Jane Hamill | Podcast

Imposter Syndrome is real and affects even the most high achieving individuals.  Do you have a little voice in your head that says... You don't know what you're talking about You don't have a degree in fashion design You don't know what you're doing There are other people who are way more qualified than this... Listen to the episode to learn how to combat imposter syndrome thoughts. The better you...

Attending your first fabric show doesn't need to be overwhelming. This episode gives you some industry insider secrets to getting the most out of a wholesale fabric show. You'll learn what to do before, duuring, and after the show to get the most out of it. As a startup clothing designer, I had so many questions: How will I find fabrics in small quantities that I can actually afford?  How can I ge...

You know who you are. If you create and sell products, you probably buy too much fabric, leather, feathers, pop-poms, suede trim, gemstones, buttons, crystals, and vintage buttons you found at that amazing flea market that you couldn't pass up and you just KNOW you'll use "someday".  In this episode, I give you 3 things you can do about this nasty - and expensive – habit. More show notes available...

How Many Styles Should I Have On My Clothing Line? I get this question a lot. While there's no perfect answer, this episode will give you a few guidelines. First...There's a difference between the number of styles  and the number of  pieces you have to show a customer (or a retail store buyer). You can have 5 styles, each in 3 colors, which will give you 15 pieces for a buyer to choose from. That'...

You can  find part 1 of this kickass interview at https://fashionbrainacademy.com/princess/ In this episode, Rebecca and Eva discuss: the differences between manufacturing in Hong Kong, the U.S., and Pakistan how they kept the business running while managing 7 kids between them -- under the age of 15 how they pared down their marketing to the absolute bare minimum and STILL grew their sales in 202...

For this week's episode, I have two BADASS entrepreneurs on the show. Rebecca Melsky and Eva St. Clair are the co-founders of Princess Awesome and Boy Wonder, an online clothing store. They carry high-quality clothing that smashes gender stereotypes. Rebecca and Eva are designing their line and they're managing their production. They also have 7 kids between them that have not been in school in a...

Let's talk money! Today I'll cover the 8 ways I see my students and clients funding their product-based businesses. Next, I tell you how I found the money to start my clothing line and boutique, and finally what I consider the BEST way fund your business in 2021. I explain in detail exactly what I would do what I would to NOW if I were you, starting over again from scratch.   

So you want to start a clothing or accessories line. That's great! But why? There a lot of reasons to start a fashion business... You're tired of your job and  think it would be better working for yourself. You have a lot of creativity and you want to use it. You have a fantastic idea that you know everyone will love. You have a need for a product that's not available and you think others will wan...

Today jewelry designer Gwen Beloti is my special guest and we're going to talk about subscription boxes.  What we talk about today... How Gwen came up with the idea of doing jewelry subscription boxes The surveys she sends her customers and the surprising results What has better margins, the apparel or jewelry? The lead time to designing and planning her subscription boxes The results of her first...

Let's talk about the 6 different types of customers and why they matter to you. Now. I'm basing this on my own personal experience. If you know me, you know that I was 25 years old when I opened up a retail store in Chicago, I designed all of the clothing in the store. And when I opened that up, I had no idea what I was doing. I mean, no idea. I didn't know how to run a business. I opened up a bou...

This week's podcast is the second half of last week's episode, The 4 Elements of an Effective Marketing Strategy. If you haven't listened to that one yet, I suggest you listen to that one first.  You'll find it at janehamill.com/4elements , This week's topic is 5 Content Marketing Tips For Your Product-Based Business in 2021. Why do I love content marketing so much? Why am I teaching you this? Bec...

Before you dive into creating content for your business, let's think about Why you're even doing it. Content can be the most powerful piece in your marketing arsenal, if you know how to use it well. This episode covers 4 things to nail down before you get into action with your content so you're actually productive with your efforts - instead of just being busy. Show Notes and Links: https://janeha...

