Keep What You Earn

One of my favorite parts of being an entrepreneur and running a small business is being able to choose who I surround myself with. It is refreshing to be surrounded by like-minded entrepreneurs, including those in the accounting industry, especially the group of women who are joining me on this episode. I brought these women together to discuss a few hot topics and key phrases. You'll get the pers...

While scrolling through Instagram, I noticed a lot of coaches using terminology that is not correct and could actually be damaging their business. In this episode, Jason and I discuss the issues that using incorrect terminology could cause for you and your business.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What Y...

Throughout this series, we have been layering processes on top of one another to bulletproof your business. We began with setting your business up for success, then added tracking your income and expenses. We rolled all of that together with good bookkeeping. We're going to wrap up this five-part series by unpacking how to present your taxes and how to utilize strategies that will help bulletproof...

I know it's not fun, sounds boring, and seems old fashion, but bookkeeping is probably the most important part of bulletproofing your business. Bookkeeping is how you tie together all the things we've discussed so far in this series. Bookkeeping is the cornerstone of good tax planning and financial management, so the sooner you set it up, the better off you'll feel. Let's unpack exactly what bookk...

One of the best ways to bulletproof your business from an audit is by being mindful of what the IRS looks for. In the last episode, we talked about the first thing they look for, which is underreported income. The second thing they look for is egregious expenses. This episode unpacks how you can ensure your legitimate, ordinary, and necessary expenses look appealing to an auditor.   *Get 10% off B...

In the first episode of this series, we talked about how to reframe your identity as a business owner to adopt habits that your six-figure business owner self would do. This transitions into the second topic, reframing your income. We're going to talk about tracing your income, how you earn your income, and how it relates to IRS audits.   *Get 10% off Business Financial Quickstarter with code KEEP...

There has been a lot of fear lately about the IRS, audits, and enforcement. Most of this fear can be attributed to fear-mongering, but the truth is that the IRS is catching up. They are updating their technology to bring it into this century and will start properly auditing again in the way they have historically and at a quicker pace. The good news is that it's possible to lower the likelihood of...

It is equally the best and worst feeling in the world when you have an opportunity to make a massive investment in your business. You have butterflies of excitement in your stomach but you're also being dragged back down to earth by the price tag. I want you to be careful that you're not operating solely on emotions to make these decisions. I have a method to share that will help you strategize to...

Obviously, I'm biased, but I believe podcasting is one of the best ways to get your message heard by more people out in the universe, especially if you're a business owner. In previous episodes, we heard from Kacia Ghetmiri about growing and scaling your podcast, building an audience, and how to get the most out of your podcast. I want to add another lens to this and talk about who podcasting is g...

If you're chasing the ability to work with everyone, you're not going to be able to effectively work with anyone at all. Your life will be too busy and you'll be spread too thin. You have to be super specific about who you want to work with so that you can have the level of focus needed to grow a business. In this episode, I am focusing on helping you understand your ideal client and how to get th...

When people first start a business, all they worry about is ensuring it stays alive, grows, and is sustainable. They seldom think about what will happen when they no longer want to run the business or when they're no longer able to run it. They don't usually start with the end in mind, but it's important to develop an exit plan before it is needed because there are endless outcomes and options on...

You may be surprised to find out that many of our calls as CFOs for our clients consist of a lot of coaching around non-financial issues. We check in with our clients regularly and we hear about whatever it is that they are struggling with at the time. Recently, a client was struggling with balancing time and effort. They wanted to serve their clients, answer all the DMs, and do all the things, bu...

How do I prioritize my spending? How do I know where to allocate my money? What should I be doing first? I get these questions all the time, and many folks just want to be told what to do, but it doesn't work that way. The way you allocate your spending always has to anchor back to your goals and be in line with how you are prioritizing your desired outcomes. What I can do is share my opinion on p...

Change is always uncomfortable, but it can lead us to revisit our strategy and stay nimble so we can pivot when we need to. One thing I've noticed with online entrepreneurs lately is they have a heavy focus on Instagram and showing up on social media in a certain way. There's a lot of pressure to use certain tactics, tools, and tricks to attempt to shortcut the process. I wanted to bring someone o...

As a business owner, you have the choice to be intentional about who you let into your business inner circle. And when you are hiring someone who will be really involved in your business, like an accountant, you want to find someone with good rapport who you can connect with and trust. This is important because if you don't have that connection and trust, it can impair your relationship with that...

We all know the subject of taxes is not always the most fun or positive thing to talk about. It can be challenging to absorb tax-related content when it feels like a lecture which is why I love that there are now more content creators who are infusing more creativity and humor into the education around taxes. I am excited to welcome one of those creators onto the show.   Duke Alexander Moore is an...

As I was building my business, it was all about investing time, but eventually, I got to the point where I just couldn't do it anymore. I realized that as entrepreneurs, to continue growing and reach the next level, we have to make the shift from investing our time to make money to investing our money to make time. If you are in growth mode, I want to encourage you to look at where you are in this...

If you are not charging a premium price and you want to, what's stopping you? If you have a self-imposed price limit, confidence is usually all you need to start charging what you really want to charge. In this episode, I'm going to explain what I mean by this and discuss what it could look like for you to charge a premium price.   * Questions about this episode? Text me!: https://my.community.com...

When you hire someone, it's like your business goes through a growth spurt. You take on a lot more responsibility in a very short amount of time, which can be overwhelming. That's why I've asked Jackie Koch to come back and discuss the differences between employees and contractors, how to properly classify the people you are hiring, and what you need to know about each designation as you navigate...

The thought of hiring an accountant can be intimidating, but I think it's underappreciated what they can do for you in the early stages of your business. You might think that hiring an accountant is expensive, too big of a commitment, or something you only have to do once you've made a certain amount of money, but none of this is true. To help with these misconceptions, I'm going to breakdown what...

In part one with Kacia Ghetmiri, we discussed how Kacia was able to build her podcast organically and shared insight into how to monetize a podcast. Kacia is back for part two. We unpack where she is right now in her journey of stretching herself in business. Kacia shares valuable advice on how to get through tough times in business and get out of the mindset of making excuses. This episode will h...

Profitability is a good indicator of the sustainability of your business when it comes to generating its own cash. But one thing that often gets overlooked and I think is one of the most important factors in a business's ability to sustain and continue over a long period of time is cash flow. I'm going to unpack this term and explain what cash flow is, how to measure it, and how to maximize it.  ...

One of the best ways to get in touch with your audience and market your brand is to start a podcast. But there are so many important elements that are required to start and grow a successful podcast. I'm excited to share a guest with you who started her podcast in 2018 and has already crossed over 6 million downloads.   Kacia Ghetmiri is the host of the EmpowerHER podcast. Her goal is to help ambi...

We have all experienced working with people who cause us to experience excess stress. This is often considered normal in corporate America. But as business owners, we get to choose who we want to work with. So if you have a client who is draining you or you struggle to show up for them with enthusiasm and excitement, you shouldn't ignore this. I'm going to give you some pieces of advice that have...

I think most of us associate blogs with dumping out our emotions and journaling on a website, but it's so much more than that. Blogging can be a really lucrative source of income if you know how to do it artfully. That is why I have brought Jannese Torres back on the show. Jannese started her business through a food blog and has experienced immense growth through learning to use her blog effective...