Jeremy on Marketing Podcast

Why Every PT Clinic Needs a CRM in 2026 If you own a physical therapy clinic and you are still running your business from your inbox, spreadsheets, and sticky notes, you are leaking money and you probably have no idea where it is going. Most clinic owners think the problem is marketing, ads, location, or not having enough leads. In reality most clinics already have plenty of leads. The real issue...

How to Turn Dry Needling Google Ads Leads Into High-Value Patients Dry needling leads are some of the hardest leads for clinics to convert if you treat them like every other Google Ads lead. But when you understand how these people think and what they actually want they become one of the highest ROI ad groups you can run. Over the last month Jeremy has helped multiple clinic owners completely shif...

Are You Building a Business or Just Treating Inside One? Most clinic owners don't fail. They just wake up five years later realizing they built a job they can't escape from. In this solo episode, Jeremy breaks down the uncomfortable truth behind why so many owners feel capped and exhausted and why the real issue isn't marketing or insurance or staffing but misalignment between the life they want a...

How To Use KPIs And Simple Math To Plan Your Quarter Most clinic owners set big top line goals but never back them with real numbers. Jeremy explains how to use eight simple KPIs to reverse engineer your quarter and make your revenue predictable instead of random. This is one of his most important solo episodes because it finally shows how to plan like a real business and not guess your way throug...

How to Plan a Q1 Content Strategy That Actually Supports Your 2026 Goals If your goals for 2026 are bigger than what you did in 2025, but your plan is to do your marketing the exact same way… you're setting yourself up for a harder year than it needs to be. In this solo episode, Jeremy breaks down how to plan your Q1 content so it actually matches your growth goals: not just one "New Year" email a...

How Elevation Athletics Runs Without Its Owner (and What That Means for Your Clinic) What would it look like if your clinic could run and grow without you in the day-to-day ? In this episode, Jeremy sits down with Dr. Ryan Perez , owner of Elevation Athletics in Fort Worth, TX, to break down exactly how he: Got himself out of patient care, Built a team that can run the clinic with minimal oversigh...

Why I Hate Black Friday (and What to Do Instead) Black Friday is supposed to be a marketer's dream. But sitting down on the Sunday after Thanksgiving with 133 unread emails in his inbox, Jeremy realized (again) that for most clinics, Black Friday week is the worst time to be screaming into people's inboxes . In this episode, he breaks down why traditional Black Friday plays are broken—and why a si...

The SEO Foundation Most Clinics Get Wrong: Site Structure 📍 Get Your Free Local SEO & Website Audit  |  🧩 Book a Patch Demo Every clinic owner wants more new patients from Google. Most think the answer is "more blogs" or "better keywords." But if your site structure is wrong, Google literally can't understand who you help, what you treat, or where you treat—and no amount of content will fix it....

Don't Wait for January: Build Your 2026 Engine Now 🧩 Book a Patch Demo Most clinic owners talk about "hitting it hard" in January. New year, new marketing plan, new patients… right? But if you wait until January 1st to start your ads, SEO, and systems, your Q1 2026 will be slower than you think. In this episode, Jeremy explains why November and December are the real starting line if you want 2026...

Answer the Damn Phone: Turn Google Ads Into Booked Evals 📞 Master Phone Closing — Full Course  |  🧩 Book a Patch Demo Most clinic owners try to scale by throwing more money at Google Ads. But if you miss calls or freeze when someone asks, "Do you take my insurance?", you're just scaling wasted spend. In this episode, Jeremy lays out the real lever: speed-to-lead + phone skills + a simple eval of...

Selling Ripple: Lessons from a 7-Figure Clinic Exit 📍 Read Jeremy's Full Reflection on Selling Ripple One year after selling his clinic, Ripple, Jeremy Dupont opens up about what it really takes to build a sellable business, survive the M&A process, and why hitting $1 million in revenue is the entry fee for serious buyers. Whether you plan to sell or not, the path to a valuable business is the sa...

The Rule of 100: The Unsexy Math That Fills Your Schedule 📍 Get Your Free Local SEO Audit Most clinic owners say they need more new patients. Few actually do the one thing that guarantees it. In this episode, Jeremy breaks down the Rule of 100 —the simple, gritty, and wildly effective formula that filled his staff PT schedules and helped him sell his clinic in just three years. 📌 Episode Topics...

