Knack 4 Business

Growth Pillar: Networking & Community Family business owners lose focus and growth momentum when personal stress, grief, or conflict impacts leadership and performance. What if your greatest business advantage is not your marketing plan—but your family table? In this powerful episode of Knack 4 Business, we sit down with Dorina Lantella , founder of Dorina’s Kitchen , to explore the Roseto Effect—...

Growth Pillar: Marketing & Branding Many business owners want to start a podcast but don’t know how to use podcast marketing strategically to generate real clients instead of just downloads. What if your voice could grow your business? In this episode of Knack 4 Business, we sit down with  Hector Santiesteban , founder of  Amplafy Media , to unpack one powerful strategy: podcast marketing for busi...

Growth Pillar: Marketing & Branding The Problem Trevor Gibbs Solves: Most businesses lose traffic, rankings, and sales because their websites are not accessible — and they don’t even know it. About 1 in 4 people live with a disability. Millions more deal with temporary vision, hearing, or mobility challenges. When a website is hard to use, people leave. Search engines notice. Rankings drop. In thi...

Growth Pillar: Marketing & Branding Kimberly Crowe helps coaches and speakers attract steady clients without cold calls or complicated sales funnels by using live workshops that build trust and convert. If you're a coach or speaker trying to grow your business, you’ve likely been told to build a funnel. Free download. Email sequence. Webinar. Upsell. But what if the real answer isn’t another funne...

This episode sits within the Growth Pillar of business development — helping entrepreneurs scale with clarity, accountability, and mindset strength. Feeling stuck in your business? Discover how business coaching helps small business owners overcome limiting beliefs, gain clarity, and take action. Wayne Pratt explains why the right coach can accelerate growth by years—and why AI can’t replace human...

Growth Category: AI & Automation WHO THIS PODCAST IS FOR Global CEOs, startup founders, executive leaders, CFOs, financial services firms, AI-forward organizations, and scaling business owners.   WHAT LISTENERS WILL GAIN Actionable insights, hard-won lessons, AI-powered decision frameworks, and practical leadership strategies for aligning behavior, money, and exponential growth. Most leaders strug...

BUSINESS GROWTH PILLAR: Leadership & Operations   Core Focus: How Introverts Succeed in Business Introverted professionals are often overlooked and underpaid—not because of talent, but because they were never taught how to communicate their value strategically. Many people believe leadership belongs to the loudest voice in the room. Gregory Weinger once believed that too. Early in his career, he t...

Most business owners blame tariffs for shrinking profits—but the real damage comes from USMCA compliance mistakes, miscoded HS classifications, and poor trade visibility. Tariffs between Canada and the U.S. feel like a tax problem. But in this episode, Karena Bell, Founder of ProfitLinz ( https://profitlinz.com/ ) explains something simple: Tariffs rarely destroy margin. Bad decisions do. Many com...

Primary Growth Pillar: AI & Automation AI is not here to replace people — it removes repetitive work so your team can focus on real relationships. Colin Mackenzie helps businesses use AI and automation to improve customer experience without losing trust, privacy, or the human touch. In this episode of Knack 4 Business (Season 4, Episode 17), host Bernie Franzgrote and co-host Wayne Pratt sit down...

Leaders who feel burnout and quiet resentment learn how to stop stress from harming their business, marriage, and team.   A Story You Might Recognize It starts small. You stay late “just this once.” You miss a family moment. You wake up tired and wired. You tell yourself it will pass. But stress stacks up. Home starts to feel tense. Work feels heavy. And the people you love most get the leftovers....

Business owners build strong companies — but often fail to build a private investment strategy outside their business to protect long-term wealth. In this episode of Knack 4 Business, we sit down with Michael Lautru , Private Market Specialist at Parvis , to unpack one of the biggest investment mistakes business owners make in North America. Entrepreneurs work hard to grow revenue and scale operat...

Rahel Gunaratne helps small and medium businesses stop losing website visitors by turning their questions into clear answers, booked calls, and qualified leads using Web Indexer .   Your website might be full of good information and still fail to help people. Customers arrive, feel lost, and leave in seconds. That is the silent leak in many businesses today. In this episode the team explores a pra...

Most professionals lose trust online because their photo doesn’t reflect who they really are. Before someone reads your bio, checks your website, or books a call, they see your photo. That single image often decides whether they trust you—or move on. In this Canada Growth Network (CGN) episode, hosts Bernie Franzgrote , Percy Barr , and Wayne Pratt sit down with Joanne Moorhouse , founder of Joann...

