Keep Optimising

Welcome to this year’s Black Friday Top Tips episode!   Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.  Here's who's sharing their top tip for Black Friday 2024:   Amy Hind, Launch  Gilbert Corrales, Leaf  Yiqi Wu,...

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.    In this episode, we discuss:   The Google data leak and what it validated  Google’s third-party cookie backtrack  AI and its impact on SEO  And Google’s monopoly on the web in general    Dive in:   [09:00] SEO hasn't ch...

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.    In this episode, we discuss:   How the secondhand market is growing, and growing rapidly  Why owni...

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.    In this episode, we discuss:   Why you need to focus on the post-purchase customer experience  Empowering the customer  Upselling opportunities and increasing your brand’s revenue    Dive in:   [03:36] Managed customer...

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.  In this episode, we discuss:   What “manufacturing virality” is  How you can own TikTok customer data through 3rd party software  Attribution for in...

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.    In this episode, we discuss:   Gisela’s 3 Cs for TikTok success  What you need to know about ad length  Tracking performance with custom metrics    Dive in:   [05:02] Focus on authentic, attention-grabbing TikTok creatives.  [06:33] Grab attention, retain i...

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Sell...

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.    In this episode, we discuss:   The 4 pillars of TikTok  Strategic product selection and offers  How to get to your first 100 sales  Optimising affiliate partner...

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:   How to expand your reach with...

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!  In this episode, we discuss:   Breaking down the silos and integrating marketing channels  The importance of cost and ROI  Looking beyond last-touch attribution  Sus...

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.  In this episode, we discuss:   How the unboxing experience is a key to delighting the customer  The power of personalization  Why offline marketing still matters  Dive in:   [05:30] Focused on product development and warehouse...

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage...

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She...

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.   In this episode, we discuss:   The importance of technology and data science   How to balance budgets and metrics  Why you need to look beyond the numbers  Dive in:   [05:23] Data smart brands win in evolving in...

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.  In this episode, we discuss:   Why podcast listeners are your ideal audience ...

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox.  In this episode, we discuss:   What’s new in Google Ads  What’s currently working  And what’s still working well  Dive in:   [04:56] Google can use AI to track user data.  [09:36] Google AI chat box creates ad content.  [10:49]...

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.  In this episode, we discuss:   Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accura...

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.  In this episode, we discuss:   How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce  Dive in:   [04:51] B2B offers scalable, eco...

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.  In this episode, we discuss:   Transitioning from omnichannel to connected commerce  Enhancing customer experience with data integration  The importance of agile and scalable tech stack  Dive in:   [05:...

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.  In this episode, we discuss:   Strategic selection of marketplaces  Understanding and leveraging customer demographics and behaviors  Balanced approach to...

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.  In this episode, we discuss:  Diversification as a way to manage business risks  Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience  Strategically using global expertise and solutions  Di...

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.  In this episode, we...

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!    In this episode, we discuss:  The evolution of link building  The important role of cr...

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the right metrics can make a difference Dive in: [07:41]...

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.  In this episode, we discuss:  How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favo...