Go to Your Balcony: The Leadership Cheat Code That'll Save Your Business 📍 Get Your Free Local SEO Audit We're not talking about funnels, ads, or SEO today. Jeremy's diving into one of the most important habits any business owner can build—how to "go to your balcony." This mental framework has saved him from losing employees, making ego-based decisions, and wrecking relationships in five-minute e...

AI-Ready SEO for Clinics: 3 Steps to Show Up in ChatGPT, Google AI & Beyond 📍 Get Your Free Local SEO Audit AI is already eating traditional SEO's lunch. If your clinic isn't optimized for AI crawlers and answer boxes, you're invisible where patients are actually searching. In this episode, Jeremy breaks down the 3 things every clinic must do to rank in ChatGPT, Google's AI Overviews, Perplexity,...

Open Enrollment Mastery: How Clinics Are Stacking $100k Months 📞 Book a Free Strategy Call Here Most clinics limp through open enrollment with a couple of emails and a half-hearted post. The smart ones? They're locking in $100,000 months using a repeatable playbook. In this episode, we break down the SCALE Framework —the exact system Patch uses to run six-figure enrollment campaigns across cash-b...

PT Biz Live Debrief: 3 Lessons to Build a Wealthy, Stress-Light Clinic 📞 Book a Free Strategy Call Here Fresh off a week at the PT Biz Live event in Dallas, Jeremy shares a candid brain dump of what's working right now for cash-based clinics. After talking with 150+ owners, sitting in on keynotes, and running live website/SEO audits at the Patch booth, three clear themes emerged: how to think abo...

🎙️ Episode – Office Hours: Solving Real Clinic Owner Challenges 📞 Book a Free Strategy Call Here Running a cash-based clinic comes with unique challenges—whether it's phone systems, dealing with insurance-minded leads, or creating custom care packages. In this Office Hours episode, Jeremy Dupont answers three real questions from clinic owners inside the Patch community. These are the same struggl...

🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics 📞 Book a Free Google Ads Strategy Call Here Most clinic owners give up on Google Ads after a month, thinking they don't work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking . In this episode, Jeremy Dupont br...

🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic 📞 Book a Free Google Ads Strategy Call Here Have you ever thought, "Google Ads just don't work for clinics like mine"? You're not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here's the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city...

🎙️ Episode – Should You Use Google Ads AI? « Book a Free Google Ads Strategy Call Here » On the surface, Google's AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you're a clinic owner with a small ad budget , this shortcut can burn through your money without bringing in a single patient. In this episode, Jer...

🎙️ Episode – How to Set Up Google Ads for Your Clinic « Book a Free Google Ads Audit Here » Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don't ask ChatGPT—they still Google it . In this episode, Jeremy Dupont shares exactly how Goog...

🎙️ Episode – 6 Steps to Optimize Your Google Business Profile « Get a Free SEO Audit Here » Most PT clinics *have* a Google Business Profile—but very few have one that actually works. In this episode, Jeremy Dupont walks through the six steps to properly set up and optimize your profile so patients can find you, trust you, and book with you. If you've ever wondered why your clinic doesn't show up...

🎙️ Episode – How to Get Your Clinic Chosen by AI Search « Get a Free SEO Audit Here » AI is already changing how patients find physical therapy clinics—and it's moving fast. In this episode, Jeremy Dupont explains why Google Maps, ChatGPT, Google Gemini, and AI-driven search will soon decide which clinics get recommended…and which get ignored. Jeremy breaks down exactly how to make sure your clini...

🎙️ Episode – 100 Newsletters in a Row: 10 Lessons That Changed My Business « Join the Free Newsletter Here » This episode marks a huge milestone—Jeremy Dupont has officially written and sent 100 newsletters in 100 weeks . Twice a week. Every week. No breaks. In this solo episode, Jeremy breaks down the 10 biggest lessons he's learned from writing weekly emails that have helped him grow not one, bu...

🎙️ Office Hours Ep. 5 – Instagram Reels on Google, Local SEO Hacks, and Alt Text Tactics « Grab a Free Marketing Audit HERE! » Welcome back to Office Hours —where Jeremy Dupont answers the most practical, timely questions from clinic owners who want to grow and market their cash-based practice. This episode unpacks one of the biggest changes in local SEO in years: Instagram content is now showing...