B2B tech companies lose deals because buyers get stuck in the messy middle, where trust, timing, and clarity matter more than features. Imagine doing everything “right”—great product, strong features, fair pricing—and still losing the deal. That’s the messy middle. Buyers no longer move from awareness to purchase in a straight line. They loop, compare, pause, and doubt. In this episode of Knack 4...

Brittany Hansen helps businesses stop sounding noisy and confusing so their brand message connects clearly and turns into real sales  Most owners believe a website and SEO will do the job. Brittany says that chapter is over. People are tired of being interrupted. They want brands that feel honest, calm, and helpful. She teaches elegant communication —talking with people instead of at them. Marketi...

Your Audience Can't Find You Because You're Posting Wrong Guest: Catherine Herd, Founder of Purple Panda Creative Marketing Most small business owners are posting on social media without a strategy—so their audience never finds them. Ever feel like you're shouting into the void on social media? Catherine Herd gets it. In this power-packed episode, she joins hosts Bernie Franzgrote , Percy Barr , a...

Most chemical manufacturers struggle to scale their formulas without risking safety violations, innovation delays, or major financial losses. When your clear coat turns green—or your plant fails after one day of operations—it’s more than a glitch. It’s a sign that your chemical processes aren’t scale-ready. In this revealing episode, chemical engineer and industry veteran Joel T. Shertok , founder...

Job hunting shouldn’t feel like shouting into the void. In this episode, Garrett Rice, CEO of Callings.ai, shares how to turn your job search into a smart, AI-powered sales funnel. Hosts Bernie Franzgrote and Wayne Pratt explore the chaos of today’s global job market and reveal how AI tools, clarity, and process can replace anxiety with action. Learn how to network better, boost your resume, and t...

Running a business today isn’t just hard—it’s lonely. Rising costs, nonstop tech changes, AI confusion, and everyone trying to sell you something can leave even smart entrepreneurs second-guessing their next move. In this episode of Knack 4 Business , Percy Barr from Canada Growth Network (CGN) shares why isolation—not lack of skill—is one of the biggest blockers to business growth in Canada. Perc...

The Problem This Guest Solves  Many creators and entrepreneurs don’t know how to turn their differences, ideas, and stories into a clear brand, protected intellectual property, and sustainable income.   JD Barker is a global bestselling author who proves that being different is not a weakness—it’s an edge. In this episode of Knack 4 Business , JD shares how discovering his autism helped him focus...

Are your SaaS subscriptions silently draining your profits? In this power-packed episode, Marcus Gaughan of MindsOnFire exposes the real reason tech stacks fail: lack of clarity. Discover how business owners lose money on tools they don’t need — and what to fix first. This episode gives simple steps to stop the bleeding and build a system that drives visibility, automation, and revenue. Ideal for...

Standard breast prosthetics often cause discomfort and emotional disconnection, leaving survivors feeling unseen—Simonne Cormier offers a natural, dignified alternative. After surviving breast cancer, Simonne Cormier expected healing to feel like progress. Instead, the prosthetic options she was given felt heavy, hot, and uncomfortable. Worse, they made her feel disconnected from her body and hers...

The problem Eric Sonego solves: Canadian businesses without proper records are forced to react instead of plan—leaving them exposed to CRA audits, penalties, and costly mistakes. Running a business without good records is like driving blindfolded. You might move forward—but eventually, you crash. In this episode of Knack 4 Business , hosts Bernie Franzgrote and Wayne Pratt sit down with Eric Soneg...

Most business failures aren’t business problems—they’re people problems. 🎙️ ABOUT THE EPISODE: When things blow up—on set, in the boardroom, or during an event—it’s easy to point fingers at logistics or budget. But as Chris Sturges has seen over 30+ years in film, special events, and community leadership: it’s almost always about people. Chris is the founder of Fired Up Events ( https://firedupeve...

The problem this guest solves: Founders waste years building businesses from scratch when they could grow faster and safer by acquiring one that already works. Most entrepreneurs are taught one path: start from zero, raise money, give up equity, and hope it works. But what if there’s a smarter way? In this episode of the Knack 4 Business Podcast , host Bernie Franzgrote sits down with Dave McFarla...