Shannon Weinstein
Keep What You Earn
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...
Be sure to visit the podcast's website and support the creator: www.keepwhatyouearn.com
Author
Shannon Weinstein
Category
Podcast website
Latest episode
Sep 29, 2026
Where to listen?
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Episodes
The Cure for Ineffective Meetings with Mamie Kanfer Stewart 22.08.2023 52:37
I speak for everyone when I say that no one enjoys wasting time on unproductive meetings. Joining me today is a true expert in the field, Mamie Kanfer Stewart. She's the force behind the Modern Manager podcast, authored "Momentum: Creating Effective, Engaging, and Enjoyable Meetings," and founder of Meteor training firm. We've all suffered through endless meetings, but Mamie's here to transform...
Staying Motivated in Times of Stress 21.08.2023 14:21
Stress and burnout are something that none of us want to experience. Unfortunately for business owners, it can be challenging to avoid as you are ultimately responsible for your business and your own well-being. As my entrepreneurship journey has progressed, I have found ways to temper my bouts with stress and burnout. This episode is dedicated to sharing some things with you that I have found...
How to Build a Winning Affiliate Program 18.08.2023 15:32
A well-structured affiliate program offers a multitude of benefits for both businesses and affiliates alike. For businesses, it serves as a powerful marketing tool that extends your reach and boosts sales without upfront advertising costs. By leveraging a network of motivated affiliates, you can tap into a diverse audience, enhancing brand visibility and credibility. Affiliates, on the other ha...
How to Outsmart Hackers with Seth James Nielson 17.08.2023 40:41
As technology advances and hackers, along with AI, become more sophisticated in their approaches, the significance of cybersecurity continues to grow. Irrespective of the specific technology in play, it's ultimately your responsibility to take measures to safeguard yourself and your business. I hope that today's discussion with Dr. Seth Nielson serves as the motivation you require to truly priorit...
Is There Such Thing as Too Much Transparency? 16.08.2023 14:27
Transparency online can be especially important as you are building your business. Not only does it show your followers that you are a human, have emotion, and care about your product or service, but it also helps establish your credibility with your followers as someone who isn't solely there to make a dollar. That said, improper sharing online can actually have the opposite impact on your busi...
The Benefits of Business Continuity Planning with Jim Erben 15.08.2023 29:51
Planning for the future of our business is something that we all have probably considered, but often push off as unnecessary or unimportant. This may be because you are young and healthy, or because you don't expect your business to become your primary asset as you age. Either way, life is unpredictable and we never know what can happen. For this reason, it is essential to have a plan in place for...
Live Q&A Part 2: Tips for Onboarding with Your New Accountant 14.08.2023 31:19
This is Part 2 of our Q&A mini-series with Tobias, where we delve into the art of discovering and hiring the perfect accountant for your needs. In this episode, we will be exploring the essential steps to ensure a seamless onboarding experience with your chosen accountant. Onboarding can be a nerve-wracking phase for both you and your accountant. However, by establishing clear expectations and a...
Live Q&A Part 1: How to Find and Hire a Great Accountant 11.08.2023 38:17
As someone who regularly receives numerous online inquiries and advice-seeking messages, I'm excited to share this unique conversation with you. Today, I have the pleasure of addressing one of the most common questions I receive by engaging in a discussion with one of our dedicated followers. Meet Tobias, who has recently taken the brave step of leaving his corporate job to pursue his entreprene...
Creating a Conscious Public Relations Strategy with Melissa Vela-Williamson 10.08.2023 48:52
Public relations (PR) plays a critical role in the success of any business, regardless of its size. The perception that the public holds about your business can significantly impact your outcomes, either leading to success or failure. Unfortunately, many businesses overlook the importance of establishing a positive public image and fail to align their actions with their PR message. Today, we hav...
This Pricing Mistake is Costing You Thousands 09.08.2023 15:56
Properly stating your offers can be a game-changer for your business. It not only informs your current clients about the services you provide and those you don't but also becomes a valuable resource for attracting potential clients. When customers make a purchase, they want to be fully informed about what they're getting, so being crystal clear upfront is crucial. On the other hand, being explic...
Building a Business Around Your Life's Mission with Andrew Anderson 08.08.2023 43:23
As entrepreneurs, we often encounter sticking points in our businesses and lives. Regardless of where this sticking point occurs, the underlying factor is almost always something subconscious within your being. This could be a result of misalignment in your business, residual from childhood, or something unknown. Regardless of the root, it can always be overcome. Andrew Anderson is a bestselling...
What is a CFO Power Session? 07.08.2023 11:10
I recently realized that I had a void in my product offerings after clients wanted CFO services but were not ready for a recurring CFO offering. This led me to create CFO power sessions. I'll be diving into what these sessions are, how they are structured, what you can expect to get out of them, and some of the results that past clients have experienced. I love providing CFO services and helping b...
