Keep Optimising

Shash Singh is the founder of paid traffic agency Linx Digital. Via Linx he and his team have spent the last six years helping eCommerce brands find high ROI ad strategies. Pivoting from platform to platform, and strategy to strategy to find the best results. We're talking through everything about YouTube Ads - who do they work for? What's the recipe for success? How can you run them in ho...

Robert is the founder of live stream commerce platform Korkuma, and a Forbes 30 under 30 to watch this year. For the last 7 years, he’s been fascinated with how humans and technology interact with each other, looking for innovative ways to make the experience better for both the user and the company behind the tech. Robert and his team are at the cutting edge of this new (to the west, it's alr...

In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think.... Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan.)....

In this episode host, Chloe Thomas is chatting with TikTok experts… Kris Sugatan and Holly Rae. Kris is the founder and CEO of Sugatan, where she and her team focus on growing eCommerce brands to 8 figure revenue using sophisticated and super creative social media ad strategies. She’s also the host of the Sugatan Effect Podcast. Holly is an eCommerce video ads strategist and Sugatan’s TikTok speci...

Lorna Leaver is the Marketplaces Engagement Manager at GS1 UK where she helps marketplaces and retailers to work well together. Previously, she has worked in house at big UK retailers Boohoo, Dune, and Mothercare running their marketplace sales. For the last 10 years, Lorna’s been working with and selling on many, many different marketplaces. She's taking us through the 5 things it's essen...

Jon Tilley is the co-founder and CEO at Zonguru, an all in one tool set for amazon sellers. He’s been in online advertising and eCommerce for over 15 years. And for the last 6 years he’s been focused on helping brands sell more product on Amazon, by getting deep into the data. We're chatting about how you can successfully launch a product on Amazon, grow your Amazon sales AND use that to lever...

Thomas has been in the marketplaces world since he started with Amazon in 2007. For the last four years he’s been getting deep into the world of product and price comparison, first at Pricesearcher, and now with his hugely successful startup aisle3 – where he and his team are creating “an online shopping time machine”. We're discussing the reasons you might want to NOT sell on marketplaces - a...

Chris started out as an eBay seller, then founded the UK & Europe’s premier resource for marketplace news, tips, and advice – Tamebay. We're discussing WHY should you be considering selliing your products on the marketplaces, the different strategies you can follow, how to protect your brands and a lot more! Get all the links and resources we mention at KeepOptimising.com Episode sponsored...

Nick’s been improving search performance, and driving sales for over 600 clients, including many retailers (big and small) for over a decade. We’ve been friends for a few years now and I love how Nick always comes at SEO from a non-SEO perspective! AND he's the host of the Winning with Shopify Podcast. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviy...

Adam is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focusing in on SEO and helping Shopify and WooCommerce retailers to hit their first £1m. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo **** Get...

Dixon’s career as an SEO specialist stretches right back to 1999 when he founded one of the UK’s first SEO agencies (still going strong today). Many in the SEO world know him best as Marketing Director at the awesome SEO tool Majestic… but for the last 12 months, his primary focus is on inLinks.net, where he and his team are building a new way to build your marketing presence. Get all the links an...

My guest is the brilliant Luke Carthy. SEO consultant, CRO expert, and new eCommerce startup founder! And we're discussing how to leverage your faceted navigation (your product filters) to maximise SEO performance, AND improve conversion rates. Get all the links and resources we mention at KeepOptimising.com Register now for the FREE eCommerce MasterPlan Virtual Summit 2021 at keepopt.com/summ...

Diana is the Social Media and Community Manager for the SEO Unit at SEMRush – which means she spends every day helping site owners improve their SEO performance. She’s been both helping others and doing digital marketing herself – including managing SEO - since 2006! We're getting into how you can learn from your competitor's SEO efforts to improve your SEO performance saving you time, and...

Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so we’re very lucky to have him here sharing the latest tips and tricks for your keyword search campaigns. We'll also be talking about Google'...

In one way or another Richard’s been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He’s now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With...

Becky is the Owner & Managing Director of Digital Gearbox, a specialist pay per click agency originally founded and set up by none other than me! So yes, I know just how brilliant Becky is at Google Ads. Becky’s been in digital marketing and eCommerce for over a decade, and has spent the last 8 of those years helping businesses make the most of the latest Google Ads techniques. Get all the lin...

Mike is the co-author of the world’s best-selling Google Ads book – “The Ultimate Guide to Google Ads”, now in it’s 6th edition, and which if you don’t have it on the bookshelf, or on your kindle – you can’t really call yourself a Google Ads expert in my opinion... He’s also the CEO and founder of one of Australia’s largest independent Google agencies – the award-wining WebSavvy, and normally spea...

Arlen is the COO and Co-founder of OSI Affiliate Software, and he’s been in the affiliate marketing world for over 20 years. PLUS he’s the host of the eCommerce Marketing Podcast who have recently gone past 200 episodes. We're talking about how to get started wtih affiliate marketing. including whether to use a network, or your own software, how to grow affiliate sales with influencers and muc...

Chris is the CMO of Publisher Discovery, and has been in the affiliate industry for over 20 years, including being part of the team that launched the buy.at network. He’s also on the PMA Board of directors, and is a highly respected voice in the industry – always trying to find ways to help retailers improve their affiliate marketing performance. It’s a pleasure to have him here on the show. Get a...

Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing! Get all the links and resources we mention at KeepOptimising....

Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. AND he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo. Get all the links and reso...

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on. Get all the links and resources we mention at KeepOptimising.com Episode sponsored b...

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of D2C product businesses. He’s been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segm...

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! We get into the latest tips and tricks around email sign ups - including Wheels of Fortune, Quizzes, to discount or not to discount?, and pop up testing. Episode sponsored by Klaviyo **** Get all the links and resources we mention &amp...

Val is the founder and Chief Email Optimizer at Fix My Churn. AND an email obsessive. Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade. In this episode she shares her 'Dinner Party Strategy' an easy to follow template for structuring the perfect 6-part Email Welcome Campaign. It's possible to build and put live within jus...