Keep Optimising

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.    In this episode, we discuss:   The secret to writing AI-powered product descriptions that actually convert  Why “garbage in, garbage out” is the #1 rule for...

Rosie is CEO at Nibble, where they’re building the future of AI negotiation.    Hit PLAY to hear:   Using AI to personalize negotiations and increase engagement  Deploying AI for targeted discounts  Improving B2B operations    Key timestamps to dive straight in:   [08:11] AI enables personalized, natural language conversations effectively.  [10:19] Consumer electronics brand avoids blanket promoti...

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!    In this episode, we discuss:   Why you need to embrace different content...

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.    In this episode, we discuss:   How Wikipedia can add to your brand’s credibility  Guidelines to make the most out of your Wikipedia page  Monitoring and maintaining your page ...

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.    In this episode, we discuss:   Why understanding your audience is the first step  The importance of a simple, strategic calendar  Revisiting and updating content  How AI can help you    Dive in:   [05:18} eCommerce content has short shelf...

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.    In this episode, we discuss:   Mapping content against the customer journey  Actively thinking about the customer journey, or role-playing  How content should serve both SEO and conversion goals    Dive in:   [06:14] Map...

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.    In this episode, we discuss:   Why a multiplatform content strateg...

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.    In this episode, we discuss:   Implementing Consent Mode V2  Using Enhanced Conversions  Collecting first-party data whenever you can    Dive in:   [07:54] Google Ads changes driven by new privacy leg...

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.    In this episode, we discuss:   Why data privacy is now a must for businesses  Transparency as a key component for building trust and loyalty   How less data can be more relevant    Dive in:   [06:50] Tra...

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang o...

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.    In this episode, we discuss:   The importance of first-party data  Data as the foundation for effective marketing  Using tools to make first-party data implementation as easy as possible  How first party cookie data can increa...

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.    In this episode, we discuss:   Why you should think about measurement rather than attribution  Three functions you should consider when building your tech stack  Properly planning and executing your measurement strategy    Dive in:   [06:44] Effective measurement improves strategy...

Welcome to this year’s Black Friday Top Tips episode!   Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.  Here's who's sharing their top tip for Black Friday 2024:   Amy Hind, Launch  Gilbert Corrales, Leaf  Yiqi Wu,...

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.    In this episode, we discuss:   The Google data leak and what it validated  Google’s third-party cookie backtrack  AI and its impact on SEO  And Google’s monopoly on the web in general    Dive in:   [09:00] SEO hasn't ch...

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.    In this episode, we discuss:   How the secondhand market is growing, and growing rapidly  Why owni...

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.    In this episode, we discuss:   Why you need to focus on the post-purchase customer experience  Empowering the customer  Upselling opportunities and increasing your brand’s revenue    Dive in:   [03:36] Managed customer...

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.  In this episode, we discuss:   What “manufacturing virality” is  How you can own TikTok customer data through 3rd party software  Attribution for in...

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.    In this episode, we discuss:   Gisela’s 3 Cs for TikTok success  What you need to know about ad length  Tracking performance with custom metrics    Dive in:   [05:02] Focus on authentic, attention-grabbing TikTok creatives.  [06:33] Grab attention, retain i...

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Sell...

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.    In this episode, we discuss:   The 4 pillars of TikTok  Strategic product selection and offers  How to get to your first 100 sales  Optimising affiliate partner...

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:   How to expand your reach with...

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!  In this episode, we discuss:   Breaking down the silos and integrating marketing channels  The importance of cost and ROI  Looking beyond last-touch attribution  Sus...

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.  In this episode, we discuss:   How the unboxing experience is a key to delighting the customer  The power of personalization  Why offline marketing still matters  Dive in:   [05:30] Focused on product development and warehouse...

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage...

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She...