Just One Tip from Your Podcast Performance Coach

You've heard of podcast fade (when eager new podcasters can't keep up the pace and their show dies away), but I'm hearing a lot of podcast mic fade. This is when the host's (or guest's) voice slowly drifts off.  Let's talk about what this means to your listener - after all, the show IS all about them and their experience. In a best case scenario, the listener is let down as you start to fade away....

I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche.  Seriously, this is the most common goal I hear from podcasters. And, I get it. Who wouldn't want to have a show where you seemingly show up, turn on your mic, party with interesting people, and then get...

Sometimes I listen to a podcast and I can almost see the questions the podcast interviewer is asking. I picture them clutching to these questions like it's a floating door next to the almost sunk Titanic.  Somewhere, someone in the podcasting world told people to create 5-8 stock questions and ask every guest the same questions. I get it. It offers consistency. And, I will admit, it has worked for...

Get your grubby hands off me!  If your mic could talk, that's what it would be saying. There is one time and one time only that you should be touching your mic and that is when you are setting it up at exactly the right position. Listen to https://podcastperformancecoach.com/001-podcast-mic-placement/   Watch this podcast mic placement video: https://youtu.be/TuQxy7shV3Y   And this podcast mic pla...

There's this thing that happens to athletes when they over train. They over-analyze every stroke, swing, or step. They start to overthink what they are doing. Their motions and reactions become too premeditated, too stiff, too awkward. The pressure to perform mounts… and then, usually when it really matters, they choke.  I hear something similar with podcasters. They don't choke necessarily, they...

Jayna Marie's Promotion Plan Generated Massive Downloads in the First 30 Days It's the dream. Launch a podcast and instantly have 30,000 downloads. 'Huge downloads' is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it's not a reality for most new podcasters. (And it might not even be the best goal… more on that further down).  But, one of my clients, Jay...

Where do you put your promo? Are you asking for something right out of the gate? Do you like to sneak it in the middle? Or are you closing with your CTA? There are a lot of opinions about the best placement of your call to action and in this episode, I'm going to challenge you to shake things up a bit.  Now, I'm not a fan of hearing a call to action right off the top. I mean, come on man, I just g...

Just because you've said it 100 times doesn't mean someone has heard it 100 times. And it certainly doesn't mean you can toss it away like a 2 month-old iPhone. (Apple slam!) I hear this all the time. It happens in podcasts and in YouTube videos and, full disclosure, I recently got called out on it too!  Throwing away the most critical lines. You know, the ones that you say every episode? Calls to...

Make a sticky note and put this up in your podcast studio: The Weight is in the 'Why', Not the 'Who'.  Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show.   Let that sink in. Why, Not Who.  The reason I wanted to share this with you today is because I see this mistake all the time.  I see titles that are just...

So, you got the most expensive mic and you thought that would make you sound great. I have bad news for you. The best mic can still sound like crap if you're using it wrong.  If you want to sound great, you need to have good mic technique. I explain all about proper mic placement in my very first episode .  And, I warn you about the biggest mistakes people make with their mics in episode 134 as we...

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is different, but their problems often boil down to similar mistakes. In this episode, I'm sharing the 5 most common mistakes I hear po...

The Podcast Lesson I Learned from a Burly, Tattooed Biker   You're out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way.  This literally happened to me in my twenties on a long stretch of mountain highway. It's an incident that has stayed with me for many decades because it taught me a huge lesson. I...

Do you ever feel like you are running out of things to talk about in your podcast?  You are not alone. I hear this challenge from a lot of podcasters.  The good news is that there's gold hiding in your past episodes! I've talked before about how to use past topics to inspire fresh topic ideas (check out episode 056 "How to Brainstorm your Podcast Ideas " or episode 024 of Just One Tip "5 Ways to G...

Do you ever feel like you're talking into a great empty void? Like your podcast is out there floating around and nobody is listening?    It can be so demoralizing!   In this week's episode, I share a blast from the past to help you see that what you're doing as a podcast host has more impact than you know.  This message from my past came in the form of a comment on a radio station's Facebook page....

Who doesn't want to have the number one podcast? Pretty much every podcaster, right? That's why marketers keep promising it to you. But, you shouldn't bite.  I've been seeing a lot of ads lately offering you up a guaranteed #1 podcast.  It reminds me of my life in the radio biz and that dreaded time ... RATINGS! If you were lucky, ratings meant good things for you and your crew. If you were up, yo...

The Top Mistakes Podcasters Make Using Music Have you ever been at a bar or party where the music is really loud and it's a struggle to have a conversation? It's annoying but part of the party experience. When it's part of a podcast experience it's just annoying. Music can be a really important part of your podcast. But let me be clear. Nobody, I mean nobody, showed up for the music. Unless your p...

Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let's face it, there was a bit of 'winging it' going on.  The good news is, you've gotten better as a podcaster and your show has evolved… so why are you still using a description that you banged out in haste?  What if that description is th...

As a podcaster, you want your voice to convey certain things. You want you listeners to instantly feel like they can trust you because you know what you are talking about. You want them to be listening and nodding in agreement. This doesn't just come from the content you're sharing. Your voice has to live up to the authority your content is driving.  But what do you do if you have a weak voice or...

You've heard it before. Hopefully on someone else's podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - "Did I say your name right?..."  This is not a good way to start your podcast. This is not how you take care of your listener… or your guest.  You want to come out of the gate s...

What would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast.  You want results, right?  Okay, then let's get into it.  I released this episode right before the end of 2021… but don't lump me in with all of those 'new year's resolutions' types. That ain't me.  But, I will admit. This time of year does serve as a good reminder to re...

Do you want a podcast that is so great your listeners can't wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or buy your stuff?  If you said yes, then your podcast content can't suck. And also, your podcast actually has to have content! Ain't nobody got time for a fluff-filled, ego-driven, self-serving...

In the past few years, starting a podcast has never been easier. That's a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort.  And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of them? More importantly, is your 'it's so easy to start' podcast hurting your brand because you haven't learned how to actually use that...

You've got a great show idea, valuable information to share or insightful guests to interview but your show isn't quite up to the caliber of your brand. You need a performance overhaul! Good news, I'm sharing my top 5 tips for improving your podcast performance as part of this 4-part series (check out the first in the series on the top 5 tips for marketing your podcast) .  If you're going to marke...

So, the whole build it and they will come podcasting approach hasn't quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you're going to have to put some signals out if you want to be found.  And that means marketing! It's one of the key elements of podcasting that I focus on even though a lot of podcasters think it has nothing to do with podcasting.  I disagree. If...

We get it. You're capable. You learned how to edit your podcast and that's great. But, ask yourself should you be editing your podcast? Or, should you hire a podcast editor? And, how do you hire the right editor? How much does a podcast editor cost?  There are a lot of questions that come up anytime someone considers hiring an editor. They are similar questions that come up when a new podcaster th...