Shannon Weinstein
Keep What You Earn
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...
Author
Shannon Weinstein
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
3 Things You Need to Know Before Selling a Business 30.06.2023 14:52
Selling your business is an exciting time for most business owners. That said, often times business owners have never even considered that their business was sellable so when an offer comes through, they are completely unprepared and unsure how to proceed. I will be discussing the three main things that I think you should be aware of as a business owner when engaging in negotiations to sell your...
Coaching Alone Can't Resolve Your Cash Flow Problem 29.06.2023 15:45
In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and exceptional clients as though that's the expectation of what you can experience by working with them. Of course, this is solid marketing, but I think that as consumers and as business owners who are potential customers of these coaches, you have to b...
Differentiating Between Margin and Markup 28.06.2023 10:07
As an accountant and someone who deals with business lingo all day every day, I often forget that a lot of the terminology that we use is not common knowledge to the general public. I have to remember this regularly when working with clients to ensure that they properly understand what I am stating. A common confusion when working with clients is the notion of markup vs margin. Though similar, t...
A Hospice Care Doctor's Advice on Building a Wealthy Life with Jordan Grumet 27.06.2023 42:00
I have a very unique episode for you today that will hopefully help you take action in your life. I am joined by Jordan Grumet, hospice care doctor and host of the Earn and Invest Podcast. Throughout his years as a hospice care physician, Jordan has had many conversations with individuals whose lives are coming to an end. Through these conversations, he has been able to pinpoint what people valu...
You Accomplished Your Goal. What's Next? 26.06.2023 9:15
When someone asks us about our business goals, we generally tend to think about growth. No matter where we are in business, we almost always are looking forward to the next revenue target. That said, I think there are other goals that can be just as valuable to us, that are not revenue growth centered. I'll be sharing some of my non-revenue growth goals and some goals that I think you can target...
My Advice for High School and College Grads 23.06.2023 14:50
I know that I have a lot of listeners of this show who listen while their kids are in the car. So because of this, I wanted to take the opportunity to offer some advice to those graduating soon and entering the workforce. This advice is something that my dad taught me early in life and something that has helped me get where I am today. Taking advantage of the opportunities presented to you and m...
Building a Marketing Plan You'll Actually Stick To with Lauren Tilden 22.06.2023 50:44
Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your...
Should I Offer a Money Back Guarantee? 21.06.2023 12:05
Has a client ever asked you for a money-back guarantee? How did you respond? Many times, we are hesitant to offer something like this because we do not want to put our cash flow at risk. But why should you be concerned about the success of your client if you are confident in your product or service? I am sharing my thoughts on this today and offer some suggestions to integrate this into your b...
Divorce, Finances and Stepping Into a New Chapter with Renee Bauer 20.06.2023 44:52
Renee Bauer joins me to discuss the financial side of relationships and offer some advice on how to make your relationship successful from the beginning. Many couples tend to avoid difficult conversations early on in their relationships as they don't like the discomfort it brings, but Renee advocates for pushing through these challenges early on for the greatest chance of long-term success. Ms....
What Your Numbers Are Trying to Tell You 19.06.2023 13:27
I had a power session with a client recently and discovered a few things that I think are applicable to most business owners. Understanding your cash flow is extremely important for all businesses, especially new businesses, and can make or break your success. It is also extremely important to consider the differences between the number of clients, and the amount of revenue you are earning per...
Questions to Ask Yourself as a CEO 16.06.2023 12:01
I'm a firm believer that the most quality advice you get is based on the quality of the questions you ask. There is no difference here between the questions you ask mentors, experts, consultants, advisors, and the questions you ask yourself. I think the questions you're asking yourself are what unlocks the next level of growth for you and your business. I want to share with you some of the key...
Identity, Ego and Money with Anthony Trucks 15.06.2023 47:14
Do you find yourself often feeling lost in your identity or unsure of how to get what you want out of life? Anthony Trucks found himself in this position early in his life after a challenging childhood. His commitment to completing the "dark work" allowed him to identify where he needed to make changes to step into his ideal identity. Anthony is a former NFL player turned transformational identi...
Overcoming Business Challenges: Strategies for Success 14.06.2023 15:49
Regardless of your position on the path to success in business, it is inevitable that you will encounter challenges. Every step you take towards elevating your business invites new hurdles. As a resilient business owner driven by an entrepreneurial mindset, you inherently yearn for growth and the accompanying challenges. The crucial factor lies in acknowledging the existence of these challenges an...
