It's Obvious

NEW EPISODE!

Introducing my CEO WEEKS POLICY! Take a look at how I manage my CEO time with my clients.

Spicy Episode today filled with some Hot takes!  In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:  The tricky balance of scaling coaching programs without misleading marketing Making sure your marketing aligns with the actu...

Spicy Episode today filled with some Hot takes! In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover: The tricky balance of scaling coaching programs without misleading marketing Making sure your marketing aligns with the actual...

In this episode, I'm focusing on how we're streamlining communication processes at my agency. You'll get a peek into the roles in my agency and how they shape our client interactions. In this episode, we'll cover: The diverse and dynamic roles within my team and their impact on our agency Our strategy for bi-weekly client meetings and the rationale behind this choice How we manage...

In this episode, I'm unveiling our new mission at the studio: Efficiency in scaling your coaching business. If you've been caught in the high-speed world of coaching and feel overwhelmed by the pace, this one's for you. In this episode, we'll cover: Why we've chosen 'Efficiency' as our guiding word and mission The common pitfalls for coaches in the rapid scaling process...

In this episode, we're peeling back the curtain on our strategic investments for 2024. I'm excited to share how we're expanding our team with key roles and shifting our focus to areas that promise the most growth and efficiency. In this episode, we'll cover: How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager Our focus on long-...

In this episode, I'm taking you through my entire roundup of investments from my first year as a full-time entrepreneur. If you're curious about the behind-the-scenes decisions and strategies in scaling up, this episode is for you. In this episode, we'll cover: The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship A comprehensive look...

In this episode, we're diving into a challenge many coaches face during launches: figuring out if your content is actually converting. If you've been in the dark about whether your efforts are resonating, this episode is for you. In this episode, we'll cover: The stress of launching without clear feedback and how common it is among coaches Why tracking data and conversions is key to un...

In this episode, we're tackling how to cut down on those sneaky marketing expenses, especially during launches. This is crucial for those looking to grow their coaching businesses or group programs. In this episode, we'll cover: Uncovering hidden expenses in marketing and launching that you might not have considered The critical role of financial and operational planning in reducing costs...

In this episode, I'm breaking down the four key ways to make your messaging unique, no matter what you're selling. If you're a business coach stuck in the 'how do I stand out' rut, or if your service feels too complex to explain simply, this is for you! In this episode, we'll cover: Using your specific background or story to influence your messaging Adding a twist to your c...

In this episode, I'm tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we'll explore, How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable' How...

In this episode, I'm addressing that ever-pressing dilemma: 'All my clients are on Instagram, but I don't want to be.' Sound familiar? If you've ever felt trapped by a platform or overwhelmed by trying to engage your audience in new ways, this one's for you. In this episode, we'll cover: The real reasons many feel glued to platforms like Instagram What we can learn from...

In this episode, I'm peeling back the layers of omnichannel marketing, revealing the unexpected role of mindset in driving strategy. If you've been spinning your wheels in the content mud or getting tripped up on where to show up online, this episode is for you. In this episode, we'll cover: The role of mindset in omni-channel marketing Three essential platforms and why each is importa...

In this episode, I'm getting into the nitty gritty of application design for your group programs. If you've ever felt frustrated with the quality or commitment of participants, your application might be the culprit. In this episode, we'll cover: Setting clear expectations through your content even before the application stage Four must-have question categories: Commitment, Money, Goals...

In this episode, I'm discussing the untapped potential of testimonials and case studies in your marketing strategy. If you've been wondering why those rave reviews aren't converting leads as you hoped, I've got the answers. In this episode, we'll discuss Why some testimonials hit the mark and others... dont Unpacking those client objections you've probably overlooked A snea...

In today's episode, I'm highlighting a common misconception among 6 and 7 figure coaches: believing their launches are failing when they might not be. It's essential to trust the process but also to have data-driven insights to guide you. In this episode, we'll discuss: The importance of understanding the 'perceived' vs 'actual' success of a launch The concept of es...

In this episode, I'm breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you're wondering why showcasing your best work isn't driving sales, or if your channels aren't primed to convert leads, this episode is for you. In this episode, we'll discuss: My personal experience with a pool company's misaligned marketing app...

In this episode, I'll uncover why selling the 'warm-up phase' to your results can be more impactful than just selling the end goal. If you've wondered why some clients remain skeptical despite showing them all the proof, it's time to pivot your strategy. In this episode, we'll cover: My personal experience with dolphins and elephants and what it taught me about client expec...

In this episode, I'm shining a light on the magic behind successful launches. Ever wondered how to ensure your webinar titles or campaign messages hit the mark? I'm unveiling the secret - it's all about data. In this episode, we'll cover: The significance of launch events and their role in attracting attention How to choose webinar titles that resonate with your audience Our signat...

In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover: How your CMO partners with your financial team to in...

In this episode, I'm defining the role of CMO for you and sharing the critical signs that your business is ready for one. If you're finding yourself constantly in the driver's seat without a roadmap or always guessing what works for your marketing strategies, it might be time for some expert guidance. In this episode, we'll cover: What is a CMO & our unique CMO services The thr...

In this episode, I'm talking about how I went from selling $500 social media packages to working with millionaire clients in just one year. I know you might be thinking you just need to get a bunch of cheap clients in the door so you can get good reviews and then raise your rates, but that's NOT the move, and in this episode, I'm telling you why. We'll cover: The overview of my pac...

In this episode, I'm sharing the lessons I took away from being in a room full of millionaires during a New York business mastermind. And I promise I'm not being dramatic when I say it was life-changing. In this episode, we'll cover: My experience being in a room full of millionaires who look like me with similar shared experiences. The role of market research in refining your offer su...

In this episode, I'm giving you all the nitty-gritty details on how to start and sustain your podcast. I'm sharing my full podcast creation process - from choosing a podcast name to my favorite podcast hires, and my entire launch and marketing breakdown. In this episode, we'll cover: choosing a marketing-friendly podcast name how to leverage AI tools for marketing, shownotes, titles, a...