Shorty Awards
It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes
E227 Sarah Evans: The Right Questions to Ask Your PR Agency 21.08.2025 42:40
Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications. At Zen Media, Sarah leverages her extensive background in the technology sector, where she has...
E226 Danny Gardner: What We Should Listen For 20.08.2025 37:48
Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, the CPG company behind Advil, Sensodyne, TUMS, Flonase and more. He has remit over the company's US and Canadian markets, spanning 28+ owned brands, 100+ competitor brands. Danny is also a proud adjunct professor at the University of Florida where he teaches master's candidates social listening, ana...
E225 Ashley Segura: Stop Overthinking and Start With Distribution 15.08.2025 36:14
Ashley Segura is a content marketing strategist, speaker, and operator with 15+ years of experience turning messy, disconnected marketing efforts into systems that actually work. As Director of Marketing at SearchLab Digital, she leads campaigns that connect with humans (not just algorithms) for brands across the globe. Invited to speak at industry-leading events like SMX Munich, BrightonSEO, Pubc...
E224 Jason Sperling: What Creativity Looks Like Right Now 13.08.2025 33:18
Jason Sperling brings his distinguished talent and leadership to the role of Chief Creative Officer at INNOCEAN. He has an incredible track record for creating iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. He was the genius behind the Apple “ Mac vs. PC ” campaign which was declared “Campaign of the Decade” by Adweek . He counts numerous Cannes Gold L...
E223 Bridget Evans: Spotify's Attention Advantage 11.08.2025 33:30
Bridget Evans joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brand...
E222 Zach Vallese: What News Matters Right Now in The Creator Economy 08.08.2025 34:28
Zach Vallese is a creator economy reporter at CNBC, where he covers the business of creators, platforms, and digital media across the network’s digital and social platforms. His reporting explores how creators build sustainable businesses, how platforms adapt their strategies, and how monetization, regulation, and AI are reshaping the online landscape. He regularly interviews TikTokers, YouTubers,...
E221 Dylan Huey: What it Takes to Scale as a Creator Today 07.08.2025 38:09
At just 23, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over 6 million cumulative followers on social media under his monicker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M,...
E220 Ben Levy: Perfection is a Trap 05.08.2025 35:12
As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things. As a presentation coach, Ben’s taught the fine art of persuasion to everyone from creative freelancers to agency execs. He’s spoken to and co...
E219 Geno Schellenberger & Jack Westerkamp: Way More Than Sixty Seconds 31.07.2025 44:42
Five years after it started, Breaking and Entering Media has published over 50 episodes, built a vibrant student and professional community, and earned recognition from Ad Age , Campaign US , and The Wall Street Journal . Geno Schellenberger was a senior at the University of Illinois. He had a job lined up at Edelman. Then the pandemic hit. The world paused. His job was delayed by nine months, and...
E218 Carmen Boon: Communicators, Don't Fear The Spotlight 31.07.2025 29:15
Carmen Boon is the Vice President of Public Affairs at Food Bank For New York City, the city’s largest hunger relief organization, empowering New Yorkers to achieve food security for good. Carmen specializes in leveraging storytelling and data narrative to drive civic engagement, shift public perception, influence policy, and generate funding for social impact. She has led successful multilingual...
E217 Paula Bruno: The Significance of Founder-Led Brands 29.07.2025 30:45
Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience—15 of those as CEO of Intuition Media Group. Her expertise spans brand and integrated marketing, influencer and experiential marketing, community engagement, and even a touch of M&A. At her core, she is a connector and builder—crafting brand strategies, negotiating talent partnerships, and leading integrat...
E216 Mike Kelton: Embrace Chaos, Find Connection 29.07.2025 43:57
Mike Kelton has developed, created, and produced multiple award-winning TV shows and digital series for TLC, Peacock, Fusion, LogoTV, MTV, and more. Currently, Mike is the Exec Producer for LogoTV; MTVE & Parmount’s LGBTQ brand where Mike directs/show-runs LogoTV’s yearly pride campaign along with the brands highest rated digital series, SPILL With Johnny Sibilly now with over 70M views. Most...
