Jump Podcasts

Attn: Creative Marketing Agencies and the brands that work with them. Are you unsure of what is most effective or appropriate to share in a creative quarterly benchmark report? How can you look at the passed quarter's data and distill the insights to create a killer creative forecast and set new KPI's with stakeholders? Today, Renee Scavone the Senior Creative Strategist at Jump 450 is going to sh...

Conversion Rate Optimization strategies commonly fall through the cracks and brands tend to leave lots of money sitting on the table unknowingly. Is this you? Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through some key areas any business can adjust on their landing page that will make a big impact on their CRO. If you are a company that is interested in hyper-scaling...

Conversion Rate Optimization is crucial o the success of many brands AND it directly effects the bottom line. A lot of the optimizations or best practices are simple to implement IF you know what they are. Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adju...

Are you inexperieiced in Conversion Rate Optimization? We've got you. Not only does CRO directly effect the bottom line but it also allows you to get more value out of your website traffic without increasing marketing spend and in turn helps you to acquire customers more efficiently. Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes tha...

Today on "5 Minute Founders" we sit with Brett Allcorn, the Founder of Pineapple Products. https://pineapple.co/ Brett has put in his 10,000 hours in discovering winning products, copywriting and asking for business advice. Today he shares expertise in all areas including what he believes constitues a great copywriter as well as the difference between good click bait and bad clickbait. Hosted by M...

Today on "5 Minute Founders" we sit with David Wachs, the Founder of Handwrytten. https://www.handwrytten.com/ David shares about cutting through the noise and gaining customer loyalty through sending handwritten notes at scale as well as the robots that Handwrytten has developed to do this. He also talks about the advice he recieied from Conan O'Brien and how he has applied it in his own career....

You are a brand that's focused on ROAS, but what about profitability? Tom Murray, Managing Director Of Data And Analytics at Jump 450 explains the common problem that we see with brands who are singularly focused on ROAS as well as the metric you should be looking at instead. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 a...

Do you know the #1 way to optimize your conversion rate? It often gets overlooked and it can be very simple to fix. Page speed is the biggest lever that you can pull to improve conversions. In fact according to thinkwithgoogle/marketingstrategies, by decreasing page speed by .1 second on mobile devices you can increase conversions by 8.4%. Today, Dave Armstrong, The Director Of Paid Marketing at J...

Of course, we would all like our LTV or lifetime value to be just one number because that would simplify our goals but in fact, not all customers are created equal in terms of the value that they bring to your brand. Tom Murray, the Managing Director of Data and Analytics at Jump 450 walks us through the way a single number LTV focus can hurt you and what metrics you should be looking at instead....

Where does the marketing data come from? Who owns it? What is the process to get clean data that provides full insights? Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down the complete process of how to properly extract data, clean it, structure it, store it, and finally visualize it on dashboards and sl...

What is a digital marketing strategy and why is it important for it to adapt to different stages of the marketing funnel? Caroline Mercurio, the Agency Group Director at Jump 450 returns to breakdown the basics of the marketing funnel AND more importantly how (and how often) you should tailor your marketing efforts to those stages. If you are a company that is interested in hyper-scaling through d...

Today on "5 Minute Founders" we sit with Domenic Iacovone, serial entrepreneur and Founder of Relive Health, Raw Nutrition, Revive MD, Vaughn's Treats, and CBum. Today he shares the strategies and tactics he has used to start, grow and manage multiple businesses. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks...

Tired of wasting time looking at lackluster marketing reports? Or maybe you create the marketing dashboards yourself, only to find that no one really looks at them. Sharpen your skills (or the skills of your team) with these proven best practices. Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down his to...

How do you approach audience segmentation and targeting in digital marketing campaigns? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave breaks down the different options of targeting and segmentation available on Facebook but more importantly, the way that savvy marketers are using ad creative to target their audiences. If you are a company that is interested in hype...

Tired of battling over gritty and scrappy-looking user-generated content in your ad creative? Polish your UGC from head-to-tail with these best practices. Today we sit with Calvin Swaim, Director of Motion Graphics at Jump 450. Calvin breaks down everything you need to polish your user-generated content, from what settings to adjust on your smartphone device to DIY lighting instructions for the un...

Why does creative reporting have to be so hard? Ad platforms are riddled with obstacles, often forcing team members to dig deep for assets or only allowing you to see the necessary data alongside an ad name rather than ad creative. Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom breaks down the immense benefits of leveraging the third-party tool Motion App to...

Facebook recently announced a new integration with Google Analytics (GA4). But while adapting usage may be the easiest path for a lot of brands, will it actually help with more effective attribution? Today we sit with Tom Murray, Managing Director of Data nad Analytics at Jump 450. Tom uncovers the issues that marketers will have with the integration and provides recommendations for what to do ins...

Curious to try the Conversational Experience In Google Ads? Google describes the new chat-based feature as combining your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily but what does it really do well? Where does it struggle? Today we sit with Zach Larimer, Director of Media Strategy at Jump 450. Zach bre...

Today on "5 Minute Founders" we sit with Kevin Chiu, the Co-Founder of the #1 platform for Customer-Led Growth, Catalyst. Kevin went viral on LinkedIn, growing 50K+ followers by writing long-form posts as a way to generate B2B leads for his company. Today he shares the actionable strategies that he used to do it. Hosted by Matt LeBlanc and produced by Jump 450, "5 Minute Founders&qu...

Do you feel lost in the direction of your digital marketing efforts? Is your whole marketing team even working together? You focus on ROAS or CPC, implement tactics, and then watch your ad dollars disappear as you pray that the algorithm with favor your efforts. Today we sit with Caroline Mercurio, Agency Group Director at Jump 450. Caroline has spent her career growing digital marketing agencies,...

Today on "5 Minute Founders" we sit with Chris Masanto, the Founder of the category leader in pet supplements, PetLab.co . Chris shares his immense background in digital marketing and how lean testing on Meta helped find new winning products early on. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of h...

Do you have your digital marketing strategy buttoned up and still are not seeing the performance and scale that you need? You've scrutinized at the ad level and reworked your landing pages but have you looked at the mindset of your media buyer? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave has shared before about best practices and strategies to implement with attr...

Today on "5 Minute Founders" we sit with Nick Cegelski, the Co-Founder of the revenue media platform, "30 Minutes To President's Club," which also happens to be the #1 sales podcast in the world. Nick shares the mission behind sharing actionable sales advice as welll as how they created a fan base for their podcast from the day it launched. Hosted by Matt LeBlanc, "5 M...

Today on "5 Minute Founders" we sit with Adam Wellington, the founder of "Neon Flux," the one-stop-shop brand accelerator. Adam's company partners with brands to boost scalability and streamline operations to a liquidity event. Today he shares, which levers make the biggest impact and what types of brands make the best partners. Hosted by Matt LeBlanc, "5 Minute Founde...

Today on "5 Minute Founders" we sit with Brett Ender, the founder of "The Meat Mafia Podcast" and "Noble Origins" to discuss the power of podcasting, the carnivore diet, and how he leverages micro-influencers to expand his customer base. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stori...