The Two Best Ways to Gain Clarity on Your Next Steps 04.08.2023 8:40
I have a short, direct episode for you today. As an entrepreneur, being stuck can be infuriating and can lead to negative thoughts and the feeling of being lost. Next time you are feeling stuck in your business, use these two tips to push through that barrier and get the ball rolling again. What you'll hear in this episode: [0:55] Why as an entrepreneur are you feeling stuck? [1:53] Start servi...
Profit First for Real Estate Investors with David Richter 03.08.2023 47:25
As an entrepreneur, you deserve to keep the money that you make. This is a core concept in my business but many other fractional CFOs and financial professionals agree. David Richter is a friend that I recently met at a conference that aligned closely with my business beliefs, so I asked him to come on the show and share his philosophy. David, like me, thinks that your business should allow you to...
How to Maximize the Return on an Unpaid Opportunity 02.08.2023 15:10
Entrepreneurs are commonly asked to participate in events or promote products and in return receive "exposure". This tactic is commonly used in some industries but is also common with smaller-budget businesses. As the one being asked to provide a service (essentially for free) I think it is worthwhile for you to take the time to thoroughly investigate the opportunity and see what the potential ret...
3 Steps to Hire Your Kids the RIGHT Way 01.08.2023 17:15
Social media often presents a skewed perspective, showcasing only the positive aspects of certain activities since it essentially functions as a form of public marketing. Understandably, individuals rarely highlight the challenges or failures that accompany their endeavors. Recently, this trend has been evident in posts discussing the tax-saving strategy of hiring one's kids. Many posts portray...
Will Artificial Intelligence Become Your Accountant? 31.07.2023 11:15
There is a relatively common fear that AI is coming and will eliminate certain professions. Though I do agree that AI is moving quickly and will significantly impact certain professions, I do not agree that it will completely replace humans. I think that instead of being fearful, we should consider how AI can help us be more efficient in our fields of work, to earn back free time. I think we as...
Want to Leave Your Corporate Job? It's Easier Than You Think 28.07.2023 13:37
Leaving a corporate job can be a stressful time. I experienced this firsthand when I was deciding whether or not to leave my corporate role. Even with a side hustle in place and some decent cash flow, I still had fear. I am going to share with you the mentality that I wish I would've had when making this decision. I think that if you have the proper mindset and perspective, the decision can be a l...
How to Develop a Brand Style with Tanya Smith 27.07.2023 36:55
Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand positio...
How to Manage Rapid or Unexpected Growth 26.07.2023 13:38
Rapid growth is something that we all desire as business owners. However, often times we aren't set up in our businesses to handle this growth in an effective manner, neither systemically nor emotionally. The tips that I have for you today should help you think about your business and identify the weak points that may need improvement in the event of unexpected growth. What you'll hear in this...
Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell 25.07.2023 40:24
Planning for the future of your business and assets is often overlooked in our daily lives, particularly for those of us who feel young and healthy. However, it is a crucial aspect of any business, regardless of whether your intention is for the business to continue after you or if you plan to retire and close it. As business owners, we cannot always predict what lies ahead, which is why it is ess...
Leveraging Collaborations for Business Growth 24.07.2023 10:01
Oftentimes we see others that are in a similar space to us as competitors, but what if we started viewing them as collaborators? I recently had this realization and figured out ways that I could work together with these people to benefit both of our businesses. I will be sharing an example specific to my business in this episode, but hope that this prompts some ideas and opportunities for you to g...
How to Manage Remote Teams 21.07.2023 11:51
I believe that remote work and workers are here to stay. I myself was a remote worker when I still worked in corporate America and I work with a remote team and remote clients today. I have seen and personally felt that it is easy to unintentionally ostracize your remote workers because they are not there in person with the rest of the team. I wanted to share today some tops that I have to make...
Building Authentic Relationships in Business with Barb Betts 20.07.2023 42:49
When you enter into a relationship with a potential client, collaborator, or peer in your industry, what is the first thing on your mind? If it's leads, money, or a transaction, the relationship is unlikely to last. Being authentic and genuinely caring about people is critical to having sustainable, meaningful, and profitable relationships. Barb Betts joins the show today to discuss how she has...
How to Network if You Hate Networking Events 19.07.2023 9:33
Do you dread networking events? You aren't alone in this. I have felt this same way many times throughout my career, especially when networking feels forced. Personally, to overcome this feeling, I have found a few ways to make networking events more tolerable and even sometimes enjoyable. Approach your next marketing event with these tips and make deeper, more meaningful connections. What you'l...
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