Kierra Conover
It's Obvious
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is w...
Author
Kierra Conover
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
Ep 14. Pulling Back The Curtain | How I lost 35lbs- birth control, fitness, nutrition & more. 09.08.2023 1:12:50
In this episode, I'm giving you a behind-the-scenes update on my weight loss journey. I've lost 35 lbs so far, and I'm diving into all the specifics of how I actually accomplished this goal, who I worked with, programs I invested in, my workout routine, and more. In this episode, I'll cover: The recap of my personal health background and where I started with hormone imbalances My r...
Ep 13. Marketing Personas: 3 reasons why you aren't booking out your done-for-you offer. 19.07.2023 27:43
In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover: The power of messy action and selling according to your content style Selling the job vs selling the off...
Ep 12. Threads- My hot take on the latest Omni Channel Marketing Platform. 12.07.2023 15:13
In this episode, I'm sharing my insight on the new social media platform, Threads. While everyone is currently enjoying the unhinged energy, I'll discuss the importance of understanding where Threads can fit into your omni-channel marketing strategy. Then, the million-dollar question: how to monetize your threads page. In this episode, we'll cover: How to strategically fit Threads into...
11. A Buffet of Content: How to use Omni Channel Marketing to sell your High Ticket Offers 14.06.2023 12:03
Our services are now booking Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More 1:1 Business Coaching : Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing...
10. Omni Channel vs Multi Channel Marketing: Why your clients are only buying from one platform 07.06.2023 15:21
Most people have a misconception that Omni & Multi-Channel are interchangeable when in reality they are not. In today's episode, I dive into Episode Highlights: What's Omni Channel Marketing all about? Understanding the difference between Omni Channel and Multi-Channel Marketing How to leverage your channels effectively to sell your offer Unraveling the Costco Analogy: Lessons in Omni...
09. Rich clients vs Broke Clients: the difference between leads you want vs leads that are costing you money 05.05.2023 42:37
Our Services Now Booking. www.klcthestudio.com VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here
08. How to maximize your results post VIP DAY- What it takes to consistently sign clients 20.04.2023 26:09
Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: We will build your client experience system. Coaching: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,
07. Ask your clients to marry you: Why you're struggling to attract new leads 29.03.2023 10:41
Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business be...
06. What is Merchandising?.... the answer to why your content isn't converting. 23.03.2023 19:24
Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyo...
05. How I'm using PODCAST to grow my business 26.02.2023 12:02
In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out m...
04. How I'm using EMAIL to grow my business 02.02.2023 15:45
Are you putting all of your marketing eggs in one basket? Welcome to the Not Your Average Brand Podcast where Kierra, a corporate marketer turned entrepreneur, teaches you about omnichannel marketing. This is the first of five episodes where she will take a deep dive into the five different platforms she'll be using in her own marketing strategy for 2023. In this episode, Kierra covers How she mak...
03. Business investments I'm making in 2023 05.01.2023 6:37
Ways to work & learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz FREE 99 ish : Pricing & Profit Tracker Link No more guessing if your prices are...
02. My 2023 Business & Marketing Predictions 31.12.2022 11:03
Ways to work & learn from Me! FREE 99: The Omni Channel Marketing Quiz Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz FREE 99 ish: Pricing & Profit Tracker Link No more guessing if your prices are g...
01. End of year roundup - My 2022 investments. 30.12.2022 14:41
There is so much stuff online about investing that it can be hard to tell where to put your money. Do you really need a new website? Should you hire a coach? What type of investments should one make during the 2nd year in business anyways? It can all be confusing and overwhelming which is why I wanted to break down to you what I did in my business and why. In this episode, we cover… A monthly brea...
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