Just One Tip from Your Podcast Performance Coach

Two podcast guests. One trailer. And a whole lot of drama. We recently had a client whose brand-new podcast trailer featured clips from several expert interviews. Sounds pretty straightforward, right? Except two of those experts couldn't stand each other. And when they discovered they were both in the trailer, each demanded that the other be removed. Seriously. Suddenly, our clients had people tel...

You've got a fantastic guest, a great topic, and enough material to fill an hour-long podcast. But does your listener actually WANT an hour? When it comes to podcast episode length, there's a lot more to consider than how much you have to say. In this episode of Just One Tip from Your Podcast Performance Coach, I'm diving into a common question from podcasters - how long should a podcast be? And I...

Thinking about changing your podcast because the results aren't there, it's taking too much time, or you're just plain bored? Before you start messing with it, make sure you know what actually needs fixing. In this episode, I'll walk you through four signs that it might be time to make a change to your podcast, including what to look at when: Your podcast isn't delivering the results you need The...

Are you talking to your ideal podcast listener... or accidentally talking right over their head? You may be losing exactly the people you want to reach. When you're an expert, it's easy to forget how much you know. The acronyms, industry jargon and background information that feel completely normal to you might leave your ideal listener wondering what the hell you're talking about. Or you might ha...

Do you ramble on your podcast? If your episodes keep wandering off topic, you're probably testing your listener's patience and making more work for yourself. The good news is you don't need to script every word or magically become a more concise person. You need a better plan for what belongs in the episode and, just as importantly, what doesn't. In this episode, we're talking about why podcasters...

Your podcast shouldn't be your marketing strategy. It should be part of your marketing strategy. So, how well is it working with everything else you're doing? In the last episode, we took your podcast up to 10,000 feet to look at whether the show itself was aligned with your business. This time, we're going even higher. Check out the FULL EPISODE SHOW NOTES (with links) From 50,000 feet, you can s...

Is your podcast building your business... or just producing episodes? In this episode, I share a simple 10,000-foot exercise to help you evaluate your podcast strategy and make sure every episode is moving your business forward.  Most podcasters spend so much time creating the next episode that they rarely stop to look at their podcast as a whole. They're thinking about guests, titles, editing, pr...

Being a guest on other people's podcasts is one of the most effective ways to build your authority, reach new audiences, and grow your business. But there's one mistake I see people make all the time. They're so focused on getting booked on more podcasts that they forget to ask whether they're pitching the right podcasts. One interview on a show your ideal client actually listens to can create far...

Everyone says you should tell more stories in your podcast. They're right. But I think we've skipped over an even more important question: Why are you telling that story in the first place? If you're podcasting for your business, every story should be doing more than entertaining your audience. It should help your listener understand an idea, overcome a limiting belief, build trust, or take the ne...

Most podcasters spend far too much time searching for the perfect microphone and not nearly enough time recording. As a podcast coach, one of the questions I get asked most often is, " What microphone should I buy? " So every year, I revisit my recommendations, check the latest reviews, and see if there's a new microphone that's changed everything. Spoiler alert: not much has changed. In this epis...

Most business podcasters dream about reaching thousands... maybe even millions... of listeners. That approach is completely wrong for a large sector of the business world. In this episode, we're talking about the overlooked power of local podcasting and why, for many service-based businesses, becoming known in your own community can be far more valuable than chasing download numbers from around th...

Ever finish recording a podcast interview and immediately think: "Yikes. That was lame." Bad podcast interviews happen for a lot of reasons. Maybe the guest rambled. Maybe the chemistry was off. Maybe the conversation felt awkward, unfocused, or completely disconnected from your audience. So now what? Do you publish it anyway because you already recorded it? Or do you scrap the episode entirely? I...

Most podcasters and would-be podcasters eventually ask the same question: "Is a podcast coach actually worth the money?" And the answer really depends on why you're podcasting in the first place. If your podcast is a hobby or a creative side project, you can absolutely learn as you go. You can figure out your equipment, improve over time, and slowly find your groove behind the mic. But when your p...

Most podcasters think they have two choices : script every word of every episode of their podcast or turn on the mic, start talking, and hope it works. The problem is… neither approach works very well on its own, especially if your podcast is supposed to be a marketing tool for your business. If you've ever listened back to an episode and thought, " That was a bit all over the place ," or on the f...

A lot of podcasters assume the better their audio sounds, the better their podcast will perform. So they tighten everything up, add processing, lean into editing tools, and try to create that polished, radio-style sound. In MOST cases, it's a big mistake. More production doesn't always mean a better podcast. In fact, overproducing your podcast can actually make it less effective - especially if yo...

Most podcasters think they need ads or sponsors to make money. But what if the revenue is already sitting in your existing episodes? In this episode, I break down how to turn your podcast into a revenue-generating asset without creating new content. From curated playlists and paid workshops to mini-courses and premium content, I'll share the practical ways my clients are repurposing what they've a...

Most podcasters try to monetize their podcast with ads. But if you're podcasting for your business, that strategy rarely makes sense. In this episode, I explain why chasing sponsorship dollars often leads to pennies in revenue while interrupting the very listener who might have become your next client. Instead of trying to monetize the podcast itself, the real opportunity is to make your podcast p...

Struggling with podcast confidence? Whether you're just starting or already dozens of episodes, confidently podcasting can be tricky. Here's how to reset your mindset and show up with clarity behind the mic. When you're starting a podcast (especially for your business), having confidence as a podcaster can be difficult. After all, you have to navigate the learning curve and do something outside yo...

Most podcasters measure success by downloads. But downloads don't always equal authority. Besides, there are so many better ways to build your authority with a podcast. In this episode, I break down exactly how a podcast builds authority and why your show is far more than just content for a feed. If you're treating your podcast like weekly content instead of strategic infrastructure for your busin...

Should you have a podcast co-host? I break down when co-hosting works, when it doesn't, and how to structure a co-host dynamic that actually serves the listener. Co-hosted podcasts can bring energy, contrast, and momentum. They can also drift, drag, or quietly frustrate listeners when roles aren't clear. And that can be the death of a perfectly good podcast. As a podcast coach, I see it all the ti...

Podcasting takes time. Usually more time than you expect. If your show feels like a lot of work with very little return, the problem probably isn't your commitment. It's your production process. I see this all the time as a podcast coach. Podcasters reacting week to week instead of working from a repeatable system. Scrambling for topics. Recording whenever there's a free moment. Editing on the fly...

If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort. Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip. In this episode, I break down what actually needs to b...

Your podcast audio is quietly killing your authority. If your mic isn't set up properly, listeners won't trust you long enough to hear your message. BTW, you might be using your mic wrong without realizing it, so hit play.   If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point. I've said this for years, as a podcast coach with over 250 episod...

Your podcast needs better stories. Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster. In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly lis...

Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ Authority and sales get a whole lot easier when your podcast does the heavy lifting for you.  Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call. These case studies walk t...