It's No Fluke

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct prof...

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content...

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagi...

If you  haven’t seen the ad just yet , “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee  James Mangold  ( A Complete Unknown ,  Ford v. Ferrari ). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “dire...

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals. With over 30 years in media and market research, Latha h...

Jordan Matter is a two-time New York Times bestselling author ( Born to Dance and Dancers Among Us ) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views. Jordan’s path to bec...

Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creato...

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration. Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead...

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entr...

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue. She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don’t work out as planned, but the stories have always been worth it. Madeline’s calcu...

Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media. He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through hi...

Former A+E Networks and Canal+ executive, Fabienne Fourquet founded 2btube along with her friend and media veteran Bastian Manintveld in september 2014.  2btube is a leading digital content solutions consultancy working with more than thousand brands and managing content from more than 700 creators and media channels worldwide managing creators, brands and media digital presence with an original f...

Tinja Anderson is an award winning wealth manager and certified exit planning advisor dedicated to driving excellence through comprehensive financial planning strategies that grow and preserve wealth for her clients. As Chief Revenue Officer for EG Capital Holdings, a boutique investor solution firm, she brings strategic leadership and deep market expertise to institutional investment management....

Jerrica Long is a creative strategist and digital showrunner with 12+ years shaping stories, brands, and fanbases at CAA, DreamWorks, Lionsgate, and Netflix. She’s worked on Harry Potter, Barbie, American Girl, and UNO, while also championing pay equity and fair creative labor. Today, she runs Studio Jerrica, a TV and Film studio, and Greenlight Yourself, a consultancy helping creators and compani...

Cam Hogan is a creative strategist, outdoor enthusiast, and lifelong believer in the power of reinvention. He’s helped shape campaigns and brand storytelling for tech and product powerhouses like Crypto.com, Instagram, IBM, Microsoft, Nuvei, and Samsung, crafting narratives that span from product launches to cultural relevance. At Meta, he played a key role in launching the Ray-Ban Meta AI glasses...

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. She's a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of creators and purpose-driven organizations throughout the United States. Lori has earne...

Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world’s most influential YouTube and digital talent. In addition to his work at Real Good Tour...

Haddie Djemal is a media trainer, consultant, and the founder of the # Hire a Journalist initiative, a platform dedicated to advocating for journalists’ skills in today’s communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning comp...

Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time! Realizing she wasn’t the only one struggling with post-pandemic loneliness and increased discon...

Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.

With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she’s honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to...

Leslie Morgan builds the infrastructure behind today’s most influential creators, IP, and media  ventures, turning creative chaos into scalable, monetizable ecosystems.  With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved , a consultancy focused on content strategy, operations, format development, and  growth for digital-...

Austin Null is the Founder and Chief Creator Officer of We Get It. We Get It is a creative agency, powered by creators, looking to redefine what a creative agency is in a social-first world. He has 15+ years of experience in the social media and influencer marketing space working with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more, leadin...

Jillian Richardson is the brains behind the 'weird LinkedIn' movement. She's a ghostwriter for founders, a writing teacher, and a creator on LinkedIn herself.  Outside of being a writer, Jillian has grown her own personal brand as a community builder in NYC. Her thought leadership has been quoted in The Wall Street Journal, The New York Times, and NPR. It has also been shared by lumina...

Stephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She’s developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has w...