Knowhow Marketing Lab

This Month In The World Of Marketing 00:00:00 - Introduction 00:00:24 - Marketing News Overview 00:01:01 - SEO and AI Updates 00:03:09 - Google's Third-Party Cookies Update 00:05:13 - Google Merchant Center Redesign 00:07:06 - Google Business Profiles: Changes in Messaging and Call Reporting 00:10:14 - Potential Paid Features in Google Business Profiles 00:11:17 - Google Ads Revenue Update 00:13:2...

When Hiring A Google Ad's Person, What Should You Ask?   00:00 Introduction 02:11 Key Questions to Ask a Google Ads Specialist 05:34 Importance of Experience and Case Studies 09:00 Setting Up and Managing Campaigns 12:47 Understanding Tag Manager and Analytics 18:23 Avoiding Common Pitfalls [00:00:00] We are here today. We are talking about hiring. We're talking about Google ads. Cause i...

Mobile Matters: Your Customer is On their phone 00:00 Introduction To The Podcast 02:11 Making A Blog Post Mobile Friendly 05:34 How To Convert Traffic & Why Mobile Matters 09:00 Mobile Specific Errors 12:47 Mobile Optimization 18:23 Types of Page Speed Test   Pip: [00:00:00] Now, who wants to have a conversation about mobile marketing? Hi, Tim! Hi! It's Phelan and I today, so Pip, Seymou...

Google Ads What You Need To Know   00:00 Introduction to the Podcast 01:23 Understanding Artificial Intelligence (AI) 03:45 Ethical Considerations in AI Development 06:12 Applications of AI in Healthcare 09:30 AI in Business and Automation 12:15 The Future of AI: Opportunities and Challenges 15:40 How AI is Transforming Education 18:05 Conclusion and Closing Thoughts [00:00:00] Hello, I'm bac...

This Month In The World Of Marketing [00:00:00] Hello everyone! Today we are talking search social websites and AI. This is the time we come together to talk everything digital marketing, bring you up to speed with what we know in our specific professions. [00:00:13] So I'm Pip, Seymour Digital Media, and this is with also with Seymour Digital Media. And can someone share this into the group? Beca...

Security Matters: Safeguarding Your Website   [00:00:00] Introduction to Website Security [00:01:03] The importance of updates for WordPress, themes, and plugins [00:02:29] Advanced security options: URL changes and security plugins [00:06:14] Implementing two-factor authentication and strong passwords [00:09:57] Updating PHP and the importance of SSL certificates [00:18:38] Security consider...

  00:00 - Introduction: Meet Pip & Rina 00:07 - Exploring Interest-Based Targeting 01:04 - Google vs. Facebook: Targeting Techniques 02:25 - Strategies and Real-World Applications 03:07 - Performance Impact and Comparison 04:00 - Audience Questions and Optimization Tips 05:00 - Conclusion and Key Takeaways [00:00:00] Speaker: We are here today with a Geek Speak like usual, so I'm Pip, Sey...

Agency Sales - Geekspeak With Darby   [00:00:00] Introduction and guest welcome [00:03:00] Exploration of current sales challenges and the importance of the discovery process [00:10:00] Strategies for engaging potential clients and the role of content in sales [00:16:00] Insights on maintaining client relationships and the impact of strategy over closing [00:20:00] Darby's top book recommenda...

  [00:00:00] Introduction [00:00:30] Evolution of Streaming Services and Advertising [00:01:00] Impact of AI and Market Trends on Advertising [00:04:00] Advertising Tactics and Platform Updates [00:08:00] Security Concerns in Digital Marketing [00:10:00] Conclusion and Preview of Next Episode [00:25:30] Sign-off [00:00:00] Hello, we're here to do geek speak. This month in the world of marketi...

  00:00 - Introduction to Google Tag Manager 01:06 - Ease of use for non-developers 03:00 - Creative marketing uses of Google Tag Manager 06:00 - Integrating Tag Manager with e-commerce 10:00 - Managing complex setups in Google Tag Manager 20:30 - Upcoming workshops and learning opportunities [00:00:00] Today we're talking about Tag Manager and I'm here and this guy's here, Phelan. Phelan, an...

  00:00 - Introduction to homepage elements 01:00 - Importance of branding on your homepage 05:00 - Navigation design and user experience 10:00 - Designing an effective hero section 15:00 - Implementing engaging visual content 20:00 - The importance of social proof and testimonials [00:00:00] This topic we're going to be talking about is key elements. Every website homepage needs. And of cour...

00:00 - Introduction to Instagram and Facebook Strategies for 2024 00:34 - Exploring Instagram Hashtag Strategies 02:45 - The Power of Ads on Facebook and Instagram 08:36 - AI and Messenger Strategies for Engagement 13:38 - Authentic Content vs. AI in Social Media Marketing 25:10 - E-commerce and Social Media Integration [00:00:00] Rina: I'm Pip Seymour, digital media. This is Rina from Littlework...

  00:00 - Introduction & Overview of This Episode 00:25 - Major SEO Updates and Algorithm Changes 03:31 - AI Integration in Marketing and Its Challenges 09:38 - Social Media Trends: AI Rules and TikTok Developments 17:38 - Key Tech and Platform Updates: Google, WordPress, and More 26:22 - Conclusion and Preview of Next Week’s Topic [00:00:00] Hello there. It's that time once again, it is...

