Know Like Trust for Real Estate

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls. On  Know Like Trust for Real Estate , I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually wan...

Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you , connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right.

What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and consistency are the real drivers of success in a down market. We talk about the blind spots that hold agents back, how to build top-of-mind awareness with your sphere, and the difference between activity and progress. 👉 Follow David on Inst...

In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy. Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automati...

You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram… So why didn’t they call you when it was time to move again? In this episode, I’m sharing the real reason you're not getting the referrals you deserve—plus three powerful ways to fix it. We’ll talk about: The modern strategies that keep you top of mind What to say (and how to say it) without...

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you. Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership . Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, a...

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engageme...

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul- searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined m ileh im odern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divo...

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your  values ? In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the peop...

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and...

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them. Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower,...

In this episode of The Know Like Trust Podcast , I sit down with the incredible Laura Gassner Otting , Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America . We dive into her latest book, Wonderhell , and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next. Laura...

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan. Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate. What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a...

In this episode of Know Like Trust , I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into: How Erica developed her brand voice (spoiler: it didn’t happen overnight) Why trying to sou...

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello . Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres . Now, as the  co-founder and CEO of Cuento Marketing , he helps brands find and amplify their unique stories. Wayne and I dive deep into: ✨ The power of aut...

A new episode

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty. Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build...

In this episode of Know Like Trust , Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea,...

A new episode

Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025. Here’s what we cover: ✨ Why business planning is a must (and how it saves time and stress). ✨ The importance...

Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell. Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset,...

Welcome back to Know Like Trust ! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective! Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers sim...

Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special! Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding bur...

Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat! Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an i...

In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bring...