Kierra Conover

It's Obvious

Business EN ↓ 114 episodes

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is w...

Author

Kierra Conover

Category

Business

Podcast website

www.klcthestudio.com

Latest episode

Jul 1, 2026

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Episodes

Ep 66. 5 steps to Hit 100% of Your Launch Goals pt 5 06.08.2024

Hello and welcome back to the Not Your Average Brand Podcast! I'm excited to wrap up this series by discussing the final step in our five-step process to hitting 100% of your launch goals. If you've been bingeing this series, let me know on Instagram at @KLC.TheStudio! In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success. Key Top...

Ep 65. 5 steps to Hit 100% of Your Launch Goals pt 4 30.07.2024

Welcome Back! Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data. PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See here Why Post-L...

Ep 64. 5 steps to Hit 100% of Your Launch Goals pt 3 23.07.2024

Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion! Here’s what you’ll learn in this episode: How Can Data Strategy Double My Launch Results? Understanding Your Numbers: Learn why it...

Ep 63. 5 steps to Hit 100% of Your Launch Goals Pt 2 17.07.2024

Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz! Here...

Ep 62. 5 Steps to Hit 100% of Your Launch Goals, Pt. 1 11.07.2024

Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step. What You'll Learn: Getting the Data Right: Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's...

Ep 60. What is data & how do I utilize it to improve my sales? 08.07.2024

Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up. Here's what you'll learn: Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbe...

Ep 59. How Data Creates Certainty in Your Launch 17.06.2024

Ways to work with us: see all ⁠⁠⁠⁠ services ⁠⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the ma...

Ep 58. How to Prevent Clients from Waiting for the Next Launch 10.06.2024

Ways to work with us: see all ⁠⁠⁠⁠ services ⁠⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the ma...

Ep 57. Organic vs. Paid: Understanding Your Marketing Conversions 04.06.2024

Ways to work with us: see all ⁠⁠⁠ services ⁠⁠⁠ 1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marke...

Ep 56. How data helps you expand your emotional & mental capacity during your launches 18.05.2024

Ways to work with us: see all ⁠⁠ services ⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing depar...

Ep 55. "I don't like looking at data while I'm launching because it messes with my energy" 17.05.2024

Ways to work with us: see all ⁠ services ⁠ 1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing departm...

Ep 54. How to use data to minimize your launch stress 16.05.2024

Ways to work with us: see all ⁠⁠ services ⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing...

Ep 53. How data helps you have more self trust in your launches 15.05.2024

Ways to work with us: see all ⁠⁠ services ⁠⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing...

Ep 52. How to use data to determine if you have actually have a lead gen problem 15.05.2024

Ways to work with us: see all ⁠ services ⁠ 1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing d...

Ep 51. How to use data to scale your offer 06.05.2024

Ways to work with us: see all services 1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.  2) Launch Consulting for scaling entrepreneurs who want to double their launch results.  3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ep 50. The 2 types of data you need to double your launches 29.04.2024

Ways to work with us: see all services 1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content. 2) Launch Consulting for scaling entrepreneurs who want to double their launch results. 3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

Ep 49. Double Your Demand Series | 5 Marketing investments that will help you double your demand 23.04.2024

Services Available Now. Click ⁠here⁠ Waitlist for our Marketing Membership mentioned in the episode. See link here

Ep 47. Double Your Demand Series | 5 reasons why you are losing demand 15.04.2024

Services Available Now. Click ⁠here⁠ Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.  Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See ⁠here⁠

Ep 46. Double Your Demand Series | What is demand? 08.04.2024

Services Available Now. Click here Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients. Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here

Campaign Chats: Free People "Micro shorts" - what to do when you go viral for the wrong thing. 19.03.2024

Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases. In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend". In this episode I breakdown - My personal story with short shorts as...

Ep 44. The biggest marketing and team setbacks for 8 figure earners + how to avoid them 11.03.2024

In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover: The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement w...

Ep 43. The biggest marketing and team setbacks for 7 figure earners + how to avoid them 22.02.2024

In this episode, we're getting real about seven-figure marketing mistakes you don't even know you're making and how to fix them. In this episode, we'll cover: Navigating the phases of Attachment and Expansion in your business's growth stages Why it's time to change your 'we've always done it this way' mindset Why thinking 'I can do it all' could be your...

Ep 42. The biggest marketing and team setbacks for 6 figure earners + how to avoid them 19.02.2024

In this episode, I'm getting real about marketing at different income levels, starting with six figures. This series is all about the raw truths and practical tips you need. In this episode, we'll cover: the 'influenced' stage for six-figure earners and what that really means the real deal on content: why your educational posts aren't making the sales cut why your current team...

Ep 41. The difference between coaches and consultants + how to decide which is right for your business 15.02.2024

"In this episode, I'm clearing up the confusion around coaches versus consultants in the marketing industry. I'll explore the differences between the two and how these roles play out in my agency. In this episode, we'll cover: The breakdown of differences between coaching and consulting How my blend of consulting and coaching benefits clients Real-life examples of consultancy and...

Campaign Chats: The Usher Superbowl Campaign Breakdown 14.02.2024

I'm back with a bonus episode! Breaking down the marketing and positioning strategy behind the Usher Super bowl Performance. In this episode I review Positioning Strategy for Usher: Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it. Making Vegas Connections: Talks heated up between Usher's crew...

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