Shorty Awards

It's No Fluke

Business EN ↓ 405 episodes

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!

Author

Shorty Awards

Category

Business

Podcast website

shortyawards.com

Latest episode

Jul 9, 2026

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Episodes

E277 Tina Maher: How Hartbeat Built the Internet’s Coolest Sports Talk Show 05.12.2025

Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribut...

E276 Michael Ashley: Could AI Relationships Become a New Normal? 03.12.2025

As a Hollywood screenwriter Michael Ashley sold the hit Halloween movie Girl Vs Monster to Disney—which launched a successful kids’ toy line. Before this, he worked in development for the head of the literary department at Creative Artists Agency (CAA), the biggest talent agency in the world. Pivoting to literary publishing, he now owns and operates a creative content agency, turning his clients t...

E275 Sarah Crow: Is the Marketing Funnel Broken or Evolving? 02.12.2025

Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance s...

E274 Rudi Anggono: How to Empower Creative Teams in The Age of AI & Algorithms 26.11.2025

Rudi Anggono is the Global Head of Creative at Snap and previously the Head of Creative Innovation at the LEGO Group, leading its integrated creative team within Product and Marketing Development and collaborating with Creative Play Lab on new product ideas. With a career spanning advertising, product design, and research, he has shaped iconic global brands and experiences. Formerly Global Executi...

E273 Kirsten Ludwig: Embracing Cringe & What Exists on The Other Side of Discomfort 24.11.2025

Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning.  She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out.  Kir...

E272 Greg Swan: Don't Forget The Human Stuff 20.11.2025

Greg Swan, Senior Partner, FINN Partners, fuses insight, culture, and tech to help brands tell stories that stick. At FINN Partners he leads digital and creative strategy across social, content, PR, AI, and emerging platforms. He also writes the weekly newsletter Social Signals and is co-host of The Cave Project podcast, exploring the tensions of tech, culture, and life as they intersect. Ask him...

E271 Ryann Carr: Don't Just Study Trends, Live Them 18.11.2025

Ryann Carr is the founder of RiseWave Media, a creative growth agency built for the new era of digital storytelling. She’s worked alongside some of the most influential creators in the world and brings that same high-level perspective to every project, whether guiding an emerging voice finding their footing or helping an established brand refine its edge. She doesn’t just study trends; she lives t...

E270 Lewis Williams: How to Handle Being "Overqualified" 17.11.2025

Lewis Williams is an accomplished Creative Director and Brand Storyteller who’s enjoyed great success at two of Chicago’s most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick. Across 3 decades of his Total Market and Mul...

E269 Christine Göös: The B2C-ification of B2B marketing 14.11.2025

Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She’s helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group. A two-time Young Lions contestant t...

E268 Hafu Go: The Process and Curiosity Behind 5 Billion Views 13.11.2025

Hafu Go started as a college student with nothing but curiosity and a camera. Today, his platform reaches over 15 million followers and 5 billion views, making him one of the most influential Asian voices in digital media. He has redefined the edutainment genre by blending spectacle with substance. Through bold experiments, unforgettable storytelling, and partnerships with global brands to showcas...

E267 Bita Jedo: Getting an Organization to Move at The Pace of Culture 12.11.2025

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg. She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards...

E266 Keely Cat-Wells: Why Making Space for Accessibility and Inclusivity Helps Everyone and The Bottom Line 07.11.2025

Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division prod...

E265 Megan Lightcap: Rizz, Tiz and Where Slow Ventures Looks To Invest 06.11.2025

Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise. Megan also writes Slow Upload , a newsletter exploring trends in the creator econo...

E264 Paul Brown: Are Creators Really Effective? 05.11.2025

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Indus...

E263 Fiona Frills: Read The Comments 04.11.2025

Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation. She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a...

E262 Jeff Frommer: OWM is Leading Creators from Ads to Ownership 03.11.2025

Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and...

E261 Xyla Foxlin: You Can't Control The Audience, Only The Bandsaw 31.10.2025

Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry.  An advocate for women in STEM, she founded Beauty and the B...

E260 Emily Hare: Creators Now at the Front of Global Strategy 30.10.2025

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key...

E259 Marina Mogilko: Building Silicon Valley's Go-To Podcast & AI's Rapid Pace of Change 29.10.2025

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Th...

E258 Greg Hoffman & Ben Lee: Don't Chase Cool 28.10.2025

The Business of Creativity , part of the Whalar Group , launched Beyond Your Limits , a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game. Greg Hoffma...

E257 Ayden Syal: Winning Gen Z With Athlete Influence 27.10.2025

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30. Prior to founding MOGL...

E256 Diandra Binney: Advantages for Challenger Brands 24.10.2025

Diandra Binney is Director of Communications, North America at  Xero , a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero,...

E255 Jacques Keyser: Reinventing Events For Our Increasingly Short Attention Spans 23.10.2025

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands. At VidCon, Jacques has helped launch and scale events worldwide, cura...

E254 Jessy Grossman: Target Specialists Over Generalists 22.10.2025

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here ), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence . In less than two years she created one of the fastest growing influencer talent agencies in the...

E253 Aidan Brannigan: No Boring Brands 21.10.2025

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Ches...

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