Keep What You Earn

My entire generation learned throughout high school and college that if you work hard, you're really smart, and you get a college degree, then you will be wildly successful, but I'm here to tell you that's not true. I am incredibly proud of everything I've done in my career and now in my business, but my technical competence is not what got me here. Tune in to hear how investing in communication s...

R.T. Custer and Jim Carter have individually built 7-figure businesses and are extraordinarily successful entrepreneurs. We all met in the Fast Foundations Mastermind, which they now co-own and run as an in-person mastermind with a limited number of spots. The community that this mastermind has brought together is unparalleled and I am excited for you to hear all about it from R.T. and Jim. You'll...

As an entrepreneur online, you may be in videos or photoshoots, and you may need to wear certain outfits to stay on brand. So you may wonder if you can deduct any of your clothing. In this episode, I explain my interpretation of the rule.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://k...

With all of the content on Instagram, it can feel overwhelming and be hard to stand out if you are an online coach. That's exactly why I wanted to talk with Emily Cincotta. Emily spent years listening, observing, and learning about the environment of online coaching. Then she started her own business helping online coaches and service providers clarify their mission, grow their brand platform, and...

We're in the middle of 2022 right now, and for many people, their office is wherever their laptop is. This means that almost everyone has a home office. In this episode, I talk about how you can get an advantage tax-wise for your home office. I tell you the rules around it so you can play by them and claim your home office legitimately and legally.   * Questions about this episode? Text me!: https...

It's no secret that people are shifting more toward product-based businesses. As an accountant, I look at product-based businesses and see many complexities. But they can be very rewarding if you do it the right way and minimize the mistakes you make along the way. This is what I talk with Kelly Kussman about on this episode. Kelly is the owner, designer, and vision behind Cayla Gray, which is a b...

Did you know that you can pay yourself rent from your business without claiming that rent as income? This is one of my favorite tax strategies that results in huge tax savings for clients. It's called the Augusta Rule, and I explain on this episode how you can take advantage of it.   >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episod...

As a business owner, the mortgage lending process can be painful. You have to explain how you make your money and justify how you have great cash flow. You have to prove to the lender that you have a sustainable business, and if you do not have the right people on your team, it can feel like everything is working against you. I've seen this with clients, colleagues, and even experienced it myself....

This is a very special episode because it is a crossover of both my podcast and the Clarity to Cash podcast, hosted by Jennifer Jakobsen. Jennifer is a certified professional integrative coach, a business owner, and a mom of three girls. She spent many years in the mental health field as a psychotherapist. And she is now a coach for female entrepreneurs who want to gain clarity on their customer b...

In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and exceptional clients as though that's the expectation of what you can experience by working with them. Of course this is solid marketing, but I think that as consumers and as business owners who are potential customers of these coaches, you have to be m...

With inflation and supply chain issues, costs are on the rise. Because of this, a lot of business owners are finding it necessary to raise their prices to stay afloat. But as business owners, we are often afraid of the reaction we will get from our customers. This fear can pressure us into keeping our prices down and seek stabilization vs taking the risk of increasing prices and losing clients. In...

R.T. Custer is a serial entrepreneur specializing in story-based marketing for consumer product companies. He started Vortic Watch Company with his friend Tyler in college and grew it to a nationally recognized 7-figure luxury brand that is now expanding into an 8,000 square-foot facility in downtown Fort Collins, CO. In 2020, R.T. spun off the expert team of marketers helping with Vortic to creat...

Many accountants and tax specialists boast about how the S corporation is a great solution to reduce self-employment taxes if you're making at least 40K-50K in profit. I definitely agree with this message, but profit alone is not enough. There are a few more questions that need to be answered to make sure an S corporation is a good fit. On this episode I go through the other criteria that should b...

As a result of the pandemic and the quote-unquote Great Resignation, a lot of folks have decided to go online, to go independent, and to leave their full-time jobs to pursue freelancing, small business ownership, or entrepreneurship. I think a lot of these things are one and the same. Unfortunately, I see a lot of folks use the term "freelancer" as something lesser-than. Something lesser-than a bu...

Let's talk about business gifts. I think this is something that most entrepreneurs right now could be overlooking in their business. I want to make sure you know the potential benefits of deducting business gifts and discuss some of the rules around it.   >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn C...

"Do it scared, do it now, do it anyway." This is Sheila's motto and it fuels our conversation on this episode. We will discuss pivoting in your business, how to run your business with confidence, what it's like to run a multi-7-figure business. Sheila also shares her advice to anyone who finds themselves a similar situation to where she began. Sheila Bella is a celebrity brow artist and beauty bus...

How do you need to take certain business deductions and maximize them? I'll go through some of the nuances of deducting business meals and really focus in on what you need to do to make sure you're taking advantage of this as much as possible.   >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn Community –...

One of the goals of many entrepreneurs is to maximize and scale their revenue, right? In order to do that, one of the first things we need to do is understand how to sell our product or service on the market. Just as important having a product is showing up with a consistent brand. Brand is really about how you communicate with the world what your value is and what problems you solve. Today, we wi...

Hiring a coach, a mentor, or joining a mastermind is often considered a business strategy to seek out connection, community, and advice from experts. And these reasons are the main reasons for investing in such services. But one major benefit that I think is often overlooked is that the cost of these things is generally tax deductible. Tune into this episode to find out how you may be able to take...

Hearing stories of wealth building and triumph can be really empowering for some people. It can also feel distant or unrelatable to some because often time the folks who are building wealth had help from their parents, or lucked out with a proverbial pot of gold. It's also possible that the stories that are about people just like you, aren't being told despite there being plenty of them. Soledad w...

Did you know that there is more than one tax season? That there is more to taxes than just tax filing season? Tax filing season is actually the boring season. Tax planning is the exciting season because it's where you can change the outcome of tax filing season. On this episode I give a run-down of what I mean by tax planning.   >>> Questions about this episode? Text me!: https://my.community.com/...

When you hear the word budget, do you cringe a little bit? Like oh, that sounds like a diet, or restriction, and doesn't sounds fun at all. If so, you're not alone because I tend to agree with you. I think you're going to really benefit from today's conversation with Cindy Zuniga-Sanchez. She shares with us how she has reframed the word "budget" to help herself overcome over $200,000 of debt in le...

If you are a digital business owner, chances are you have received the advice to charge what you're worth. But what does that really mean and how do you actually price your services? I am diving into these questions on this episode. I share the three elements that I consider when pricing services and talk about how pricing is an evolution and a reflection of your confidence.   >>> Questions about...

We've been conditioned ever since we were little kids that everything can be scored, measured, or graded, on some type of scale. And as business owners we do the same thing with our numbers. If you're looking at your numbers with that hunger of: I hope I met my numbers this month, my goals, and my projections. If you're basing your success off of just the numbers, it's an incomplete picture. One o...

Unfortunately, it is all too common for accountants to set up an S corporation for you because they know it will save you money. But then they don't tell you what you have to do to maintain it and be compliant. There is one important condition that you have to meet in order to take advantage of the S corporation tax strategy - You have to pay yourself a reasonable salary. So what do you do if you...