Knack 4 Business

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Sales leaders / Founders building systems WHAT THEY'LL GAIN: A clear picture of why sales tools get abandoned, how to align your whole organization around the buyer journey, and what separates a sales team from a revenue engine.   Your sales process feels busy. The pipeline looks full. But the revenue isn't there. John Gol...

GROWTH PILLAR: Health & Wellness  WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A working definition of mental fitness, a leadership lens on burnout, and practical steps to protect performance and people.   Burnout isn't a personal failing. It's what happens when the system around a person breaks down. Dr. Jackie Kinley, psychiatrist...

GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most small business owners feel the same tension every week. The thing protecting your business is also the thing slowing it down. Margaret Dibor has spent 20 years on both sides of that line....

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A working blueprint for moving from operator to owner — six principles, real examples, and the mindset shift that makes delegation actually stick.   What if your business could grow without you in every seat? Ral T. West built an eight-figure Alaska-to-Hawai...

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A working model for brand messaging, a clear read on the difference between marketing and communications, and a two-page desk exercise to audit your own message this week.   Most SMB owners think they have a marketing problem. Joshua Altman thinks they h...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear read on the four numbers every owner should track, the real difference between a bookkeeper, controller and CFO, and a simple weekly accountability rhythm that protects cash flow.   Most business owners feel busy, work hard, and still can't answer a...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear way to spot friction points in the business, fix cash flow timing problems, and build small weekly habits that make profit predictable instead of accidental.   Why does your business feel chaotic even when you are working nonstop? Frances Strickland...

GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most small businesses are one hard drive, one phishing click, or one ransomware attack away from a very bad week.   Ron Klink, founder of RK's Disaster Recovery Solutions , joins Bernie Franzg...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A practical way to see where profit, scalability, and personal freedom are leaking — and a clear next step whether you're the owner or the advisor.   Most business owners can tell you their revenue. Fewer can tell you why the bank account still feels tight....

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear read on the inner blocks that kill sales, a smarter way to work a room, and a simple writing rule that gets follow-up emails answered.   Most business owners don't have a lead problem. They have a selling problem. They feel the ick. They go quiet. The...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most business owners think more revenue means more marketing spend. Stacey Hylen shows the opposite. In this episode of Knack 4 Business, Stacey shares how a single upsell question grew one clien...

GROWTH PILLAR: Real Estate & Wealth Building WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Tiffany Alexander solves one of the toughest problems in wealth building: how to grow money without ever holding a plunger. She started flipping houses in Florida 20 years ago. Then...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, and real margin strategies you can apply this week.   Most small business owners chase revenue and wonder why they still feel broke.   Paulo Knabben, founder of Loocro , has helped over 150 companies fix that exact probl...

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear way to check your website's real health in 30 seconds, plus a continuous-improvement model that grows traffic and conversions without another redesign project.   Most business websites quietly lose ground every year. Traffic dips. Engagement drop...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A simple four-part framework for leading a team, a behaviour-science approach to building new habits, and a clear test for whether you are actually leading or just bossing people around.   Most leadership advice gives you a list of 21 things to remember. You...

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A fresh model for trade show ROI, a clear way to measure podcast performance inside a sales funnel, and a working understanding of why most digital marketing fails, and how to fix it.   Most businesses leave trade shows with a stack of business cards and...

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Practical ways to align marketing and sales, sharpen brand messaging that actually speaks to buyers, use AI without sounding generic, and plan a smarter 2026 marketing strategy.   Why does your marketing feel busy but not effective?   That's the question...

GROWTH PILLAR: Health & Wellness WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Early warning signs of executive burnout. A practical framework for boundaries. The mindset shift from identity protection to identity gain. A real story of recovery from a 27-year tech veteran.   Most leaders don't see burnout coming until it has already t...

GROWTH PILLAR: Real Estate & Wealth Building WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights on identifying distressed properties, running a cost-benefit analysis, and avoiding the traps that sink most first-time real estate buyers.   How do you turn a problem property into a stable, money-making asset instead of a f...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Startup founders / Leaders building systems WHAT THEY'LL GAIN: How to structure your company right from day one, protect your equity through every funding round, build a board that works for you, and raise capital without handing over control.   Most founders don't lose control of their company in one dramatic moment. The...

GROWTH PILLAR: Real Estate & Wealth Building WHO THIS IS FOR: SMB owners / Solopreneurs / Retirees and pre-retirees / Investors seeking true diversification WHAT THEY'LL GAIN: How to use life settlements as a non-correlated asset, how the buying process works end to end, and why alternative investments belong in every serious wealth strategy.   Most investors think diversification means spreading...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Service business operators / Solopreneurs / Leaders building systems WHAT THEY'LL GAIN: A practical framework for mapping the customer journey, engineering emotion into every touchpoint, and charging premium prices without losing clients.   Most businesses think they deliver great service. Their customers disagree. That gap is costing yo...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building teams WHAT THEY'LL GAIN: How to spot misalignment before it costs you — in hiring, in leadership, and in your own career path.   Most people don't quit bad jobs. They quit misalignment.   Tracy du Randt knows this firsthand. A car accident in South Africa — 72 hours, one suit, and 6,0...

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear-eyed framework for using AI in marketing without losing the human judgment that actually closes deals, builds trust, and grows businesses.   Most small business owners are either ignoring AI or blindly trusting it. Bernie Charlebois says both approach...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear framework for understanding why burnout kills innovation, practical ways to shift from stuck thinking to creative problem-solving, and a new lens for building teams and businesses that stay inventive under pressure.   Andre Walton has spent decades s...