Don't shoot the messenger.  But the truth is that consumers care way less that we think they should if their apparel is sustainable.  In fact, on average they're only willing to pay 10% extra for sustainable fashion over normal fashion. It's "nice to have" but being eco-friendly isn't the reason they will buy from you.  Learn more... www.janehamill.com/sustainable  

Today we're talking about Kickstarter campaigns and why it's good to build your following with a special guest Joanne Jarett  and she'll give us her insight on Kickstarter campaigns. Joanne  is a former family physician, is on her 17th year of maternity leave and has now an entrepreneur. She started  Shelfie Shoppe , a line of loungewear that looks like streetwear. She also has a blog called  Cozy...

Let's talk about getting more free traffic to your site. And it's worth noting that not all website traffic is created equal.  There's traffic and then there's traffic that actual buys stuff. One could argue that organic traffic – free search traffic - is better than paid traffic via FB/IG ads. Higher quality traffic. Let me prove it to you. Recently, I was looking at the backend of Google Analyti...

It's the end (ish) of winter (depending where you live). The pandemic has been with us for a year. Each day is spectacularly similar to the last. Feeling a little unmotivated? This episode will give you an idea - a challenge, really - to get you back in the game and to make your business waaaaaayyyyyy better in the process.  Enjoy,  Jane www.janehamill.com/rut

Quick - name 3 things you can't live without. For me... 1) morning coffee 2) lipstick 3) pine scented candles (yes, all year long) But what about business? My team and I try sooooooo hard to work smarter, not harder - and good tools really do help us be more productive. Today I share the top 10 business tools I use every week for my online business. All the links are back on the blog. Links and Sh...

*There's a downloadable PDF with all the links, tips, and equipment mentioned at https://janehamill.com/ bettervideos / In this episode I share with you the tips I wish I knew before I started making videos for my business. I also share some of our members' best resources for editing videos on desktop & phone, where to find royalty free music, evergreen content vs. timely content, and more... We c...

I had a really interesting question in my new membership last week while working on our members 90-day Content Plan. "What if I do all this content marketing and nobody goes to my site?" We all ask ourselves similar questions ALL THE TIME. The little voices in our heads cast doubt on everything and make us overthink, worry, and lose focus. To have a successful business selling online - it doesn't...

Today's episode will help you take the content you're already posting for your business and make it work harder for you. I give you 5 specific examples of getting the most your existing content. Including some of our members who create content using... YouTube videos Podcast episodes IG posts and stories A speaking engagement or interview Your email list Facebook Live If you're spending the time a...

Last week, we covered the top 3 metrics to track for online sellers and anyone with an e-commerce business. If you missed it, go here. This week is specifically for coaches and consultants. I've even created a Monthly Metrics Tracker excel document that you can download for free and start using today.  Grab it here: www.janehamill.com/3coaching In this episode: my THREE most important metrics to t...

This week, I hosted an amazing training for e-commerce entrepreneurs with Susan Bradley from the Social Sales Girls. Susan explained the 3 most important metrics to track, what they really mean, and exactly where to find them.  So many online shop owners feel overwhelmed and confused by their Google Analytics (or Shopify analytics) but Susan breaks it down in a way that won't make your head hurt....

Show Notes: janehamill.com/twelvemonths I'm not a big fan of goal setting. I get too worried that I might fail and then I often just just fail in advance. This year, I'm doing something different. I'm planning to DOUBLE my business by only focusing on PROCESS goals and routines, not financial metrics. In today's podcast I'm going to share how I plan to double my business by focusing on THREE main...

Big plans for the new year? START HERE… Because really, if you ask yourself -- what will I do differently this year to achieve more success? What comes to mind? What will you do? I believe there are three things that need to happen to make real changes this year and achieve real business success.  Enjoy this episode and thanks for listening! Jane SHOW NOTES and LINKS www.janehamill.com/starthere

I have an awesome guest today, my own business coach – yup, the coach gets coached . Meet Dave Moreno. Dave has an incredible story and he doesn't hold back on the details. 4 years ago, Dave's total annual revenue was $9,000. The next year it was $12,000. This year, he'll clear over $1.1 million. Whaaaaa? And GET THIS. That's with $0 in ad spend!! WTF. Dave Moreno is a certified coach from The Lif...