Keep What You Earn

Entrepreneurs often wonder whether a business plan is a prerequisite for launching their ventures. In my view, the answer is no. There are several reasons why I hold this opinion, including the actual purpose of business plans and the situations where they can prove beneficial. I'll discuss this topic further and share my thoughts on it.   What you'll hear on this episode: [1:28] What is a busines...

I am delighted to introduce a very special guest on today's podcast episode. Joining me is the talented and inspiring Lauren Furtado, who happens to be both a dear friend and colleague at Fitnancial Solutions.   Lauren's professional journey closely aligns with my own, as she worked her way up the ranks in a prominent big 4 firm. Throughout her career, she gained invaluable experiences by working...

I have received criticism for being overly transparent about my processes and procedures, which may come as a surprise to some considering the traditional notion that accountants sell their knowledge. However, as I've progressed in my career, I've come to realize that many others offer similar services. What truly sets professionals apart is the customer experience they provide.   It is crucial no...

As business owners, setting revenue targets is a common practice. Initially, we aim for a number that covers our expenses, and then we gradually expand it to include some extra income for ourselves. Over time, this number keeps growing as we strive for financial stability, considering our business as our primary source of livelihood.   However, it's crucial to stay connected to our "why" and have...

Are you experiencing a situation where you're attracting a mix of leads, some of which align with your business while others do not? If so, it's essential to have a strategy in place to handle these individuals effectively. By implementing the right approach, you can potentially turn these leads into a valuable revenue stream for your business.   Obtaining high-quality leads can be a challenging t...

I have an episode for you today that is a bit different than normal, as we are not talking about taxes, money, or mindset but cybersecurity. I wanted to put this out because cybersecurity is an important part of keeping what you earn, and protecting yourself and your assets.   Numerous small businesses think that they aren't at risk of a security incident because they're too small. However, hacker...

Do you struggle with going out and finding new customers? Many indivudals who have never had to sell themselves in business struggle with this aspect of entrepreneurship. What if there were other ways to generate revenue instead of bringing in new clients?   This is what I am covering in today's episode. I have some helpful analogies to help explain how to use your current position in business to...

Are you stuck working with unfulfilling clients? While it's sometimes necessary to generate cash flow early on, as our businesses grow, we gain the freedom to choose our clients. It's crucial to identify the right clients for your business. I'll share my approach to client selection and provide ideas for determining who to work with within your own business.   What you'll hear in this episode: [1:...

I believed my marketing strategy was flawless for a long time, but I was mistaken. I had been approaching it slightly incorrectly all along. Countless entrepreneurs fail to reach their maximum potential due to their difficulty in communicating the problems they solve. I'll be sharing the valuable insights I've gained regarding expressing your value in marketing.   What you'll hear in this episode:...

Following up on my previous episode about the unique challenges of product-based businesses, today I will be discussing service-based businesses.   There are often many fewer moving parts in service-based businesses, but that does not mean that tracking your finances should be ignored. I often see service-based businesses overspending on labor, advertising, and customer acquisition because they do...

Are you constantly feeling overwhelmed by the never-ending tasks on your to-do list? Do you find yourself working non-stop without any time for yourself? You're not alone in this struggle. Many people, especially entrepreneurs, face the challenge of balancing their work and personal lives. However, there are simple steps you can take to address this issue.   Joining me on the show today is Laura V...

Owning a product-based business has unique challenges when compared to a service-based business. There are often a lot more moving parts as you have to not only work to get the product to your business, but then you also work on the other end to sell it to a consumer.   Each step often involves additional cost and finances can get a little convoluted if not properly tracked and managed. I am going...

Selling your business is an exciting time for most business owners. That said, often times business owners have never even considered that their business was sellable so when an offer comes through, they are completely unprepared and unsure how to proceed.   I will be discussing the three main things that I think you should be aware of as a business owner when engaging in negotiations to sell your...

In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and exceptional clients as though that's the expectation of what you can experience by working with them.   Of course, this is solid marketing, but I think that as consumers and as business owners who are potential customers of these coaches, you have to b...

As an accountant and someone who deals with business lingo all day every day, I often forget that a lot of the terminology that we use is not common knowledge to the general public. I have to remember this regularly when working with clients to ensure that they properly understand what I am stating.   A common confusion when working with clients is the notion of markup vs margin. Though similar, t...

I have a very unique episode for you today that will hopefully help you take action in your life. I am joined by Jordan Grumet, hospice care doctor and host of the Earn and Invest Podcast.   Throughout his years as a hospice care physician, Jordan has had many conversations with individuals whose lives are coming to an end. Through these conversations, he has been able to pinpoint what people valu...

When someone asks us about our business goals, we generally tend to think about growth. No matter where we are in business, we almost always are looking forward to the next revenue target.   That said, I think there are other goals that can be just as valuable to us, that are not revenue growth centered. I'll be sharing some of my non-revenue growth goals and some goals that I think you can target...

I know that I have a lot of listeners of this show who listen while their kids are in the car. So because of this, I wanted to take the opportunity to offer some advice to those graduating soon and entering the workforce.   This advice is something that my dad taught me early in life and something that has helped me get where I am today. Taking advantage of the opportunities presented to you and m...

Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your...

Has a client ever asked you for a money-back guarantee? How did you respond?   Many times, we are hesitant to offer something like this because we do not want to put our cash flow at risk. But why should you be concerned about the success of your client if you are confident in your product or service?   I am sharing my thoughts on this today and offer some suggestions to integrate this into your b...

Renee Bauer joins me to discuss the financial side of relationships and offer some advice on how to make your relationship successful from the beginning. Many couples tend to avoid difficult conversations early on in their relationships as they don't like the discomfort it brings, but Renee advocates for pushing through these challenges early on for the greatest chance of long-term success.   Ms....

I had a power session with a client recently and discovered a few things that I think are applicable to most business owners. Understanding your cash flow is extremely important for all businesses, especially new businesses, and can make or break your success.    It is also extremely important to consider the differences between the number of clients, and the amount of revenue you are earning per...

 I'm a firm believer that the most quality advice you get is based on the quality of the questions you ask. There is no difference here between the questions you ask mentors, experts, consultants, advisors, and the questions you ask yourself.    I think the questions you're asking yourself are what unlocks the next level of growth for you and your business. I want to share with you some of the key...

Do you find yourself often feeling lost in your identity or unsure of how to get what you want out of life? Anthony Trucks found himself in this position early in his life after a challenging childhood. His commitment to completing the "dark work" allowed him to identify where he needed to make changes to step into his ideal identity.   Anthony is a former NFL player turned transformational identi...

Regardless of your position on the path to success in business, it is inevitable that you will encounter challenges. Every step you take towards elevating your business invites new hurdles. As a resilient business owner driven by an entrepreneurial mindset, you inherently yearn for growth and the accompanying challenges. The crucial factor lies in acknowledging the existence of these challenges an...