Know Like Trust for Real Estate

This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, like you, and trust you. In the KNOW section, Angie Javier from realtor.com shares the slightly nerve-wracking thing she does when an agent says...

Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color. Katy shares the simple litmus test for whether your headline is actually unique, why photography is the most important investment you can make in your site, and wh...

Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right in the middle of our launch. We get into where the idea actually came from (it starts with a box of receipts and a lot of dread), why we built an expense tool with no app to open — just text — and the one thing we decid...

SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated. In this episode, Christine sits down with Emily Gertenbach, a content writer and SEO expert who has a lot to say about what's actually working in search right now and a lot to say about AI. They break down what SEO really is in easy-to-u...

What happens behind the counter or behind the scenes of your brokerage shows up at the front door. In this episode, I'm joined by returning guest Valerie Alexander, happiness expert, TED Talk speaker (over 1 million views!), author of Happiness as a Second Language , and founder of the Science of Workplace Happiness. Valerie and unwrap why unhappy workforces are costing U.S. businesses $700 bi...

Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to break down how real estate agents can use the Google ecosystem to get found faster, build trust, and streamline their business. From optimizing your Google Business Profile to leveraging Gemini inside Gmail, this conversation is packed with...

Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national speaker and content creator at realtor.com, to talk about what separates thriving agents from struggling ones in today's market. Angie brings a rare perspective: she's worked at the agent level, the brokerage level, a...

Most real estate agents look to other real estate agents for inspiration. That's the problem. In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a...

You and your brand strategist have a disagreement — and it's a good one. Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand. In this episode, we go head-to-head on one...

What if the real competitive advantage in business isn’t better technology… but stronger community? In this episode, Christine George sits down with Stacey Soleil , Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world. Stacey describes community as the “connective tissue” between people, products, and purpo...

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility...

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor. Kendall breaks down the three credibility elements every speaker needs: • Street credibility...

Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth. In this episode of Know Like Trust for Real Estate , Christine George sits down with Elizabeth Dixon , former executive at Chick-fil-A , author of The Power of the Customer Experience , and nationally recognized speaker, to frame what truly creates unforgettable experiences....

Customer experience doesn’t end when the contract is signed. It actually starts there. In this episode of Know Like Trust for Real Estate , Christine George sits down with Melissa Anderson , Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost. This conversation goes beyond support desks and tec...

What if the biggest threat to your real estate business isn’t competition but apathy? In this episode of Know Like Trust for Real Estate , Christine George sits down with Brittany Hodak , author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten. Together, they discuss: Why database size doesn’t equal influence How to...

This replay episode is one every real estate agent needs to hear right now. AI is everywhere, and depending on who you ask, it’s either going to revolutionize real estate or replace agents altogether. In this conversation, Keith Robinson breaks through the fear, hype, and misinformation to explain what AI is  actually  changing, and where humans still matter most. We talk about: Why AI is an evolu...

In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry. Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore: Why the only real differentiator agents have...

This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level. We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strat...

Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor , collaborative strategist and co-author of The Shift to Fractional Leadership , about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs. Here's what you&...

When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart , founders Erin Fangmann and Kate Marsh Lord knew they had something special. In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values. We dig into: How Little Blue Ca...

Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate , Christine talks with Amy Chorew , CEO of Curated Learning, about her new program Fiscal Fitness , created with her sister, Maeda, a CPA. Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn...

What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to...

A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate , Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.

In this episode of Know Like Trust for Real Estate , I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions. We dive into prac...

In this episode of Know Like Trust for Real Estate , I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it. Together, we dive into actionable strategies to create consistency, eliminate...