iwish

In this episode, David Valenzuela and Crystal Knapp discuss her journey of becoming an esthetician after completing nursing school! Crystal shares her experiences balancing work and family life, her retailing skills, and the significance of continuous education in the esthetics field. Crystal and David both emphasize the need for trust and effective communication with clients, as well as the chall...

In this episode, David Valenzuela and Maxine Drake discuss the current state of the aesthetics industry, focusing on the importance of investing in oneself and making strategic decisions regarding business investments. They explore the explosion of modalities in the industry, the dangers of shiny object syndrome, and the necessity of defining a long-term vision for success. The conversation emphas...

In this episode, David Valenzuela interviews Hannah Nelson, the founder of HN Skin Solutions. Hannah shares her journey from a career in property development to becoming an esthetician. She delves into her personal struggles with acne, the challenges of navigating medical interventions, and the significance of education in treating skin conditions. Hannah also discusses the recent changes in UK re...

In this conversation, David Valenzuela and Jill Jodar delve into the critical aspects of client experience in the aesthetics industry. They discuss the significance of setting the right tone from the outset, understanding client needs, and effectively educating clients without overwhelming them. Jill shares her strategies for transforming challenging situations into positive experiences and emphas...

In this conversation, David Valenzuela interviews Ageless Ashley, an experienced esthetician, about her journey in the aesthetics industry, the importance of education, and the evolving trends in skincare. Ashley shares her personal experiences with acne, her passion for helping others, and the significance of understanding business aspects in aesthetics. They discuss the importance of client expe...

In this conversation, David Valenzuela interviews Griselda Cordova, who shares her unique journey from law to aesthetics, driven by her personal struggles with acne. Griselda discusses the emotional and psychological impacts of acne, the importance of education in treatment options, and the role of genetics and diet in managing skin health. She emphasizes a holistic approach to skincare and offers...

Welcome! In this episode of the iWish podcast, David Valenzuela and Maria Ramos discuss the evolving landscape of the aesthetics industry, focusing on mental health, community support, and the importance of retail in building a successful business. They explore the impact of social media and websites on client engagement, the significance of pricing strategies, and the necessity of effective marke...

Join us as Lynne, an esthetician with over a decade of experience, shares her journey in the aesthetics industry. She started with a fascination for cosmetics in her preteen years and worked in the cosmetic department of a department store. Eventually, she became a massage therapist and then went on to esthetician school. In 2014, she opened her own studio. Lynne emphasizes the importance of custo...

Taken straight from the main stage presentation at Esthetician Summit in Plano Texas - Founder of WISH Skin Health, David Valenzuela reviews how to treat the #1 skin condition in the US and why the traditional medical system gets it wrong! We discuss common drugs used to treat acne and the side effects that often accompany treatment. Learn how Estheticians can treat acne effectively in their treat...

Jill Jodar, LE shares her journey in the esthetics industry, from studying communicative disorders to becoming an esthetician. She discusses her experiences in beauty school and the importance of ongoing education. Jill talks about working in various salons and spas before eventually opening her own skincare studio. She specializes in treating adult acne and emphasizes the importance of understand...

Pam Pannacci, an esthetician and former flight attendant, shares her journey in the esthetics industry. She discovered her interest in esthetics after struggling with acne and receiving a facial that helped her skin. She attended esthetic school in New York City and later moved to California. Pam initially worked as a flight attendant while building her esthetics business. She focused on a niche,...

Coach Brittany Hagemann, LE shares her journey in the esthetics industry. She discusses how her interest in esthetics began with her own struggle with acne and her passion for the beauty industry. Brittany talks about her decision to attend aesthetic school and the challenges she faced during her education. She also shares her experience building her first book of business and the importance of bu...

In this episode Emily Stocks, discusses her journey in the esthetics industry, including her interest in esthetics, choosing a school, and starting her own business. She shares her preferences for services and the evolution of her skincare studio. Emily also talks about trends in the industry, the impact of lifestyle on skin health, and tips for keeping a business profitable. She highlights the im...

