Jane Hamill | Podcast

"I mean, I was ready to close it down" - Nicole Giordano from Startup Fashion tells us in today's episode. Have you felt like this before? When you're just tired of it all and need something to change   Today you'll learn about where to start when reinventing your business. You'll also hear about the importance of being the face of your brand, and what that really looks like.    Our best-selling c...

First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST.  LINK:  https://fashionbrainacademy.com/ costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding what...

(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else?  It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages.  Most of us worry that if we get narrow with our marketing...

There's a kick-a&& way to grow your email list AND get sales that's been working great for my clients.  I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell...

There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.  There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.  x...

Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...   1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's question...

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy  The power of evergreen marketing and the 4 ways you can...

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂  It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills you could develop...

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?  Let's break down what actually IS realistic for you. Because it's probably more than you think.  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.  Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes an...

Today's episode includes a little end-of-year challenge for you.  1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:  https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link) :  https://classroom.thesoci...

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us toda...

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what...

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season.  NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap .  Heck, many of you started planning Black Friday in August, for godssake.  You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Se...

If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales.  See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty    

What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill.  We discuss:  When you know which products have the best margins but aren't sure what to do with other products...

Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list.  It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too.  Get...

"Q4 is freaking me out. There's so much to do and I don't want work myself to death like I did last year at this time. Advice?" Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion.  We'll cover:  the 2 email flows to "fix" qu...

Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You've probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers.  ANd let's face it, your customers are seeing MAJOR deals...

In this episode we first do a rapid-fire Q&A answering listeners' business questions.  1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margi...

"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business. Fear of failure is part of owning a business, right? And It's not like we're spen...

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip. We cover: posting on social med...

What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more.  You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them.  This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based...

What if you spent 30 minutes planning your Holiday sales and emails?  As in...right now. Today.  Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly. Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com .  Show No...

"You're a Ferrari with a flat tire."  The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD.  Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot. This episode gives you the 3 main things that help me get more done and not feel stupid.  I hope it h...

We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off?  Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern com...