Keep Optimising

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue.    In this episode, we discuss:   The secret to turning unboxing into a powerful marketing tool 🎁  Why the post-purchase experience matters more than you think 📦  How personal...

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker.    In this episode, we discuss:   🔹 How to...

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.    In this episode, we discuss:   The #1 mistake brands make when setting up subscriptions (and how to fix it!)  Why offering a free gift beats discounts for keeping subscribers longer  The crucial 14-...

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.    In this episode, we discuss:   How resale programs turn one-time buyers into loyal customers  The secret to making secondhand sales a powerful retention tool  Why peer-to-peer resale beats traditional lo...

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.    In this episode, we discuss:   Why the first 14 days after a sale can make or break retention  The secret to turning buyers into loyal, raving fans  How subscriptions do more than just drive repeat sale...

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.    Hit PLAY to hear:   Why server-side tracking is the ultimate upgrade for your Meta Ads  The hidden pitfalls of inaccurate tracking—and how to fix them  How to supercharge your ad performance with enrich...

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.    In this episode, we discuss:   Why outdated targeting methods could be costing you conversions  The hidden risks of relying solely...

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.    In this episode, we discuss:   How first-party cookies can slash your ad spend waste  The secret to unlocking 40% more data for Meta Ads  Why your tracking setup might be sabotaging your campaigns  The game-changing fix for he...

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands.  In this episode, we discuss:   How to decode your ad performance with smarter metrics like MER  Why Advantage Plus Shopping is the go-to strategy for scaling campaigns  The secret to creating winning Meta ad assets without burnout  A simple test to...

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year...

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more.    In this episode, we discuss:   Game-changing ways AI slashes ad costs and time  The customer insights your ad campaigns reveal  Why Komal swears by patience and testing...

Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.  In this episode, we discuss:   The AI strategies marketers are using to craft customer avatars that convert  Why starting with human insights is crucial before involving AI  Pro tips for creating avatars that resonate with you...

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketi...

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.    In this episode, we discuss:   The secret to writing AI-powered product descriptions that actually convert  Why “garbage in, garbage out” is the #1 rule for...

Rosie is CEO at Nibble, where they’re building the future of AI negotiation.    Hit PLAY to hear:   Using AI to personalize negotiations and increase engagement  Deploying AI for targeted discounts  Improving B2B operations    Key timestamps to dive straight in:   [08:11] AI enables personalized, natural language conversations effectively.  [10:19] Consumer electronics brand avoids blanket promoti...

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!    In this episode, we discuss:   Why you need to embrace different content...

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.    In this episode, we discuss:   How Wikipedia can add to your brand’s credibility  Guidelines to make the most out of your Wikipedia page  Monitoring and maintaining your page ...

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.    In this episode, we discuss:   Why understanding your audience is the first step  The importance of a simple, strategic calendar  Revisiting and updating content  How AI can help you    Dive in:   [05:18} eCommerce content has short shelf...

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.    In this episode, we discuss:   Mapping content against the customer journey  Actively thinking about the customer journey, or role-playing  How content should serve both SEO and conversion goals    Dive in:   [06:14] Map...

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.    In this episode, we discuss:   Why a multiplatform content strateg...

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.    In this episode, we discuss:   Implementing Consent Mode V2  Using Enhanced Conversions  Collecting first-party data whenever you can    Dive in:   [07:54] Google Ads changes driven by new privacy leg...

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.    In this episode, we discuss:   Why data privacy is now a must for businesses  Transparency as a key component for building trust and loyalty   How less data can be more relevant    Dive in:   [06:50] Tra...

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang o...

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.    In this episode, we discuss:   The importance of first-party data  Data as the foundation for effective marketing  Using tools to make first-party data implementation as easy as possible  How first party cookie data can increa...

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.    In this episode, we discuss:   Why you should think about measurement rather than attribution  Three functions you should consider when building your tech stack  Properly planning and executing your measurement strategy    Dive in:   [06:44] Effective measurement improves strategy...