E215 Reema Mitra: Dupes, Deep Dives and Thinking Beyond The Follower Count 25.07.2025 41:30
Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema’s background spans both ag...
E214 Ashley France: The Dual Roles of Athletes as Competitors and Creators 25.07.2025 35:11
Ashley France is the CEO of ANF Consulting, LLC and a Media Personality. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Her journey online started out as a natural hair influencer in 2015 while she was...
E213 Sara Celotto: Legacy Planning for Creators 23.07.2025 25:48
Sara Celotto is a strategic operator and Fractional COO who helps creators, founders, and small businesses turn vision into structure and structure into results. With an extensive background in operations, law, business strategy, and systems building, she’s known for creating the foundation that makes sustainable growth possible. Sara spent over a decade working in the legal industry, where she le...
E212 Aniket Mishra: Is YouTube Still Underrated? 23.07.2025 41:13
Aniket Mishra and I make the case. But you don’t have to take our word for it. Aniket is a YouTube Growth Strategist and the Founder of Born21 Media , a New York-based YouTube agency that helps brands and creators turn YouTube into a high-impact revenue channel. With over 6 years in the industry, Aniket has helped some of the top creators and Fortune 500 companies grow their channels to hundreds o...
E211 Paige Walker: Where to Find The Unfiltered Consumer Insights 17.07.2025 35:34
Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category...
E210 Lawrence Nwajei: Increasing The Surface Area of Your Luck 17.07.2025 31:34
Lawrence Nwajei is an Enterprise Account Executive at Salesforce, a published author, life coach, and business consultant dedicated to living and helping others achieve a balanced, purposeful life. With deep expertise in enterprise sales and marketing technology, Lawrence brings a strategic mindset to driving business growth and digital transformation. Outside the corporate world, Lawrence is the...
E209 Michelle Songy: How Are You Building Trust? 15.07.2025 38:18
Michelle Songy is the Founder & CEO of Press Hook , a media tech platform transforming how brands, PRs and media connect - only platform to facilitate a hybrid of earned, affiliate, and paid media opportunities. She is also the former founder of Cake, a fintech startup acquired by American Express and an advocate for the future of media, AI-driven PR, and supporting the next generation of jour...
E208 Michael Gewirtzman Part 2: Send Me The Prompt, Not The Result 14.07.2025 52:29
The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders. We talk about the industry, the partnership with S...
E207 Scott Eddy: Creating a Truly Memorable Experience 11.07.2025 41:10
After 10 years in investment banking, Scott Eddy moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Asia and was the 'go-to' agency when the region was establishing itself as a destination, and it remained the biggest one in the region for 5 years. He sold the agency and built up a personal brand. Now he travels full-ti...
E206 Lisa Jammal: On-Demand Content Creation 10.07.2025 37:10
As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, seamlessly connecting users with trained, certified creators to capture and edit shareable moments in real time. Download the app Prior to founding Social Agent, Jammal established herself as a pioneering force in social media strategy as the founder & CEO of Social Intelligence Agency...
E205 Casey Benedict: How to Scale without Sacrificing Creativity 08.07.2025 35:24
Casey Benedict isn’t here to blend in—she’s here to maximize the impact of every influencer activation she touches. Known for her ability to see around corners, she helps global brands build strategies that are as smart as they are scalable. As CEO of Maverick Mindshare and founder of Niimbus Influencer Innovation Summit , Casey is a driving force shaping and defining the leading edge of an ever-e...
E204 Chelsey Mori: How To Protect Your Work 08.07.2025 32:07
Chelsey Mori is modernizing legal services for the creator economy. The founder of Unbound Legal , Mori is pioneering innovative solutions like a digital AI clone on her website for free creator support, in-house counsel subscriptions, DIY AI contract redlining tools, and a VR-managed practice - making legal services more accessible and efficient than ever. Mori serves as Chair of Rider Advocacy f...
E203 Aaron Francois: Meet the Universe Halfway 03.07.2025 44:43
"Don’t let anyone dim your light, just tell everyone to put some shades on." Aaron Francois is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first introduced to the marketing industry through the 4A's MAIP program, and since then, he has worked across several verticals, including retail, finance, gaming, and technology. Aaron takes pride in fusing...
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