Keep Optimising

Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase yo...

Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website. When we decided to spend a month covering improving onsite conversion rates, Onsite Search was a topic we had to cover, and Ian was at th...

We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free. In this episode…that’s exactly what we’re getting in to. Where you can do it, how do it, how to optimise it, and what it could do for you… Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on...

Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy. Get all the links and resources we me...

We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for long tail keywords. Then Kristina shares her 8 Step Framework for taking the workload out of targeting long tail keywords with your category pages. It's a VERY clever framework, and one that helpe...

Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO currently is, and how to fix some of the common issues. Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends...

It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://...

Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists. Plus, Kate will be sharing her email marketing insider tips. Episode sponsored by Klaviyo **** Get all the link...

A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth. Plus, Louise shares her Email Marketing Insider Tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at...

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level. Plus, Gavin will be sharing his email marketing insider tips. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt...

Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'. We get into: metrics, goals, benchmarking managing inactive email addresses email list growth Plus he shares his email marketing insider tips! Episode sponsored by Klaviyo **** Get all the links and resources we mention &a...

Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it. Don't forget to subscribe so you don't miss a single episode. Full details of the show can be found on our website https://keepoptimising.com [updated February 2026] **** Get all the links and resources we mention &...

The Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast that spends 5 episodes at a time focusing on a specific eCommerce marketing method (think email, SEO, Google Ads etc). Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a sp...