Jurassic Marketing’s Tricera-talks

This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers. Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate. Listen for tips to audit your pipeline, exten...

This episode explains why measuring ROI for direct mail is harder than digital ads: delayed responses, channel bleed, and incomplete attribution. Justin walks through practical tracking options (phone numbers, QR codes, landing pages, offer codes), how offline influences online conversions, and why direct mail is a long-term play that builds trust and familiarity. Listen for tactical tips on setti...

Marketing, entrepreneurship, and all things small business. This episode explores how over-polishing your brand can make you look corporate, inauthentic, or out of touch. The hosts trace the evolution from expensive production values to today’s preference for conversational, human-to-human marketing and offer practical tips: be conversational, show real faces, avoid over-editing, share stories and...

Justin Miller explains how businesses can borrow tactics from theme parks—like Disney and cruise lines—to create memorable customer experiences that encourage spending and word-of-mouth. He shares practical ideas such as handwritten thank-you notes, unexpected upgrades, playful packaging, and memorable onboarding moments. The episode highlights focusing on how people feel, designing entertaining t...

In this episode, Justin Miller discusses the hidden costs of low-paying, difficult customers and why they often become the most expensive to serve. He and his co-hosts share experiences from real businesses—real estate, weddings, direct mail and marketing agencies—about how price-shopping clients create stress, take up disproportionate time, and hurt team morale. The hosts outline practical strate...

In this milestone episode, Justin celebrates Episode 100 with a Dino Bucks giveaway and dives into why marketing often fails before it even starts: it doesn’t grab attention. From overflowing notifications and short attention spans to the power of headlines, visuals, and authenticity, the hosts explain how getting noticed by the right people is the first step to success. They discuss practical fix...

In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works. The hosts offer practical advice: simplify messaging and forms, speed responses, improve...

Justin Miller interviews Doberman Dan about his 30+ years in direct response marketing, explaining why direct mail often outperforms email and how offline tactics can drive higher response and profit. Dan shares real examples like newspaper tests, a high‑impact gym‑bag mailing, and coordinated campaigns that boosted continuity revenue. The episode also covers the decline of email deliverability, h...

Justin Miller and Kevin Walker talk with Josh Hodges of Kruger & Hodges about using daily local videos to build community trust and grow a law practice. They cover starting simply with a phone, scaling production, tying social content to offline media like billboards, recruiting benefits, and why authenticity and consistency matter more than immediate ROI.

Justin Miller chats with EOS implementer Kristen Berry about how EOS brings clarity, accountability, and predictable growth to small businesses. They cover vision, traction, healthy teams, meeting rhythms, rocks (90-day priorities), and building an accountability chart. Kristen shares practical timelines for seeing results, common pitfalls, and how an outside facilitator helps teams implement EOS...

In this episode Justin Miller interviews personal injury attorney Zack Port about running and marketing a modern PI firm. Zack explains why his practice focuses on referral relationships (doctors, chiropractors, past clients, other attorneys) rather than billboards and heavy ad spending, and how direct mail and newsletters help nurture those connections. They also discuss building trust without fa...

Justin Miller closes a workshop on direct mail strategy, outlining the "Jurassic Mail Trifecta": newsletters to build trust, referral letters to grow networks, and sales "raptors" that chase customers when the foundation is in place. He explains how AI is making content cheaper and more common, which raises the value of real relationships and trust—something physical mail can deliver better than d...

In this clip from a direct mail boot camp, Justin Miller explains why direct mail remains effective in 2026: it’s tactile, builds trust, cuts through digital clutter, and gives marketers control over message, audience, and timing. He also outlines common pitfalls — one‑and‑done thinking, lack of systems and follow‑up, and unrealistic expectations — and recommends a slow, consistent approach that c...

In this episode Colin Campbell of Books That Lead explains how consultants and service-based businesses use niche nonfiction books as strategic marketing assets. He shares examples—from a wedding DJ to a thyroid specialist—and outlines how specificity, case studies, and a clear transformation model let a book establish authority, attract better clients, and avoid competing on price. Colin also cov...

Justin Miller interviews Nathan Tyler, founder of Blinkmetrics, about replacing manual spreadsheets with live, integrated dashboards that pull data from CRMs, ad platforms, and finance tools. They cover who benefits (often operations leaders in 10–100 person companies), the 30-day onboarding process, DIY vs hiring experts, and how AI can help with focused analysis rather than silver‑bullet solutio...

Justin Miller interviews Jeremiah Moody of QC Kinetics about regenerative treatments (PRP, A2M, stem cells) as alternatives to surgery and pain meds, and how the clinic balances patient care with running a cash-pay business. The episode covers marketing channels (radio, streaming, SEM), scripted patient journeys and sales choreography, free consults, expectation-setting for long-term recovery, and...

Ron Sheetz of RJ Media Magic joins Justin Miller to show how business owners — especially in professional services — can use storytelling and powerful testimonials to build trust, capture leads, and increase conversions. Learn the Transfer of Trust triangle, a step-by-step testimonial structure, tips for repurposing video across media, and simple lead-capture strategies. Bonus: Ron’s free book on...

Host Justin Miller welcomes Amber Miller of Smart to Finish to discuss how growing businesses can scale without hiring full-time staff using fractional marketing and operations support. They cover the difference between task-based outsourcing and true fractional partnership, how to spot the "false productivity" trap, when to automate versus do-it-yourself, and how to justify the cost of outside he...

Justin Miller breaks down how small business owners should buy marketing services: set clear goals first, align a budget to those goals, and understand exactly what you're paying for (strategy, execution, creative, media, or management). Learn the common red flags—guaranteed ROI, no clear process, no tracking—and why you must demand 60–90 day success criteria. The episode explains one-time vs ongo...

Justin Miller explains why showing up matters: how attending, exhibiting, sponsoring, and masterminds build trust faster than online alone. The episode covers practical event tactics, multi‑channel follow‑up (print, email, text), giveaways, and why consistent, thoughtful follow‑up — not just presence — turns introductions into paying clients.

Justin Miller interviews Dr. Emily Letran—a dentist, author, investor and high-performance coach—about authority marketing and how business owners can intentionally build credibility. They discuss Emily’s journey from publishing and speaking to investing in a film project, meeting global leaders, and leveraging media to grow a brand. The episode offers practical advice on choosing the right media...

On this episode Justin Miller interviews Melanie Rembrandt, an award-winning copywriter, publicist, and ghostwriter who helps entrepreneurs, CEOs, and medical professionals use books and PR to build credibility, awareness, and sales. Melanie explains how a well-crafted book can be written quickly, serves as a powerful marketing asset, and why personal stories—and smart PR (not AI-only shortcuts)—a...

Justin Miller breaks down the two sides of lead work — lead generation and lead conversion — and why businesses often neglect conversion while chasing volume. He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic fol...

Justin and Kevin and Kevin discuss optimism and uncertainty indexes going into 2026. Listen to find out more about where small businesses owners fall as we go into a new year.

It's a new era in 2026 as Justin Miller and Kevin Walker discuss how business owners need to take the time to think and plan clearly to go into 2026 with momentum.