Just One Tip from Your Podcast Performance Coach

Everyone says you should tell more stories in your podcast. They're right. But I think we've skipped over an even more important question: Why are you telling that story in the first place? If you're podcasting for your business, every story should be doing more than entertaining your audience. It should help your listener understand an idea, overcome a limiting belief, build trust, or take the ne...

Most podcasters spend far too much time searching for the perfect microphone and not nearly enough time recording. As a podcast coach, one of the questions I get asked most often is, " What microphone should I buy? " So every year, I revisit my recommendations, check the latest reviews, and see if there's a new microphone that's changed everything. Spoiler alert: not much has changed. In this epis...

Most business podcasters dream about reaching thousands... maybe even millions... of listeners. That approach is completely wrong for a large sector of the business world. In this episode, we're talking about the overlooked power of local podcasting and why, for many service-based businesses, becoming known in your own community can be far more valuable than chasing download numbers from around th...

Ever finish recording a podcast interview and immediately think: "Yikes. That was lame." Bad podcast interviews happen for a lot of reasons. Maybe the guest rambled. Maybe the chemistry was off. Maybe the conversation felt awkward, unfocused, or completely disconnected from your audience. So now what? Do you publish it anyway because you already recorded it? Or do you scrap the episode entirely? I...

Most podcasters and would-be podcasters eventually ask the same question: "Is a podcast coach actually worth the money?" And the answer really depends on why you're podcasting in the first place. If your podcast is a hobby or a creative side project, you can absolutely learn as you go. You can figure out your equipment, improve over time, and slowly find your groove behind the mic. But when your p...

Most podcasters think they have two choices : script every word of every episode of their podcast or turn on the mic, start talking, and hope it works. The problem is… neither approach works very well on its own, especially if your podcast is supposed to be a marketing tool for your business. If you've ever listened back to an episode and thought, " That was a bit all over the place ," or on the f...

A lot of podcasters assume the better their audio sounds, the better their podcast will perform. So they tighten everything up, add processing, lean into editing tools, and try to create that polished, radio-style sound. In MOST cases, it's a big mistake. More production doesn't always mean a better podcast. In fact, overproducing your podcast can actually make it less effective - especially if yo...

Most podcasters think they need ads or sponsors to make money. But what if the revenue is already sitting in your existing episodes? In this episode, I break down how to turn your podcast into a revenue-generating asset without creating new content. From curated playlists and paid workshops to mini-courses and premium content, I'll share the practical ways my clients are repurposing what they've a...

Most podcasters try to monetize their podcast with ads. But if you're podcasting for your business, that strategy rarely makes sense. In this episode, I explain why chasing sponsorship dollars often leads to pennies in revenue while interrupting the very listener who might have become your next client. Instead of trying to monetize the podcast itself, the real opportunity is to make your podcast p...

Struggling with podcast confidence? Whether you're just starting or already dozens of episodes, confidently podcasting can be tricky. Here's how to reset your mindset and show up with clarity behind the mic. When you're starting a podcast (especially for your business), having confidence as a podcaster can be difficult. After all, you have to navigate the learning curve and do something outside yo...

Most podcasters measure success by downloads. But downloads don't always equal authority. Besides, there are so many better ways to build your authority with a podcast. In this episode, I break down exactly how a podcast builds authority and why your show is far more than just content for a feed. If you're treating your podcast like weekly content instead of strategic infrastructure for your busin...

Should you have a podcast co-host? I break down when co-hosting works, when it doesn't, and how to structure a co-host dynamic that actually serves the listener. Co-hosted podcasts can bring energy, contrast, and momentum. They can also drift, drag, or quietly frustrate listeners when roles aren't clear. And that can be the death of a perfectly good podcast. As a podcast coach, I see it all the ti...

Podcasting takes time. Usually more time than you expect. If your show feels like a lot of work with very little return, the problem probably isn't your commitment. It's your production process. I see this all the time as a podcast coach. Podcasters reacting week to week instead of working from a repeatable system. Scrambling for topics. Recording whenever there's a free moment. Editing on the fly...

If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort. Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip. In this episode, I break down what actually needs to b...

Your podcast audio is quietly killing your authority. If your mic isn't set up properly, listeners won't trust you long enough to hear your message. BTW, you might be using your mic wrong without realizing it, so hit play.   If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point. I've said this for years, as a podcast coach with over 250 episod...

Your podcast needs better stories. Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster. In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly lis...

Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ Authority and sales get a whole lot easier when your podcast does the heavy lifting for you.  Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call. These case studies walk t...

Want to take a vacation without losing podcast momentum or ghosting your loyal listeners? I'll show you 5 smart options to keep your podcast rolling while you recharge on a beach somewhere. If you've been publishing consistently, you know how good it feels to see that little "new episode" tag pop up every week. But even the most dedicated podcasters need time off. Whether it's for rest, travel, or...

Sick of social media burnout?   Your podcast can fuel your content, boost visibility, and make marketing way easier.  I'm sharing how your podcast can replace social media as your main content engine, without limiting your growth, and how to use your podcast episodes to easily fuel your social media content for the week. Listen for my '5-post system' for turning one episode into multiple pieces of...

Book your FREE Poodcast Coaching Call: Get on my calendar here:  https://calendly.com/timwohlberg If your podcast isn't leading listeners directly to your offer, you're losing clients. In this episode, I reveal how to create a clear and quick 'podcast path to profits'. I share a true story that'll make every podcaster/entrepreneur cringe and rethink how easy (or not) it is for your listeners to ta...

Not all podcast coaches are created equal. You've probably noticed there are a lot of people calling themselves podcast coaches these days. Some can get you launched fast. Some geek out on the gear. Some will help you find your voice. Others tack it on as an "extra" to their business coaching. So how do you know which one is right for you? In this episode, I break down five types of podcast coache...

Podcast or YouTube? Which one should you choose to grow your business? Where should you start to share your ideas to build your authority best? The answer isn't about trends, it's about your audience, your content, and your ability to show up consistently. You've likely heard that YouTube is the second biggest search engine and that all entrepreneurs should be on it. And, you've probably also hear...

Pop quiz: How many downloads does your podcast need to be considered successful? 10,000 an episode? A million overall? It's less than you think. According to Buzzsprout's 2025 global podcast stats, half of the top shows get around 30 downloads in the first week. If you're hitting 100 downloads, you're in the top 25%. At 500, you're in the top 10%. The top 1%? That's closer to 5,000 downloads per e...

What format is best for podcasting? Should you do interview or solo episodes? This is the great podcast format debate. As a podcast coach, I've seen how each format plays out in real business growth. In this episode, I look at both options and share the pros and cons of each. Here's the breakdown: Interview Podcasts Build community and expand your network. Transfer authority from your guests to yo...

Is your podcast suffering because you're too nice? In this episode, I call out the people pleasers because trying to make everyone happy could be killing your podcast's impact (and ROI). I see it over and over: podcasters letting guests ramble, avoiding clear CTAs, skipping structure and systems, all in the name of being nice. In this episode, I break down exactly how people pleasing shows up in (...