Jane Hamill | Podcast

How do you know if a startup apparel brand will succeed or not? You could ask Mindy Martell because she's help launch thousands of small apparel brands. My guest today is Mindy Martell and she's the owner of an apparel factory in Minnesota and is the founder of The Apparel Academy,  dedicated to educating people on starting their clothing line. She has a ton of experience working in overseas facto...

When was the last time you really studied where your traffic is coming from?  This week I have an assignment for you. Check your analytics and see what's poppin'. One of our members just did it and is noticing steady traffic coming from Pinterest to her Shopify site with ZERO effort on her part.  She's working her arse off on Instagram to get traffic - and it does work. But the Pinterest traffic i...

Today's episode covers 3 elements of any offer or promotion. We answer these questions I received from our members - What can I do to persuade someone to buy TODAY and not put it off? - How long should I run a promotion or sale for my online shop? site? 5 days? 3 days? I see some people running Giveaways for an entire month. Is that a good idea? - Is it better to do 20% off site-wide or only on a...

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Everything in business starts with understanding your perfect customer. Yawn. I know...how many times have you heard this? And it's hella frustrating as a business owner because as soon as you think you figured it out - oh that's right, it's HER I'm going after - it changes.  And you have to start over understanding a NEW ideal customer. I swear my team and I do a new Buyer Persona exercise every...

You didn't go into this thinking it would be easy. But does it have to be THIS HARD?  This episode gives you a simple exercise to manage your thoughts and thus your stress. It's been very, very useful for our members and I think it will help you too. www.janehamill.com/thoughts To get an invitation to List Builders, go here:  www.janehamill.com/listbuilders      

www.janehamill.com/litaf . If you've ever toyed with the idea of re-inventing yourself, this episode is for you. Imagine this...9 months ago you're working full-time in San Francisco making great money albeit working 80 hour weeks for a large company.  Then you decide to go part-time to devote more energy to your side hustle, making kick-ass capes for the cool kids to wear to festivals.  As soon a...

Notes and Links: www.janehamill.com/10lessons/ I got this Q in my DM the other day and decided to answer it for all of you.  "Hi Jane! I was given your name from a close friend of a close friend! I am a new online boutique with no marketing experience. I wanted to reach out and get your advice on what you would recommend! I have done a few in-person shopping events but not getting much traffic to...

https://janehamill.com/jackiedye In this video/podcast episode, Jackie walks us through what she did to get $1791 in EXTRA sales in 14 days  - without spending any money on ads. She tells us... what topics she covered in her videos why she never watches her own videos what to do if you're afraid to look dumb how to "batch" video creation what format of videos to use (talking head, time-lapse, proc...

It's been a crazy week. I've been making some really big decisions for my business. We're all  trying to pivot and grow our businesses in the direction we want them to go rather than doing the things that they think they're supposed to do. That's why I've been so excited about this new coaching group List Builders. The other day in the group, we had our monthly "Mindset Session". I want to set you...

Today's episode is a departure from our usual marketing & sales topics. We're diving into a topic I spent 14 years obsessing over when I owned my clothing line and boutique - apparel manufacturing. My guest is apparel product development and manufacturing expert. Lana Hogue. I've known Lana for years and I trust her advice completely about all things manufacturing. She's the real thing. Lana has w...

Are you making videos for you business? I hope so. Not gonna lie...I hate making videos. But I do it for a few reasons. The main reason... I like YOU, my clients and listeners, and I like interacting with you. And I know video works. It increases the KLT factor (know, like, trust) that leads to increased sales. But actually making the videos and being on camera? Not so much. In this episode I shar...

Today's episode is Part 2 in a series of episodes about list building and audience building for your online store. If you haven't listened to Part 1 , I would do that first. What is a Lead Magnet? It's premium content that you give in exchange for your customer's email address. What we cover in Part 2... How does a Lead Magnet really work? How do I set it up? How to I deliver the cheatsheet or PDF...

This week, there was an lot of confusion in the List Builders membership about Lead Magnets. This episode will help you understand the role Lead Magnets play in building your online business.  BTW...this is Part ONE in a series of episodes about email marketing and List Building.  In this episode, I'm teaching you 4 things. Grab a pen… What is a Lead Magnet? Can I just offer a coupon code to colle...

Do you ever feel scared to do something even though you know it's not logical?  That was me this week. I launched a new membership program, List Builders.  And it was scary. For 2 main reasons. Enjoy! Jane

I looooooooove email marketing.  It's easy, it's fun, and it makes money. For me and my clients - it's the BEST use of our marketing time and money.  That's why I launching a brand-new list building group program, called List Builders.  www.janehamill.com/listbuilders Today I share my best email subject lines and exactly what the open rates were. Many  of them were split tested against a second ve...

If you have an email or text list and you're not using it "right", it's useless. So many entrepreneurs work hard to build a list and then we falter... we don't talk to the people on our list or keep in touch we worry about the perfect images to include we don't know what to say we're worried we'll run out of topics we get anxious about saying the wrong thing and offending people or getting unsubsc...

Instagram is NOT a marketing strategy. It's only one piece of a strategy. And yet, so many entrepreneurs obsess over it and it frustrates me. I have a question for you and please be honest. How much time do you spend on Instagram? And what's the ROI of your time spent? Are you making money with Instagram?  Is the effort you put in resulting in sales in a significant way -- or any way at all? This...

I'm changing things up a bit. Today's podcast is rapid fire Q & A day. I just had the most fantastic experience with the students from my Build a Following Before You Have a Product Ready to Sell and I want you to hear just a few of the great questions I got. www.janehamill.com/rapidfire www.janehamill.com/following  

What's the difference between a good week and a bad week?  A week feels productive. You're energized and excited. A bad week feels draining, exhausting, and you feel like you worked a lot but got nothing done. In this episode, I talk with one the the Coaches in my membership program, Stephanie Waslyk. Stephanie runs the Monday morning "Next 3 Steps" accountability groups for us. She's an expert at...

It's been such an emotional week. Our hearts are broken.  In this week's episode, I'm listening. And that's all. Jane https://janehamill.com/

I was feeling "behind" for 3 straight days this week. Which caused me to NOT make much progress. It really sucked and I felt a low level of anxiety and deep frustration that I couldn;t quite pinpoint. Then I realized 2 things... 1) I had set a 30 day goal and was working towards it when I UPPED the goal in the middle of working on it. I changed the rules on myself. 2) I forgot the golden rule of p...

Right now is a time to think so much bigger than you have before.  In this episode, we discuss... what kills most startups even though it is SO avoidable new thinking + new action = new results perfect is good but DONE is better new ways of doing business "Our situation is new and we need to ACT anew..." risk tolerance your business is NOT just what you sell times of great struggle are times of gr...

Today's guest is my mentor and business coach Cathy Wagner from RETAILMavens. Cathy has over 30 years experience both as an owner and consultant. She is a wiz with financials and has the super power of coming up with crazy creative ways to market and create additional income streams.  Today she shares how to come up with creative marketing messages during these unprecedented times. Check it out he...

Overwhelmed with all the different ways you could market your business? I feel ya. We're all distracted right now and our productivity is way down.  And the truth is that there are really only a few things you need to  do consistently to get real results. Let's keep it simple and focus on the THREE things that matter most with your marketing.  Do these three and you'll be fine.  Show Notes: www.ja...