Shannon Weinstein

Keep What You Earn

Business EN ↓ 869 episodes

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...

Be sure to visit the podcast's website and support the creator: www.keepwhatyouearn.com

Author

Shannon Weinstein

Category

Business

Podcast website

www.keepwhatyouearn.com

Latest episode

Sep 29, 2026

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Episodes

Understanding Criminal Tax Activity and The Repercussions with Robert Nordlander 13.06.2023

Have you ever wondered what the repercussions were for making a mistake on your taxes? Will you go to prison? Pay a huge fine? The thoughts that go through our minds are endless. Robert Nordlander is here to explain exactly what happens if you either make a mistake on a tax return or willfully evade paying your taxes.    Robert Nordlander is a speaker, podcast host, CPA, and Amazon bestselling aut...

Why You Want to Build a Sellable Business 12.06.2023

I believe that all business owners should build their business from the perspective that it will one day be sold. I do not hold this opinion because I think that it is everyone's goal to sell their business, but I do believe that approaching your business with this mindset will make you create processes and systems that will stand the test of time, with or without you.    At the end of the day, no...

Get Back In The Driver's Seat Of Your Business Finances 09.06.2023

This episode is a replay of an interview that I did for the Earn Your Happy Podcast with Lori Harder.   Here is the episode recap from Lori:   Business metrics used to freak me out, but thankfully I've discovered some approachable ways to gain insight into that valuable information. I'm joined by Shannon Weinstein, founder of Fitnancial Solutions, which is an accounting, tax strategy, and coaching...

How to Generate Cash Without Increasing Price 08.06.2023

Are you looking to supercharge the cash flow in your business? Having a healthy cash flow is essential for growth and expansion. While many consider price increases as the go-to solution, it's important to explore sustainable alternatives.    I'll delve into three practical and effective strategies that you can implement right away to increase the cash available in your business.   [1:28] Why a pr...

Should You Pay Quarterly Tax Estimates? 07.06.2023

I have a non-traditional belief about quarterly taxes - don't pay them! That's not actually what I mean but I'll share what I often recommend to clients. My intent behind sharing this is not to tell you what to do but to make you aware that there are different ways to think about things. This is one of the more fun things about working in taxes and accounting. We're given a set of guidelines to fo...

Positioning Yourself Well for a Tax Strategist with Grant Dougherty 06.06.2023

Grant Dougherty is a fellow tax professional and has a passion for education. I align closely with this as education is one of my passions as well and is part of the reason that I created this podcast. Grant also has an amazing social presence as his content is very relatable and easy to understand which I love.   Today, I'm picking his brain about the foundational financial elements that all busi...

Why We Don't Hire Financial Help Fast Enough 05.06.2023

Today, I have a unique style of episode in store for you. We'll engage in a candid conversation with a business owner and delve into a question that I often have for new entrepreneurs: Why do they wait to hire a tax strategist for their business?   Joining us for this discussion is Tanya Smith, a friend I met in the Brand Builders group. Tanya brings with her a wealth of experience as a branding a...

What is an Asset vs an Expense? 02.06.2023

This discussion aims to shed light on a seldom asked but valuable question, aiming to provide business owners with a comprehensive understanding of their expense options.   Many business owners commonly opt for deducting the entire amount of an expense in a single year. However, it is crucial to note that if a particular purchase could be categorized as an asset, spreading the expense over multipl...

Creating Community in Your Business with Teri Yu 01.06.2023

I am sitting down with Teri Yu, a serial entrepreneur with a wealth of experience in product development. Having previously worked at Asana and Microsoft, Teri brings a deep understanding of these fields to her endeavors. As a the founder of her startup Vibely, she successfully raised over $2.5 million and sold her company to the creators powerhouse Kajabi.    Teri shares her journey of founding V...

Can You Deduct Your Clothing Purchases? 31.05.2023

There is a common question amongst business owners of when you can deduct your clothing expenses from your taxes. There are a few circumstances where this is the case.   I'll start by discussing the clear instances where clothing deductions are allowed, such as uniforms that are directly related to your job and clothing that bears your company logo. However, there are also some grey areas surround...

Do You Take Time to Appreciate Success? with Amanda McKinney 30.05.2023

I am joined by Amanda McKinney, a recognized thought leader and coach on Accidental Entrepreneurship. Amanda is also the author of "Why Not You? An Accidental Entrepreneur's Guide To Success" and host of "The Unapologetic Entrepreneur Podcast." Together, we discussed the importance of taking time to appreciate success.   Amanda shared her insights on who is considered an accidental entrepreneur an...

How Do I Know if I Need to Collect and Pay Sales Tax? 29.05.2023

I want to tackle a question that plagues many business owners: Do I need to collect and remit sales tax? This can be a complex question depending on your type of business, how you operate, and who your customers are but by the end of the episode, hopefully you;ll have a bit more clarity.   We'll discuss the factors that determine if sales tax applies to your business or services, understanding the...

