Jump Podcasts

Andrew Masanto is a founder with 3 successful exits under his belt including two cryptocurrency unicorns, Hedera Hashgraph and Reserve. He is currently the Co-Founder of Nillion a new internet infrastructure for the private storage, computation, and decentralization of data. Andrew shares his story of what drove him from humble beginnings to what constitutes a successful founder, a world-class mar...

Afraid you're doing something wrong in your ad campaigns that is sabotaging performance? Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. At Jump, we have audited literally hundreds if not thousands of ad campaigns over the last 7 years. In this episode, Tom breaks down the most common problems that we find in client's ad accounts from too many ads per ad...

Looking for a more systematic way to test videos on social platforms? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave explains why these custom metrics called hook and hold rates are more important than anything else you are tracking. In this episode Dave breaks down the formulas to use and the strategy you need to scale your video creative on social media. If you ar...

Can you really be sure which of your digital marketing efforts are responsible for conversions? Which channels and placements deserve those marketing dollars and which are just claiming credit? Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands for the last 12+ years. In this episode Tom unpacks incrementality. Incre...

Do you have a uniform naming convention across all of your marketing channels? 98% of clients that we onboard don't. It blinds you from insights, hinders your scaling efforts and wastes valuable time and ad dollars. Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands and he manages 100+ billion lines of data a yea...

Has your audience and performance tracking suffered with the changes of iOS 14? Have you lost sight of your digital marketing metric north star? Today we sit with Tom Murray, Director of Data and Analytics at Jump 450. Tom started in marketing even before there were pixels available to show which ads and campaigns were driving performance. So many things have changed since then and yet Tom has sta...

YouTube seemed like a great place to advertise until you spent all your money in the blink of an eye, right? Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric pulls from his 10+ years experience to explain the ins and outs of running a successful YouTube campaign. In this episode Eric details not only how to find the creative concepts that will connect with your audience but als...

In the first installment of "5 Minute Founders" a new series by Jump 450, we sit with Nick Defelice, the CEO of DNA Games. Nick shares how he grew his mobile gaming business to 30M+ acquired users globally as well as the massive impact that machine learning models have had on his growth. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the grow...

Are you ever suspicious that Meta is over reporting backend conversions? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry. In this episode Dave sheds light on the truth about Attribution Windows OR Meta Conversion Windows. How to use them to optimize and jusdge performance AN...

Are you running ads on Meta without the proper testing guidelines in place to scale? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry. In this episode Dave details the specific testing guidelines that Jump 450 uses to scale our clients 5-8x in the first 6 months on average. I...

Do you have a sustainable foundation in place that will even support algorithmic scale within your Meta campaign structures? Most people don't. Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry. In this episode Dave details how to set up a healthy and sustainable foundatio...

Your ad has a high click-through rate BUT your conversions are still non existent. You NEED these strategies to optimize your landing page. Today we sit with Chris Ayaz, Senior Creative Director at Jump 450. Chris shares his 10+ years experience in testing and optimizing landing page strategies of all kinds. In this episode Chris breaks down the most common mistakes that companies make in their la...

You probably don't even realize that creative testing is the thing that is holding your marketing efforts back on Facebook and other social platforms. Today we sit with Monique Charles, Creative Director at Jump 450. Monique shares her deep expertise in high velocity creative testing and how to use it to strategically explode your paid marketing efforts on Facebook and across social platforms....

Want to get the most out of your Google Paid Search Campaigns? Today we sit with repeat mentor, Zach Larimer, Director of Media Strategy at Jump 450. Zach has used his deep expertise to unlock hidden insights within google that will help you optimize campaigns in lucrative and meaningful ways. In this episode Zach explains how he has reduced inflated CPC's by 50% in some cases as well as many...

Do you feel like Performance Max is a black box? Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric has pioneered a strategy to launch into Performance Max and gather valuable data and insights using little known scripts to unlock creative testing and massive scale. In this episode Eric breaks down the common pain points of using the Performance Max, best practices and crucial ti...

Why aren't your ads converting on paid social? Today we sit with Gemma Schaefer, Creative Director at Jump 450. Gemma is uniquely positioned to speak about this creative wall that many brands hit when marketing on social media. By day Gemma provides strategic leadership in creative performance at Jump, while she is also a founder herself, building the women's swim ware brand, "America...

Are you interested in leveraging artificial intelligence to tailor your marketing efforts? Today we sit with Zach Larimer, the Director of Media Strategy at Jump 450. Zach started his career doing marketing for non-profits and he now leads the team at Jump in driving paid revenue goals for clients through developing new and exciting ways to test paid channels. In this episode we discuss the differ...

Curious about how you can find and recruit top-tier marketing talent in 2024? Today we sit with Stephanie Leskenin, the Managing Director of Talent Management at Jump 450. Stephanie is a prolific recruiter who has found and placed significant high-caliber marketing talent, drawing from her industry knowledge and talent acquisition strategies refined over 12 years in the field. She has spearheaded...