do you blog? How are you doing your cross-channel distribution? Pip and Rena share their tactics to build a successful and cohesive cross-channel distribution process.  2:14 - Starting with a social media perspective 2:58 - SEO on your blog 5:00 - The two things you need to focus on for social posts 7:40 - Content distribution strategy 8:38 - Blogging tips 10:39 - Turning your blog post into...

Pip and Phelan dive into whether or not your website platform affects your SEO. Which platform does the best job with image optimization? Which has the shortest URLs? Find out in this episode! 1:14 - Platform options 2:21 - What to keep in mind regarding SEO 4:09 - Image optimization 5:14 - Mobile first 5:56 - Site speed 7:22 - Platforms for beginners vs. established sites 9:23 - What to look for...

Are you running Google Ads? How are you finding your keywords? Are you using the keyword planner? How are you measuring your success? Conversion tracking is super important to know your ad dollar is being well used. Join Phelan and Greg as they go over all the details. 2:03 - Keyword Planner and picking your keywords 2:52 - Choosing your audience 4:33 - Search terms 8:55 - Forecasting 11:19 - Comp...

Phelan and Greg talk about Google Ads and which type of businesses they work best for. They answer the question, "Which part of the funnel should you advertise to on Google?" Plus, learn the difference between advertising for services and products. Plus, learn how to improve conversions, which type of leads work best, and why you should try advertising on YouTube. 1:17 - Why Google Ads matter 2:10...

You might think there is only one answer to this question, but it depends on many factors. Are you a marketer or a business owner? Do you have money to invest? Or time to invest? In this episode, Pip and Phelan discuss their opinions on which to learn first and why. 0:51 - Which should you learn first? 1:30 - Marketer vs Business Owner 3:44 - What's better in the long run 5:39 - Your long term goa...

Rina and Greg discuss blogging for your business. How to get started, how to decide what to write about, and how to use video in your blog posts. They also go over the use of images on your blog, how to improve each post's SEO, and how long a blog post really needs to be. 0:01 Intro 1:45 Choosing the right topics 3:46 How to organize your content calendar 5:34 How to research your topics 7:08 How...

Pip, Phelan, and Greg discuss the new Google Core update and how it affects your business website. Also, the latest news on WordPress, updates to WooCommerce, and their new favorite plugins. Plus, learn what's new at Facebook and Amazon, how to keep your advertising costs down, and tips for Q4. 0:01 Intro 1:26 Google Core Update 3:13 WordPress and Plugin Update 10:10 Google Merchant Center Ne...