Keep What You Earn

If you've been on Instagram lately, you've seen tax professionals and gurus spreading the news about vehicle deductions. This is a great example of a deduction that folks try to take advantage of when it isn't the most beneficial. I'm sharing a two-part series on how to deduct your vehicle the right way. Part one is going to cover a vehicle that you plan to use for business, but it's in your perso...

Automation, data collection, and data analysis are all key factors in creating efficiency and scalability for small businesses. This is important because, in business, time is money. So creating more efficiency means saving more money. This is why I am so excited to share Chris Hervochon with you. Chris is a Certified Public Accountant (CPA) and a Certified Valuation Analyst (CVA) who provides out...

Something that I find interesting and that you may not realize is that the IRS has an Instagram account. They are active on Instagram and they have access to see what you are posting. Today we discuss what this could mean for you when it comes to your taxes.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn...

If you're like me, you probably grew up thinking that the IRS was this scary, terrifying thing you should be afraid of. But in reality, nothing could be further from the truth. Jessica Smith is back for part two of a two-part series on taxes and how to stay out of trouble with the IRS.   Jessica is an expert on all things tax resolution. She's a tax agent and an overall great source of knowledge f...

Jessica Smith is a federally-licensed tax practitioner (Enrolled Agent) experienced in resolving tax problems for individuals and small businesses. Since entering the industry in 2011, she has reduced past-due taxpayer debts totaling more than $20 million and represented over 2,000 taxpayers before the IRS and state tax authorities. She recently took on a coaching role where she teaches tax profes...

Keep What You Earn has made it a whole year! We have been able to exceed our expectations in terms of goals for the show. So I want to say, from the bottom of my heart, thank you so much for listening to the show and for encouraging me to continue. I have learned so much over the past year as a podcaster and want to share the lessons I've learned with you on this episode.   * Find podcast statisti...

A lot goes into starting, maintaining, and supporting a successful e-commerce business. That's why I am excited to share an expert with you who exclusively works with e-commerce brands as a fractional CFO.   Jarrod Souza has over eight years of experience serving as a CFO for direct consumer brands in the e-commerce space. His extensive knowledge of data and marketing analytics helped one of the c...

Typically when you think about growing your business, you think about scaling up to be bigger, better, and faster. But I want to encourage you to think about things a little differently. You may have to take a step back and scale down in order to grow.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Commun...

There is a lot of advice out there right now about recurring revenue, and I am one of the sources of it. When considering your options for recurring revenue, you may be tempted to opt for a source that is considered to be stable, such as a membership. Memberships can be very rewarding, but they also come with a lot of responsibilities. I am excited for you to hear from Lindsey Schwartz on this top...

I have a non-traditional belief about quarterly taxes that I share in this episode. I share how I feel about quarterly estimates and what I often recommend to clients. My intent behind sharing this is not to tell you what to do, but to make you aware that there are different ways to think about things. This is one of the more fun things about working in taxes and accounting. We're given a set of g...

This is a really special episode because we are welcoming my husband, Jason, onto the show.   Jason graduated with a degree in entrepreneurship, labor relations, and strategy from McGill University in Montreal. Soon after he graduated and started working, he decided that he would rather build a business that did things better than was currently available. He opened Budget Dry Waterproofing, which...

People often ask me, "How can I turn my family vacation into a business trip?" Even if the trip is initially a personal trip, you can look for opportunities to take a business trip to that destination at the same time. Here are a few ideas you can use to convert your days spent at your destination to business days. Don't forget to talk to your accountant before you leave and ask them for personal...

One of the questions that came up in the community recently was about when multiple LLCs are needed. I cannot give legal advice on this question, but I can share my opinion to make you aware of some things to consider and hopefully provoke some questions if you are considering opening another business or expanding your income streams.   * Questions about this episode? Text me!: https://my.communit...

My entire generation learned throughout high school and college that if you work hard, you're really smart, and you get a college degree, then you will be wildly successful, but I'm here to tell you that's not true. I am incredibly proud of everything I've done in my career and now in my business, but my technical competence is not what got me here. Tune in to hear how investing in communication s...

R.T. Custer and Jim Carter have individually built 7-figure businesses and are extraordinarily successful entrepreneurs. We all met in the Fast Foundations Mastermind, which they now co-own and run as an in-person mastermind with a limited number of spots. The community that this mastermind has brought together is unparalleled and I am excited for you to hear all about it from R.T. and Jim. You'll...

As an entrepreneur online, you may be in videos or photoshoots, and you may need to wear certain outfits to stay on brand. So you may wonder if you can deduct any of your clothing. In this episode, I explain my interpretation of the rule.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://k...

With all of the content on Instagram, it can feel overwhelming and be hard to stand out if you are an online coach. That's exactly why I wanted to talk with Emily Cincotta. Emily spent years listening, observing, and learning about the environment of online coaching. Then she started her own business helping online coaches and service providers clarify their mission, grow their brand platform, and...

We're in the middle of 2022 right now, and for many people, their office is wherever their laptop is. This means that almost everyone has a home office. In this episode, I talk about how you can get an advantage tax-wise for your home office. I tell you the rules around it so you can play by them and claim your home office legitimately and legally.   * Questions about this episode? Text me!: https...

It's no secret that people are shifting more toward product-based businesses. As an accountant, I look at product-based businesses and see many complexities. But they can be very rewarding if you do it the right way and minimize the mistakes you make along the way. This is what I talk with Kelly Kussman about on this episode. Kelly is the owner, designer, and vision behind Cayla Gray, which is a b...

Did you know that you can pay yourself rent from your business without claiming that rent as income? This is one of my favorite tax strategies that results in huge tax savings for clients. It's called the Augusta Rule, and I explain on this episode how you can take advantage of it.   >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episod...

As a business owner, the mortgage lending process can be painful. You have to explain how you make your money and justify how you have great cash flow. You have to prove to the lender that you have a sustainable business, and if you do not have the right people on your team, it can feel like everything is working against you. I've seen this with clients, colleagues, and even experienced it myself....

This is a very special episode because it is a crossover of both my podcast and the Clarity to Cash podcast, hosted by Jennifer Jakobsen. Jennifer is a certified professional integrative coach, a business owner, and a mom of three girls. She spent many years in the mental health field as a psychotherapist. And she is now a coach for female entrepreneurs who want to gain clarity on their customer b...

In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and exceptional clients as though that's the expectation of what you can experience by working with them. Of course this is solid marketing, but I think that as consumers and as business owners who are potential customers of these coaches, you have to be m...

With inflation and supply chain issues, costs are on the rise. Because of this, a lot of business owners are finding it necessary to raise their prices to stay afloat. But as business owners, we are often afraid of the reaction we will get from our customers. This fear can pressure us into keeping our prices down and seek stabilization vs taking the risk of increasing prices and losing clients. In...

R.T. Custer is a serial entrepreneur specializing in story-based marketing for consumer product companies. He started Vortic Watch Company with his friend Tyler in college and grew it to a nationally recognized 7-figure luxury brand that is now expanding into an 8,000 square-foot facility in downtown Fort Collins, CO. In 2020, R.T. spun off the expert team of marketers helping with Vortic to creat...