Understanding Criminal Tax Activity and The Repercussions with Robert Nordlander 13.06.2023 36:09
Have you ever wondered what the repercussions were for making a mistake on your taxes? Will you go to prison? Pay a huge fine? The thoughts that go through our minds are endless. Robert Nordlander is here to explain exactly what happens if you either make a mistake on a tax return or willfully evade paying your taxes. Robert Nordlander is a speaker, podcast host, CPA, and Amazon bestselling aut...
Why You Want to Build a Sellable Business 12.06.2023 10:52
I believe that all business owners should build their business from the perspective that it will one day be sold. I do not hold this opinion because I think that it is everyone's goal to sell their business, but I do believe that approaching your business with this mindset will make you create processes and systems that will stand the test of time, with or without you. At the end of the day, no...
Get Back In The Driver's Seat Of Your Business Finances 09.06.2023 55:51
This episode is a replay of an interview that I did for the Earn Your Happy Podcast with Lori Harder. Here is the episode recap from Lori: Business metrics used to freak me out, but thankfully I've discovered some approachable ways to gain insight into that valuable information. I'm joined by Shannon Weinstein, founder of Fitnancial Solutions, which is an accounting, tax strategy, and coaching...
How to Generate Cash Without Increasing Price 08.06.2023 10:43
Are you looking to supercharge the cash flow in your business? Having a healthy cash flow is essential for growth and expansion. While many consider price increases as the go-to solution, it's important to explore sustainable alternatives. I'll delve into three practical and effective strategies that you can implement right away to increase the cash available in your business. [1:28] Why a pr...
Should You Pay Quarterly Tax Estimates? 07.06.2023 15:02
I have a non-traditional belief about quarterly taxes - don't pay them! That's not actually what I mean but I'll share what I often recommend to clients. My intent behind sharing this is not to tell you what to do but to make you aware that there are different ways to think about things. This is one of the more fun things about working in taxes and accounting. We're given a set of guidelines to fo...
Positioning Yourself Well for a Tax Strategist with Grant Dougherty 06.06.2023 33:02
Grant Dougherty is a fellow tax professional and has a passion for education. I align closely with this as education is one of my passions as well and is part of the reason that I created this podcast. Grant also has an amazing social presence as his content is very relatable and easy to understand which I love. Today, I'm picking his brain about the foundational financial elements that all busi...
Why We Don't Hire Financial Help Fast Enough 05.06.2023 44:30
Today, I have a unique style of episode in store for you. We'll engage in a candid conversation with a business owner and delve into a question that I often have for new entrepreneurs: Why do they wait to hire a tax strategist for their business? Joining us for this discussion is Tanya Smith, a friend I met in the Brand Builders group. Tanya brings with her a wealth of experience as a branding a...
What is an Asset vs an Expense? 02.06.2023 11:16
This discussion aims to shed light on a seldom asked but valuable question, aiming to provide business owners with a comprehensive understanding of their expense options. Many business owners commonly opt for deducting the entire amount of an expense in a single year. However, it is crucial to note that if a particular purchase could be categorized as an asset, spreading the expense over multipl...
Creating Community in Your Business with Teri Yu 01.06.2023 42:10
I am sitting down with Teri Yu, a serial entrepreneur with a wealth of experience in product development. Having previously worked at Asana and Microsoft, Teri brings a deep understanding of these fields to her endeavors. As a the founder of her startup Vibely, she successfully raised over $2.5 million and sold her company to the creators powerhouse Kajabi. Teri shares her journey of founding V...
Can You Deduct Your Clothing Purchases? 31.05.2023 11:10
There is a common question amongst business owners of when you can deduct your clothing expenses from your taxes. There are a few circumstances where this is the case. I'll start by discussing the clear instances where clothing deductions are allowed, such as uniforms that are directly related to your job and clothing that bears your company logo. However, there are also some grey areas surround...
Do You Take Time to Appreciate Success? with Amanda McKinney 30.05.2023 45:47
I am joined by Amanda McKinney, a recognized thought leader and coach on Accidental Entrepreneurship. Amanda is also the author of "Why Not You? An Accidental Entrepreneur's Guide To Success" and host of "The Unapologetic Entrepreneur Podcast." Together, we discussed the importance of taking time to appreciate success. Amanda shared her insights on who is considered an accidental entrepreneur an...
How Do I Know if I Need to Collect and Pay Sales Tax? 29.05.2023 15:57
I want to tackle a question that plagues many business owners: Do I need to collect and remit sales tax? This can be a complex question depending on your type of business, how you operate, and who your customers are but by the end of the episode, hopefully you;ll have a bit more clarity. We'll discuss the factors that determine if sales tax applies to your business or services, understanding the...
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