Tips for Negotiating Business Deals 26.05.2023

I am discussing the importance of negotiation in business and some tips to help you get ahead. Research and preparation are essential before entering any negotiation. Understanding the other party's position and alternatives can help you prepare. It's also crucial to understand who holds more leverage when going into the conversation.   Another critical aspect of negotiating a deal is to not fixat...

Synching Your Business with Your Cycle with Melissa Rodriguez 25.05.2023

I have the pleasure of speaking with Melissa Rodriguez, an inspiring force of nature who is not your average marketing expert. Melissa is a digital nomad and entrepreneur who has created a coaching business that helps female entrepreneurs tap into their unique feminine energy and menstrual cycles to unleash their full potential.    During our conversation, Melissa shared with me her insights on cy...

Which Financial Professionals Do You Need in Your Business? 24.05.2023

When starting a business, it is important to have some professional assistance that fits the specific needs of your business.   Generally, the first step is to hire a bookkeeper to compile and collect financial data and categorize transactions. This is important in making informed business decisions and preparing for taxes. It is not recommended for business owners to do their own accounting unles...

Defining Your Vision for a Financially Free Life with Brian Luebben 23.05.2023

I am joined by Brian Luebben, an Entrepreneur, Podcaster, and Real Estate Investor on the show today. Brian has created multiple remote income sources and achieved financial freedom, allowing him to live life on his own terms.   Brian shares his journey of realizing that the traditional corporate life was not for him, and how he found his passion for traveling the world. He emphasizes the importan...

How to Handle a Negative Business Review 22.05.2023

I want to discuss how bad reviews can actually be a positive opportunity for your business. I know that receiving negative feedback can be daunting, but it's important to remember that such reviews offer valuable insights into areas where your business needs improvement.    Negative reviews can be emotionally taxing for business owners, and I understand this very well. It's important to manage you...

How to Build a Solid Financial Foundation in Your Business 19.05.2023

Tune into this replay of an interview that I did for The Chris Harder Show with Chris Harder.   Here is the episode recap from Chris:   One of the biggest mistakes I see new entrepreneurs make is that they start building their businesses in financial quicksand. I'm joined by fractional CFO and tax strategist Shannon Weinstein to break down how to set yourself up for success from day one.    I ask...

Starting and Growing a YouTube Channel with Augie Johnston 18.05.2023

I have the pleasure of discussing YouTube and the online world of long-form content creation with YouTube expert, Augie Johnston.   Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Augie shares how he got into YouTube as an early platform adopter and has maintained a presence through the years.   We discuss a c...

Do You Need a CFO in Your Business? 17.05.2023

Why might a business need a CFO? Some businesses feel that they have a good grip on their finances and can handle everything on their own, which may be true. But what if there were some opportunities being overlooked?   It is important to have a grounded understanding of a business's financial numbers. As a fractional CFO myself, I am responsible for identifying these gaps and having tough convers...

IRS Reporting Threshold for the 1099K - Roundtable Recap 16.05.2023

I recently attended an IRS roundtable on the new 1099K reporting threshold. The 1099K is a form that businesses receive when they process credit card transactions over a certain amount. The upcoming reporting threshold change will affect the minimum income threshold required to receive a 1099K.   During our conversation, we discussed what needs to happen for this change to go smoothly and what it...

The Importance of Communicating Expectations in Business 15.05.2023

We often find ourselves disappointed when our expectations are not met, but have we set proper expectations in the first place? It's important to ensure that we have realistic expectations for the services we hire and the customers we serve.   One key to setting proper expectations is to communicate them upfront. This means being clear about what we can and cannot provide, as well as any limitatio...

How I Turned My Side Hustle Into My Full-Time Career 12.05.2023

Tune into this replay of an interview that I did for The Side Hustle Show with Nick Loper.   Here is the episode recap from Nick:   This week's guest took some of the skills she already had and then went out intentionally and found buyers for those skills.   Shannon Weinstein is a CPA (Certified Public Accountant) who turned her fractional CFO (Chief Financial Officer)/tax strategy service at Keep...

Why 100% Employee Retention Should Not Be Your Goal with Jason Weinstein 11.05.2023

My husband Jason joins me on the show to discuss the topic of employee retention. We explore why having 100% employee retention may not be positive for a business. We then discuss some tips on how to fill new roles as a business evolves, ensuring that the right talent is identified and cultivated for the organization's needs.    For those feeling discouraged by employee turnover, Jason provides so...

How to Pay Yourself Based on Your Business Structure 10.05.2023

A common question that I get is how to pay yourself as a business owner. This varies based on your business structure. I'll cover payment options for sole proprietors, single-member LLCs, multi-member LLCs or partnerships, S-Corps, and C-Corps. I'll provide insights into how much and how often you should pay yourself, the importance of keeping track of your finances, and the tax implications of ea...

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