  00:00 - Introduction to the Episode 05:00 - AI's Role in Enhancing Productivity 10:00 - Practical Uses and Limitations of AI 15:00 - Ethical Implications of AI Usage 20:00 - AI's Impact on the Marketing Industry 25:00 - Concluding Thoughts and Advice [00:00:00] Hello there. It's that time, the week again we are doing Geeks week. Today we have a special guest. Of course, my name is Phelan wi...

  0:00:00 - Introduction to URL Redirects 0:00:36 - Discussing 302 Temporary Redirects 0:01:21 - Use Cases for 302 Redirects in E-commerce 0:03:02 - Marketing Campaigns and Redirects 0:05:00 - Shopify and Redirect Limitations 0:09:33 - 301 Permanent Redirects Explained 0:11:00 - Meta Refresh and JavaScript Redirects 0:15:00 - Advanced Uses of JavaScript Redirects in Marketing 0:20:30 - Mainte...

[00:00:00] Intro & Host Introduction [00:01:00] AI and Its Impact on SEO and Marketing [00:15:00] Tech Giants' Legal Battles: OpenAI vs. Musk, Apple's Antitrust Lawsuit [00:27:30] The Future of Social Media: TikTok's US Challenges [00:35:00] Advancements in Web Design Tools: Canva and WordPress Updates [00:45:00] Closing Thoughts & Announcements [00:00:00] Hello there. So it is Thursday an...

0:00 - Introduction and Special Setup 0:34 - The Evolution of Networking in 2024 3:41 - Strategic Use of Landing Pages for Networking 10:27 - The Dos and Don'ts of Digital Business Cards 14:22 - Integrating Networking Efforts with CRM Systems 24:35 - Emphasizing Curiosity and Genuine Interactions [00:00:00] So today we're not on a traditional setup because it is Pip's birthday. So we're out of tow...

[00:00:00] Introduction to the podcast and today’s topic: Error Messages. [00:00:23] Host introductions: Phelan Lewis and Greg McKinnon. [00:01:00] Explaining HTTP status codes and their categories. [00:03:00] Common errors: 400s (client errors) and 500s (server errors). [00:04:30] Tips on handling 403 and 404 errors. [00:07:00] Discussing unique and lesser-known status codes like 418 "I am a teap...

[00:01:00] The Power of Google Analytics 4 for Businesses [00:03:00] Traffic Acquisition Analysis in GA4 [00:06:00] Understanding Conversions and Conversion Paths [00:11:00] Audience Building Strategies in GA4 [00:13:00] Exploring Conversion Paths: A Deep Dive [00:19:00] The Importance of Landing Page and Pages & Screens Reports [00:28:00] Announcements: Upcoming Free GA4 Class and More! [00:0...

Podcast - Email Marketing Platforms [00:00:00] Introduction & The Importance of Email Marketing [00:02:10] Key Criteria for Selecting an Email Platform [00:08:25] Deep Dive into Automation & Segmentation Features [00:16:06] Challenges of Migration & Integration with Other Tools [00:22:24] Compliance, Privacy, and Ethical Marketing Practices [00:28:30] Wrap-Up: Final Thoughts and Additi...

  0:00:00 - Introduction: Meet the Geekspeak Team 0:00:22 - Current Trends in Social and Website Sectors 0:01:47 - The Closing of CDAP Grants for Canadians 0:06:22 - Grow Your Business Online Grant Overview 0:07:00 - Discussing PHP Issues and Website Security 0:10:30 - Updating PHP Versions and Plugin Advice 0:13:30 - The Shift in Hotel Bidding Strategies and Google Ads 0:14:00 - Dealing with...

00:00 - Introduction to Video SEO and Optimization 01:00 - Success Stories in YouTube Optimization 02:00 - Exploring Video Platforms: YouTube, Instagram, TikTok 03:00 - The Challenge of YouTube Organization 04:00 - Using YouTube for Podcasting 05:00 - Content Strategy and Audience Engagement 06:00 - Keyword Research and Optimization 09:00 - The Power of Detailed Research 18:00 - Tags vs Hashtags 2...

0:00 - Introduction : Introduction to the episode's focus on WordPress, including themes, plugins, and how they interact with WordPress core. 1:00 - Understanding WordPress as a CMS : Explanation of WordPress as a content management system and its basic functionalities. 3:00 - WordPress.org vs. WordPress.com : Discussing the differences between WordPress.org and WordPress.com, including their uses...

:00 - Introduction and Banter : Pip and Phelan kick off the episode with a light-hearted start and introduce the day's topic: Local SEO in 2024. 0:13 - Diving Into Local SEO : The hosts discuss the significance of Local SEO for local businesses and the impact of AI on content marketing strategies. 1:07 - Understanding Local SEO : Exploring what Local SEO entails and its evolution over the years, i...

GeekSpeak - This month in the work of marketing - 2024-01-25 at 11.03.13 Season 8 Episode 4 Chapters:  [00:00:00] - Introduction and Overview [00:00:02] - Discussion on Current Projects and Marketing Topics [00:00:40] - Insights on Live Broadcasting and Visual Graphics [00:01:00] - Introduction of Hosts and Their Roles [00:01:35] - Deep Dive into Search, Social, and Website Updates [00:01:57]...