Michelle Wintersteen
Kiss My Aesthetic Podcast
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast ene...
Author
Michelle Wintersteen
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
250. Client Case Study: Amador Wine Country 13.01.2026 33:08
True hospitality thrives in the foothills of Amador County, where a slower pace, deep roots, and a shared table welcome newcomers and old friends alike. This week, we meet with Daisy D'Agostini to dig into what it means to keep family tradition alive while adapting to a changing wine world. You'll learn what went into their rebrand with MKW Creative Co., and where they're headed. Daisy D'Agostin...
249. My Journey in Branding and Entrepreneurship 06.01.2026 52:30
Here's a behind-the-scenes look at running a creative business. In the first episode of 2026, Michelle breaks down her journey from designing flyers in a college computer lab to building a brag-worthy branding studio with a global team. Get the full picture— from accidental entrepreneurship and world travels to surviving the feast-famine cycles of client work and climbing out of the scarcity minds...
248. From Creator to Influencer: Branding Lessons from Influence with Impact 30.12.2025 40:46
Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play. Liss...
247. Design Trend Predictions 2026 23.12.2025 1:06:50
Ditch the beige and step into a world where bold color, real storytelling, and cultural pride take center stage. In this long-awaited episode, Michelle shares her design trend predictions for 2026, breaking down how you'll see them explode across pop culture, fashion, IRL gatherings, print, and beyond. Plus, gain insights on how to notice these trends all around you in the New Year! --------------...
246. Email Marketing Essentials with ALLMOST 23.12.2025 40:40
Raise your hand if you've ever ghosted your own email list. Don't worry, we're guilty of it, too. Michelle teams up with email marketing expert Kieryn Wang to share everything you've definitely been ignoring in your inbox management. Turn subscribers into superfans, battle the fears of sounding salesy, and discover why a "one sentence" email might actually be what works for your audience. From lis...
245. How to Build an Inclusive Brand with Ashley Jefferson 16.12.2025 35:46
Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode...
244. Level Up Your Design Presentations 09.12.2025 22:40
Trade self-doubt for confidence. Discover how to present your creative work as the expert you are. Imagine: less revisions and ongoing partnerships. Whether you're shy or an extraverted creative, Michelle shares the simple hacks for showing off your ideas, getting real client buy-in, and using video to bring your humanness front and center (no more hiding behind a mood board!). From the power of m...
243. Self-Loyalty and Business Success with Chedva Lumir 02.12.2025 43:33
Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind "work-life balance." Whether you're a creativ...
242. Brand Guidelines Made Simple 25.11.2025 24:56
Struggling to keep your brand looking consistent across all platforms? In today's episode, we're breaking down brand guidelines: what they are, why you need them, and how to make them actually useful. From mood boards and color palettes to logo do's and don'ts, you'll learn about all the essentials in a super approachable way. Tune in for how to build the brand bible of your dreams and how to keep...
241. 10 Most Common Rebranding Questions Answered 18.11.2025 25:21
Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to ge...
240. Streamline Your Brand Design Process with AI 11.11.2025 25:01
The most skilled creatives understand that refinement is crucial when it comes to generative tools. First drafts are just the starting line. Explore how a strategic blend of custom GPTs accelerates the brand development process, streamlines mockup creation, and helps clarify project vision for both teams and clients. Plus, get the real answer to: should you rely on AI for logo design, or does huma...
239. Copywriting in the Age of AI with Nomad Copy 04.11.2025 37:48
Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you're working. Tune in for digital nomad confessions...
238. Blogging for Brand Growth with Inkpot Creative 28.10.2025 39:29
Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating...
237. Building Buzz: Luxury Public Relations with Suzanne Droese 21.10.2025 46:00
What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready t...
236. Setting Up Discovery Calls That Convert 14.10.2025 41:32
What to do when you know your services offer brag-worthy value, but you freeze every time you get a new discovery call sign up? Follow Michelle's discovery call playbook that has helped with convert aligned clients for over 10 years. You'll gain exclusive access to being a fly on the wall during four of Michelle's calls with stop and starts to analyze what's working well and what to look out for....
235. Concierge Branding & Community Building with FRG Real Estate 07.10.2025 32:27
Imagine uprooting your life nine times in eleven years and still finding a sense of belonging. Not for Christina Novak. Join Michelle and Christina as they unravel the art of seamless transitions, Milwaukee's most exclusive concierge experience, and explore how genuine community is crafted, not stumbled upon. Discover why high-touch services are reshaping the way we settle into new cities, and how...
234. Succession Planning and Branding with Lauren Goldstein 30.09.2025 1:01:37
Are you building a business… or just your own very stressful job? Lauren Goldstein (aka the Biz Doctor) joins Michelle to discuss what makes a business "legacy" versus "lifestyle," and why your self-worth shouldn't be tied to your revenue report. From setting boundaries that actually stick, to leveling up in the age of AI, this conversation is a crash course for leaders, freelancers, and anyone de...
233. Why In-Person Client Meetings Matter 23.09.2025 24:21
Curious how in-person client visits can transform your entire approach to branding? Discover the unexpected insights, pivotal aha moments, and all your top questions answered as Michelle shares why stepping into your clients' world leads to truly unforgettable and impactful results. ------------------------ In today's episode, we cover the following: Benefits of meeting your clients in-person Ques...
232. Securing Corporate Clients with Anniedi Essien 16.09.2025 46:28
Is playing by someone else's rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you're tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contract...
231. Styled to Lead: The Intersection of Aesthetic and Authority 09.09.2025 39:55
Ever wondered why some leaders just look like they have it all together before they even say a word? Michelle breaks down exactly why visual consistency is your leadership superpower—and how you can use aesthetics to command authority, build instant trust, and make your message impossible to ignore. Discover what it really takes to style your way into becoming the go-to expert everyone remembers a...
230. Client Case Study: The Galavant Society 02.09.2025 46:44
Ever dreamed of running away to India, Egypt, or Greece without waiting on anyone else's schedule? Meet Alle Pierce of The Gallivant Society, as she and Michelle dish on building a luxury travel brand from the ground up. From accidentally launching a business with a Canva logo to curating transformative, friendship-fueled adventures for women across the globe, you'll get the inside scoop on what r...
229. Why your Rebrand Deserves a Launch Party 26.08.2025 22:42
Ready to do more than just swap your logo and call it a day? Michelle is sharing all the secrets on how to turn your rebrand into the event of the year. Think: curated dinners, themed parties, and branded goodies your clients will actually want to show off. Discover why the real power of a rebrand goes way beyond a pretty Instagram grid, how in-person events ignite real emotional connection (and s...
228. Business Therapy: Consulting Insights with Erica Escalante 19.08.2025 49:35
Ever dreamt of running your own cozy coffee shop but have no idea what actually goes on behind the counter? Erica Escalante has brewed up a life in the cafe world— from Starbucks barista to flipping struggling businesses into must-visit neighborhood spots. Join Michelle and Erica as they dive into what it really takes to lead a happy team, why employee drama is actually YOUR problem, and how to ma...
227. Branding File Management Made Simple 12.08.2025 19:19
Ever feel like your branding assets are scattered everywhere and you're one missing file away from chaos? Let Michelle show you how to keep your digital pantry stocked and your creative kitchen ready for action. Discover the difference between storing assets on Canva vs. Google Drive and get practical tips for organizing your logos, colors, fonts, and more without losing your brand consistency. Wh...
226. Balancing Creativity and Business with Amanda Moul 05.08.2025 43:01
Learn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft skills, building a personal brand, and thriving...
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