Jurassic Marketing’s Tricera-talks

In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages. They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing...

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads. Learn practical fixes: answer professionally, capture contact and pain points, schedul...

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story. Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independ...

In this episode Justin Miller discusses the “put a fence around your herd” approach to client retention — why consistent communication matters and how it prevents competitors from stealing customers. Learn practical tactics like newsletters, greeting cards, client gifts, check-in calls, and events to strengthen relationships, reduce churn, and grow your business more cost-effectively.

Justin Miller recounts a Vegas trip to Pop Mart where he bought a Labubu blind-box collectible for his daughter, exploring the hype, membership requirements, and blind-box mechanics behind the craze. The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the custo...

This episode explains why November and December are critical for client newsletters: people are more emotionally receptive, spending time with family, and open to feel-good messaging. Keep your newsletter cadence to strengthen relationships and fend off competitors. Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including perso...

Justin and Kevin explore how Black Friday has moved from in-store chaos to an overcrowded digital inbox and explain why small service businesses should use simple, timely direct-mail promos—like oversized postcards or gift-style envelopes—to stand out and drive purchases. They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing pa...

Justin Miller breaks down how businesses can capitalize on Q4 instead of coasting through it. The episode covers mindset, timing, and why now is the time to act to finish the year strong. Learn three practical direct mail tactics—reactivation mail, flash-sale postcards, and proactive campaigns for January—and how to pick the one that fits your business to drive leads and sales.

Justin Miller and guests use a sports tangent about Caitlin Clark and the WNBA to explore how star talent drives revenue, attention, and risk for organizations. The episode connects those dynamics to small business hiring, discussing A-player impact, turnover, culture fit, and practical ways owners can benefit even if top performers move on.

This episode explains why Thanksgiving is an underused, high-impact marketing moment for small businesses. Instead of competing with December holiday clutter and discount-driven Black Friday noise, the hosts recommend sending genuine Thanksgiving cards to customers, vendors, and referral partners as a retention and relationship-building touchpoint. Practical tips include timing (send in mid‑Octobe...

In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers. They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a si...

Description Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation. The episode also covers marketing and sales lessons for niche industries, practical AI use case...

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response. The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas,...

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move. The episode details practical tactics—letters, hand-addressed envelopes, magnets, irre...

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list. The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the i...

Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business. They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follo...

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results. Explore the importance of pe...

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how...

Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses. With a blend of insightful discussions and personal a...

In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels. Listeners learn why print, contrary to popular belief, remains a pow...

Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you not...

In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within. Newly promoted Gabi takes on...

Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources. Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a...

The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player. The episode sheds light on the resilience and strategic evolution of the team as they strive...

In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistori...