Keep Optimising

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing. In this episode, we discuss: Why affiliate...

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. In this episode, we discuss: The power of user-generated content Why brands should bear in mind the ethical considerations and legal compliance for...

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! In this episode, we discuss: Why social commerce is more than social media selling How collaboration among teams is crucial for social commerce success Why your success in soc...

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates. In this episode, we discuss: Dy...

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement. In this episode you will learn: How Katrina helps her clients generate more traffic through content marketing What impact does visual content have on SEO? How to use...

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop. Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling. In this episode we discuss: Use LinkedIn as a resource for learning more about TikTok strategies Why is SEO becomi...

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work. In this episode we discuss: What makes TikTok's creative offering unique? Why TikTok is more of an awareness platform than a platform for direct sales How can brands effectively test TikTok advertising? What percentage of ad spend do brands...

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales. In this episode we discuss: How can businesses maximise their sales potential on TikTok Shop? What are the benefi...

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual su...

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy. In this episode we discuss: Selling via methods OTHER than TikTok Shop Organic TikTok Creator TikTok Strategies to engage with influencers and ensure better...

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients. And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Plat...

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide! In this episode we discuss: What do you need in a content calendar? The different ways to visualise and organise a content calendar How can organic social media exposu...

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back… In this episode we discuss: How does a retailer approach using organic social media? What role did TikTok play in Colin's social media strategy? Why X (Twitter) is Colin’s best sales channel for organic sales AI-generated conten...

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.  In this episode we discuss: Participating in a community-building exercise to attract customers How does the Moast help track interactions and experiences with a brand? Why one-to-one...

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday: Mary Lister, Triple Whale Jodie Guichard, Inventory Planner by...

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.   In this episode we discuss: How to use AI to create website...

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!  In this episode we discuss: How do different customers engage with products through different channels? How to preserve brand values on DTC websites Tips...

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.   In this episode we discuss: Why do you need an Analytics Strategy? What is an Analytics Strategy? How does GA4 impact all this? Alternatives to GA4 Why spending more time analysi...

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.  In this episode we discuss: The steps to create a competition beating ad strategy Why it's crucial to start with cu...

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.  In this episode we discuss: What is Reddit and why is it so unique? The different types of ads: from takeovers to self-service Using Reddit to target specific subreddits and niche audiences Is Reddit for everyone? Agency...

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.   In this episode we discuss: How to use Pinterest for S...

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.  In this episode we discuss: What the recent iOS17 Apple update means for your Facebook Ads (and other ads!) Evolving into an agency catering to eCommerce brands How iOS 14 changed the in...

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.  In this episode we discuss: What is TikTok Shop and how can it help brands? Why you need to reallocate some of your 2023 budget to TikTok ads The results you can expect in terms...

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.   In this episode we discuss: What is the difference between audience and community? Digging into...

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!  In this episode we discuss: What you need to know about frequency and spam emails Debunking the idea that email is a one-way communication tool Master yo...