Michelle Wintersteen

Kiss My Aesthetic Podcast

Business EN ↓ 275 episodes

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast ene...

Author

Michelle Wintersteen

Category

Business

Podcast website

mkwcreativeco.libsyn.com

Latest episode

Jul 7, 2026

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Episodes

225. Avoid Creative Burnout with Meg Wagler 29.07.2025

How can you find the magic when you unplug? Illustrator and muralist Meg Wagler joins Michelle to talk about cultivating creativity, balancing digital and analog mediums, and finding inspiration in unexpected places. They discuss the power of curiosity, the value of having non-monetized hobbies, and how Meg's artist residency in Finland reshaped her approach to rest and creativity. From building a...

224. Pivot Your Creative Business with AMD Creative 22.07.2025

Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to "coast through the cringe" to grow. From starting a new cours...

223. Client Case Study: Falling Waters Landscape 15.07.2025

Good design starts with good questions. MKW Creative Co. client Ryan Prange of Falling Waters Landscape shares his approach to designing outdoor spaces that feel intentional, livable, and distinctive. He and Michelle discuss the importance of asking better questions, delivering hospitality-level service, and truly listening to clients. From high-end residential gardens to restaurant patios, Ryan e...

222. Turning Anxiety Into Action with Whitney Alexandra 08.07.2025

Your brand still matters even when the world is on fire. This week, Whitney Alexandra returns on the podcast to unpack the necessary work of showing up online authentically, why your business needs Fabulous Fridays, and why getting back to in-person connecting and tactile hobbies is so important. It's about building a brand that's resilient, relevant, and ready for real connection.   Whitney Alexa...

221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen 01.07.2025

Make your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From TikTok virality to capturing an artist's "lore" o...

220. Rising Costs and Brand Resilience with Dental Hygiene Nation 24.06.2025

What started as a side hustle in dental hygiene school turned into a wildly successful lifestyle brand. Caitlyn Cochran shares how she built Dental Hygiene Nation from Etsy orders in her dorm room to a full-blown eCommerce business. She and Michelle talk about community, niching down, and trusting the slow-and-steady brand building process. If you've ever struggled to increase your prices, tackle...

219. Educating the Next Gen of Creatives with Carolyn Jungman 17.06.2025

Meet the teacher who's building the next generation of creatives. Carolyn Jungman joins Michelle to talk about teaching digital arts and design to Gen Z high schoolers, what students really think about AI, and why creativity in education deserves more credit (and funding). If you've ever questioned whether this generation "gets it," this episode proves they're already building what's next.   Carol...

218. What Real Leadership Looks Like with Veronica Perondi 10.06.2025

Ever feel like you're stuck in your own professional bubble, wondering how to actually make connections that matter? Michelle dives in with Veronica Perondi of LEAD San Diego into what it really takes to break out, build a brag-worthy network, and get your seat at the table. From Michelle's personal experience with the program to redefining networking and why you need to join a local leadership pr...

217. What Travel Teaches You About Creativity with Caroline Tomlinson 03.06.2025

Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creati...

216. AI for Brand Designers with Lauren deVane 27.05.2025

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can't afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. La...

215. Client Case Study: FRG Real Estate (Part 2) 20.05.2025

Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG's team-first, family-rooted approach so special. Molly share...

214. What Google Wants in 2025: SEO Tips from Searchlight Digital 13.05.2025

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.   Tedi Bezna is the founder of Searchlight...

213. Diversify Your Creative Business with Pandr Design 06.05.2025

Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you're worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she's over playing nice with companies running "for ex...

212. Setting Social Media Boundaries with Colette Peri 29.04.2025

What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Miche...

211. How to Run Better Ads with Litchfield Media 22.04.2025

Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert . In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do's and don'ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts....

210. Scaling Your CPG Brand with Queen St Bakery 15.04.2025

From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery's journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space.   Giovan...

209. How to Build Creative Confidence with Molly Reopelle 08.04.2025

Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you're Midwest nice about it). Molly drops gems on creative sustainability, public art, business coachin...

208. Client Case Study: Avenue 8 Cocktails 01.04.2025

One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifesty...

207. How to Prep for a Brand Shoot with LeightBox Media 25.03.2025

If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot...

206. Turn Your Art Into a Business with Annie Bolding 18.03.2025

Big walls, bold colors, and even bigger creativity—Annie's murals turn blank spaces into showstoppers. She shares how she landed her first big projects, why pricing your work confidently is non-negotiable, and how artists can ditch the starving artist myth for good. Plus, she breaks down the power of community, creative flow, and why women lifting each other up is the real blueprint for success.  ...

205. Old Money, New Rules with Amber Frankhuizen 11.03.2025

Forget skipping lattes—Amber Frankhuizen is here to talk about real financial freedom (and why you should still enjoy your matcha). Michelle and Amber get real about building wealth, dismantling money myths, and why women must step up and own their financial power. Get the tea on overspending traps, pricing your work with confidence, and why making more money isn't just about luxury—it's about imp...

204. Crafting Your Artistic Style with Jessica Molina 04.03.2025

Jessica Molina didn't just build an art career—she built a brand, a business, and a voice that won't back down. From studying architecture to becoming full-time lettering artist, Jessica shares how she honed her signature style that is bold, vibrant, and undeniably her . You'll learn what you need to define your own style, the business of art, and why standing out beats playing it safe. Plus, get...

203. The Business of Art with Alicia Puig 25.02.2025

Art isn't just passion—it's profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she's redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she's got a no-BS formula for pricing artwork...

202. Creating DIML & Case Study Content Step-by-Step Guide 18.02.2025

Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual story...

201. Building a Global Brand with Shay Bacani 11.02.2025

Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode!   Shay Bacani is a powerhouse...

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