Keep Optimising

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients. In this episode, we get deep into WHY you need a great post purchase campaign, and how to get...

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring 1,000s of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped 1,000s of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales. In this episode we're gett...

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark Posting is one of the most exciting Facebook and Instagram ad strategies. Listen to find out what it is, how to do it, and the various angles John's found that work really well. By the end your bra...

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on. Get all the links and reso...

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best – before you spend a single dime on ads. Handy eh!? In this episode he lets us in on what images are working best right now -AND how to work out the perfect image 'rules&#39...

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You'll learn about how to create your story, the types of stories that work, AND how to use your story in your marketing. This episode is PACKED with examples. G...

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representati...

Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Compan...

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in...

Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce...

Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy. Get all the links and resou...

Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out! Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get...

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content...

Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Kla...

Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right. In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to g...

Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe...

For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”. Get all the links and resources...

Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how...

Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering P...

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re tal...

Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE M...

Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to...

In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business. Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include: Shopify's Kristen LaFrance Voy Media's Kevin Urrutia Omnisend's Rytis Lauris Jessica Totillo Coster from...

Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer s...

Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop. And he's on the show to s...