Keep What You Earn

I have a short, direct episode for you today. As an entrepreneur, being stuck can be infuriating and can lead to negative thoughts and the feeling of being lost. Next time you are feeling stuck in your business, use these two tips to push through that barrier and get the ball rolling again.    What you'll hear in this episode: [0:55] Why as an entrepreneur are you feeling stuck? [1:53] Start servi...

As an entrepreneur, you deserve to keep the money that you make. This is a core concept in my business but many other fractional CFOs and financial professionals agree. David Richter is a friend that I recently met at a conference that aligned closely with my business beliefs, so I asked him to come on the show and share his philosophy. David, like me, thinks that your business should allow you to...

Entrepreneurs are commonly asked to participate in events or promote products and in return receive "exposure". This tactic is commonly used in some industries but is also common with smaller-budget businesses. As the one being asked to provide a service (essentially for free) I think it is worthwhile for you to take the time to thoroughly investigate the opportunity and see what the potential ret...

Social media often presents a skewed perspective, showcasing only the positive aspects of certain activities since it essentially functions as a form of public marketing. Understandably, individuals rarely highlight the challenges or failures that accompany their endeavors. Recently, this trend has been evident in posts discussing the tax-saving strategy of hiring one's kids.   Many posts portray...

There is a relatively common fear that AI is coming and will eliminate certain professions. Though I do agree that AI is moving quickly and will significantly impact certain professions, I do not agree that it will completely replace humans.   I think that instead of being fearful, we should consider how AI can help us be more efficient in our fields of work, to earn back free time. I think we as...

Leaving a corporate job can be a stressful time. I experienced this firsthand when I was deciding whether or not to leave my corporate role. Even with a side hustle in place and some decent cash flow, I still had fear. I am going to share with you the mentality that I wish I would've had when making this decision. I think that if you have the proper mindset and perspective, the decision can be a l...

Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand positio...

Rapid growth is something that we all desire as business owners. However, often times we aren't set up in our businesses to handle this growth in an effective manner, neither systemically nor emotionally. The tips that I have for you today should help you think about your business and identify the weak points that may need improvement in the event of unexpected growth.    What you'll hear in this...

Planning for the future of your business and assets is often overlooked in our daily lives, particularly for those of us who feel young and healthy. However, it is a crucial aspect of any business, regardless of whether your intention is for the business to continue after you or if you plan to retire and close it. As business owners, we cannot always predict what lies ahead, which is why it is ess...

Oftentimes we see others that are in a similar space to us as competitors, but what if we started viewing them as collaborators? I recently had this realization and figured out ways that I could work together with these people to benefit both of our businesses. I will be sharing an example specific to my business in this episode, but hope that this prompts some ideas and opportunities for you to g...

I believe that remote work and workers are here to stay. I myself was a remote worker when I still worked in corporate America and I work with a remote team and remote clients today.   I have seen and personally felt that it is easy to unintentionally ostracize your remote workers because they are not there in person with the rest of the team. I wanted to share today some tops that I have to make...

When you enter into a relationship with a potential client, collaborator, or peer in your industry, what is the first thing on your mind? If it's leads, money, or a transaction, the relationship is unlikely to last. Being authentic and genuinely caring about people is critical to having sustainable, meaningful, and profitable relationships.    Barb Betts joins the show today to discuss how she has...

Do you dread networking events? You aren't alone in this. I have felt this same way many times throughout my career, especially when networking feels forced. Personally, to overcome this feeling, I have found a few ways to make networking events more tolerable and even sometimes enjoyable. Approach your next marketing event with these tips and make deeper, more meaningful connections.   What you'l...

Entrepreneurs often wonder whether a business plan is a prerequisite for launching their ventures. In my view, the answer is no. There are several reasons why I hold this opinion, including the actual purpose of business plans and the situations where they can prove beneficial. I'll discuss this topic further and share my thoughts on it.   What you'll hear on this episode: [1:28] What is a busines...

I am delighted to introduce a very special guest on today's podcast episode. Joining me is the talented and inspiring Lauren Furtado, who happens to be both a dear friend and colleague at Fitnancial Solutions.   Lauren's professional journey closely aligns with my own, as she worked her way up the ranks in a prominent big 4 firm. Throughout her career, she gained invaluable experiences by working...

I have received criticism for being overly transparent about my processes and procedures, which may come as a surprise to some considering the traditional notion that accountants sell their knowledge. However, as I've progressed in my career, I've come to realize that many others offer similar services. What truly sets professionals apart is the customer experience they provide.   It is crucial no...

As business owners, setting revenue targets is a common practice. Initially, we aim for a number that covers our expenses, and then we gradually expand it to include some extra income for ourselves. Over time, this number keeps growing as we strive for financial stability, considering our business as our primary source of livelihood.   However, it's crucial to stay connected to our "why" and have...

Are you experiencing a situation where you're attracting a mix of leads, some of which align with your business while others do not? If so, it's essential to have a strategy in place to handle these individuals effectively. By implementing the right approach, you can potentially turn these leads into a valuable revenue stream for your business.   Obtaining high-quality leads can be a challenging t...

I have an episode for you today that is a bit different than normal, as we are not talking about taxes, money, or mindset but cybersecurity. I wanted to put this out because cybersecurity is an important part of keeping what you earn, and protecting yourself and your assets.   Numerous small businesses think that they aren't at risk of a security incident because they're too small. However, hacker...

Do you struggle with going out and finding new customers? Many indivudals who have never had to sell themselves in business struggle with this aspect of entrepreneurship. What if there were other ways to generate revenue instead of bringing in new clients?   This is what I am covering in today's episode. I have some helpful analogies to help explain how to use your current position in business to...

Are you stuck working with unfulfilling clients? While it's sometimes necessary to generate cash flow early on, as our businesses grow, we gain the freedom to choose our clients. It's crucial to identify the right clients for your business. I'll share my approach to client selection and provide ideas for determining who to work with within your own business.   What you'll hear in this episode: [1:...

I believed my marketing strategy was flawless for a long time, but I was mistaken. I had been approaching it slightly incorrectly all along. Countless entrepreneurs fail to reach their maximum potential due to their difficulty in communicating the problems they solve. I'll be sharing the valuable insights I've gained regarding expressing your value in marketing.   What you'll hear in this episode:...

Following up on my previous episode about the unique challenges of product-based businesses, today I will be discussing service-based businesses.   There are often many fewer moving parts in service-based businesses, but that does not mean that tracking your finances should be ignored. I often see service-based businesses overspending on labor, advertising, and customer acquisition because they do...

Are you constantly feeling overwhelmed by the never-ending tasks on your to-do list? Do you find yourself working non-stop without any time for yourself? You're not alone in this struggle. Many people, especially entrepreneurs, face the challenge of balancing their work and personal lives. However, there are simple steps you can take to address this issue.   Joining me on the show today is Laura V...

Owning a product-based business has unique challenges when compared to a service-based business. There are often a lot more moving parts as you have to not only work to get the product to your business, but then you also work on the other end to sell it to a consumer.   Each step often involves additional cost and finances can get a little convoluted if not properly tracked and managed. I am going...