Just One Tip from Your Podcast Performance Coach

If you've got a personal brand, having a podcast is like adding rocket fuel to your brand's growth. But hold on, even if you're rocking a podcast already, there's gold in this episode for you too. Freelancers and service-based businesses, you're not left out – dive in, because I'm about to reveal the ultimate ways a podcast can transform your brand's destiny. First things first, let's set the stag...

You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast. You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that! I've talked about the importance of the Call to Action before but today, I'm arming you with the tools...

If you interview people on your podcast you need to constantly be improving your podcast interview skills. In this episode, I dive into the art of interviewing, which goes beyond asking good questions. It's about creating engaging conversations and extracting valuable insights from your guests. So, get ready to make your podcast unmissable with these 5 essential tips to become a better interviewer...

There's one key practice that I've noticed the majority of podcasters neglect. It's something that puts them at risk of wasting time, sounding like amateurs, and subjecting their listeners to sub-par audio. Can you guess what it is? Testing. Yes, testing your microphone and system before you hit that record button. It might seem obvious, but you'd be surprised how many podcasters skip this step. A...

What if the key to monetizing your podcast wasn't actually within the podcast itself? It's not a riddle, well, it's sort of a riddle but I reveal the answer in this episode. Many entrepreneurs with podcasts understand that their shows are powerful tools for driving sales in their businesses. But there's an even more potent strategy that goes hand in hand with your podcast. I'm talking about the of...

In this episode, I share the very simple podcast guest intro format that I learned from 30+ years in radio and 10 years in podcasting. Click play - Your listeners will thank you. Here's what's not in the perfect guest intro — aka the most heinous crimes committed against guest intros. First, reading your guest's bio from their website—lazy and unimpressive. Don't waste my time with all of their ac...

If you're podcasting for your business, you need to have a reason. Without a clear reason behind your podcast, you'll miss out on the incredible benefits it can bring to both your listeners and your business. In this episode, I reveal the 5 most common reasons why entrepreneurs choose podcasting as a marketing tool. Not only that, but I also explain how understanding your purpose should shape your...

You might think of YouTube as that place for videos. This is why you might also think it's no place for an audio-only podcast. But, you're wrong and in this episode, I'm going to explain why you need to rethink YouTube and get your podcast on there, like NOW! As a podcast coach, I often get asked the question, "I'm on Apple Podcasts and Spotify, what else is there?" And while these are definitely...

Tired of people telling you success is all about mindset? Well, too bad because the success of your podcast is 100% on you having the right mindset. If you don't it could kill your podcast way before it's time. In this episode, I share 7 of the common mindset traps I see podcasters deal with plus I share the one antidote for all of them. As a podcaster, you might find yourself in one or more of th...

In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it! It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in shame just yet because all is not lost. I've helped ma...

In this episode I share my honest opinion of the Focusrite Vocaster Two and help you determine if it's the right audio interface for your podcast needs.   First, let me clarify that I bought this equipment with my own money and was not given it for free. I was hesitant to buy it because my previous interface, the Focusrite Scarlett 2i2, had just stopped working. However, I decided to give Focusrit...

If you're a podcaster who's stuck in a rut or you feel like your traction has hit a plateau, this episode is for you. Also, if you're a podcaster who's never been stuck in a rut - this episode is also for you because it's coming. Mwahhaha. Today's tip is all about escaping the podcast plateau. If you're feeling stuck and like your show is going nowhere, it's time to do something different. I've no...

Are you doing a good job at preparing your podcast guest to give a great interview? If you answer yes because you send them your questions in advance then we need to talk! As a seasoned talk radio expert, I'm here to tell you that this is a sure fire way to zap all of the fun and spontaneity out of the conversation. But fear not, my friends. There are still ways to prepare your guests without ruin...

This might be the most important question for podcast success: to what end? As a podcast coach, I've met with hundreds of podcasters and many are stumped when asked about their podcast goals. They often believe the main goal of their podcast is to get more downloads, but I looooove to challenge that thinking by asking what the end result of those downloads is. While downloads matter to some extent...

If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don't have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal.  That doesn't mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your job a lot easier. But, if you use these tools poor...

This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody would ever know. tone is a bit sarcastic. Then I added: write it again with more sarcasm.   Next: Write the description that should be published on Apple Podcasts along with this episo...

It's an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can… Okay, so it's not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs.  But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It's actually such a big topic that I'm dedicating two episodes (and...

There's a little something called the tagline and in this episode, I'm going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy.  And, if you already have a tagline - keep reading (or listen to this episode) to make sure it's as powerful as it can be. First things first… what is a po...

I've met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn't you get paid? Why shouldn't you want some podcast ROI?  Want to know how to make money from podcasting? There are two main ways to earn money from your podcast so you first need to figure out which camp you're in.  2 Ways to Mak...

Get your PODCAST TUNE-UP now! Podcasting seems like a fun idea and what-the-heck, it'll be great for my business.  After speaking with hundreds of podcasters, I'm convinced that this exact thought is what lead them to start their podcast.  And I agree.  It is fun.  And it can be great for business.  The problem is that most podcasters stop thinking about their business as they double down on the f...

Podcasters often think of their schedule when they think about consistency - and it's true, it is important to deliver your podcast on a regular basis. But, that's not the only way to benefit from being consistent with your podcast. In this episode, I outline three ways you need to be consistent if you want your show to be a success. Here they are: Publish Regularly The first way is, you guessed i...

Podcasting is easy. Just grab a mic and go. Lots of people are making tons of money podcasting.  These are lies. Or at best, half truths.    In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don't worry, it won't be a total downer because I also share ways to make these lies true, somehow.  Let's get to the key myths or half truths I hear al...

Great content, check. Professional mic, check. But your podcast still sounds like crap? It could be where you're recording.  Let me tell you something you may not want to hear if you've spent a lot of money on a mic (or any money, for that matter). Even the most professional-level mics will sound like crap in a bad environment.  So, what makes a space bad for podcasting? The number one thing is go...

I don't want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life.  But, like all entrepreneurs, I've learned from the ones I've made so in this episode, I thought I would share the ones I made when I launched my very first podcast which I launched way back in 2015. These are pretty common mistakes and despite having decades of experience in Radio, I still made them...

Do you spend hours in conversation with your guests just to get one juicy story out of your guests? Have you ever wondered how talk show hosts and professional podcasters manage to get the best stories out of their guests in such a short time?  It's not magic. It's called pre-production.  In the world of NPR or late night talk shows, there's a team of people making sure that the host knows just th...