In this episode, Brittany Hagemann interviews David Valenzuela, founder of WISH Skin Health. David shares his journey in the beauty industry and how he started his own skincare brand. They discuss the importance of the microbiome in skin health and how it affects conditions like acne, eczema, and dermatitis. David explains the role of impaired barrier function and how it relates to the microbiome....

In this episode, Dr. Cleo Amelia discusses her journey into functional medicine and Chinese medicine, as well as the difference between these approaches and traditional Western medicine. She explains her approach to treating acne and highlights the importance of addressing gut health and toxic load. Dr. Cleo also emphasizes the need for more comprehensive blood testing and narrower reference range...

Douglas Preston shares his journey from being a makeup artist to becoming an esthetician with a focus on acne therapy. He discusses the importance of building relationships with clients and the challenges of starting a business from scratch. Douglas also talks about the trends he has observed in the industry, including the rise of day spas and the emphasis on equipment-based treatments. He offers...

From her decision to pursue esthetics due to her personal experience with acne to opening her own spa and becoming a sales representative; join us as Stephanie Laynes shares her journey in the esthetics industry, She also discusses the growth of Smooth Skin Supply and the creation of the Sé Brazil product line. Stephanie emphasizes the importance of understanding skin issues and the psychological...

In this conversation, Mariah Sanchez shares her journey in the esthetics industry, from her initial interest in hair to discovering her passion for skincare. She discusses the importance of building relationships with clients and providing results-driven treatments. Mariah also highlights the evolving trends in the esthetics industry, such as increased awareness of skincare and advancements in tec...

The one and only MBK Acne Detective, Katie Marshall discusses her journey in the esthetics industry, particularly in Canada. She shares her experience with education and licensure in Canada, highlighting the lack of regulation and the challenges it presents. Katie also talks about her transition from being a nail tech to practicing medical esthetics and her interest in acne and nutrition. She emph...

Melinda Miné shares her journey in the esthetics industry, from starting as a makeup artist to becoming an educator for Dermalogica. She emphasizes the importance of working for others to gain experience and find your niche. Melinda also discusses the value of compensation and building a support system. She shares her experience of starting her own business and the lessons she learned from failure...

In this conversation, Kirstin shares her journey in the esthetics industry, from starting aesthetic school to becoming an RN and performing injectables. She emphasizes the importance of building a strong foundation in esthetics before venturing into medical procedures. Kirstin also discusses the profitability of esthetics services compared to medical services and the need for education, transparen...

In this Episode, Tiffany McCarthy, a triple certified acne specialist, shares her journey in the esthetics industry and her experience with Fern and Dagger. She discusses the challenges of working in a day spa and the decision to open her own practice. Tiffany also talks about her interest in acne and how she became certified in various acne treatment methods. She highlights the impact of WISH pro...

An odyssey to success from the consultant herself Summary Maxine Drake shares her journey into the esthetics industry, from starting as a massage therapist to opening her own spa. She then transitioned into consulting and coaching, helping professionals in the industry navigate challenges and grow their businesses. Maxine emphasizes the importance of focusing on your own business and not getting c...

“What I love about esthetics is that I will always be learning.” -Hannah In this conversation, David Valenzuela interviews Hannah Smith, an aesthetician at Wholistically Beautiful, about her journey into aesthetics and her experience with adult onset acne. They discuss the benefits of apprenticeship programs in the aesthetics industry and the limitations of traditional aesthetics education. They a...

Host David Valenzuela interviews Jessica Lewan. Join us as she shares her journey into aesthetics, starting her own business, and the importance of building a clientele. She discusses the challenges she faced and the lessons she learned along the way. Jessica also talks about her passion for coaching and helping others achieve their goals. She recently released a journal to help individuals set an...