Kiss My Aesthetic Podcast

It's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's g...

Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admi...

Think marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience's hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand? ------------------------ In today's episode, we cover the following: Pr...

Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you! ------------------------ In today's episode, we cover the following...

Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its ben...

Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's "zone of genius," you'll learn how to build an efficient foundation for your...

Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode,...

Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom.   Kimberly Augustus brings over a decade of valuable experience as a...

With Chat GPT celebrating its second birthday, what better way to ring it in than an episode with our resident AI guru, Lauren deVane?! Ever wondered if AI could really replace the personal touch in your favorite handmade goods? Spoiler alert: no! Uncover the magic of integrating AI into creative branding without losing your unique sparkle. From AI doing therapy sessions to helping you craft the p...

Want your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you're curious about starting a business, community engagement, or just want to spoil your pup rotten, t...

Ever wondered why Disney's lawyers are always on speed dial? Tune in as business attorney Lauren Boyd reveals the legal magic behind protecting your brand, navigating AI, and trademarks. Discover how to keep your creative work and brand identity yours with actionable tips. Whether you're a budding entrepreneur or a seasoned creative, this episode is your crash course on safeguarding your genius.  ...

Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. --------------------...

Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story.   Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital...

Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. ------------------------ In today's episode, we cover the fol...

Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill set...

Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty.   KB is the Content Marketing Manager at StickerGiant.com , specializing in all things content. KB's jo...

Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your brand colors Color psychology How to select your brand...

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that's not just a store but a destination, get ready for a hole-in-one episode.   Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear...

Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital port...

In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good.   -----------...

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sl...

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome.   ------------------------ In today'...

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!   Alexa Phil...

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whethe...

Pop the prosecco and let's toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you're dreaming of the Amalfi Coast or curious about...