Shorty Awards
It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Episodes
E302 Camille Dagorn: Why Niche Audiences and Creator-Led Campaigns are Driving Brand Growth 16.01.2026 31:22
Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L’Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth...
E301 Alex Athanasiou: The Importance of Being a Great Host 15.01.2026 37:42
Alex Athanasiou is Managing Director at COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Alex created the consultancy’s new Cultural Capital practice, developing cultural strategies, stages and products for brands. He also directs productions and PR across the COLLINS portfolio, launching over 50 projects in the last three...
E300 Alix McAlpine: GIPHY Study Shows It's Going Down in the Group Chat 13.01.2026 31:10
GIPHY/Censuswide Group Chat study for a deeper dive into the numbers. Alix McAlpine is a creative and strategy leader with experience at the intersection of media, technology, and advertising. She has built and led high-performing teams, launched new products, spearheaded hundreds of impactful branded content campaigns, and developed systems that enable revenue-generating creative organizations to...
E299 Fahad Khawaja: Beige Work & The Rising Majority 12.01.2026 31:44
Fahad Khawaja is your favorite community builder’s favorite community builder. Marketing and innovation leader turned creator, social entrepreneur, podcast host, author, & speaker, he is the CEO and Chief Content Officer of Hue. Award-winning thought leader, panelist at major conferences, industry awards judge, lecturer at universities, & frequent guest on podcasts, he deeply believes in t...
E298 Lauren Roth: Aligning UGC & Paid Content 08.01.2026 28:23
With over 10 years of experience in the consumer space, Lauren Roth has helped brands grow their community through building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Candy Crush, Daiya, Cricut, Lululemon and more.
E297 Leslie Walsh: Can AI Be Creative? 06.01.2026 33:46
This is a conversation about augmenting, not automating, creativity. Leslie Walsh is the Head of Strategy at RYA , the AI SaaS provider that’s creating innovative campaigns for name brands. Leslie’s experience as an advertising veteran includes leading brand and digital strategy for some of the world’s biggest brands like MINI Cooper, Nestle, Oscar Mayer and AT&T. Leslie is a graduate of the U...
E296 Brian Solis: Why a Mindshift is Needed 05.01.2026 35:08
Forbes has called Brian Solis “one of the more creative and brilliant business minds of our time.” ZDNet heralded him as “one of the 21st century business world’s leading thinkers,” and Entrepreneur Magazine described him as "a world's top superforecaster." Check out his latest bestseller, Mindshift: Transform Leadership, Drive Innovation and Reshape The Future Brian is a world-r...
E295 Sari Zeidler: Meeting The Audience Where They Are 04.01.2026 26:44
Sari Zeidler is the vice president of audience development for NBCUniversal Local. In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks. Overall, Zeidler...
E294 Maren Hamilton: How an Unexpected Viral Request Unlocked the Future of Marketing 31.12.2025 32:59
As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail...
E293 Destiny Chambers: 2025 Was Giving Auto-Fill Energy, Here's How to Surprise People 29.12.2025 35:15
Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise t...
E292 Oksana Matviichuk: AI is a Mirror for Human Thinking 29.12.2025 27:05
Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and dec...
E291 Marissa Rosen: Supporting Climate Solutions 23.12.2025 28:38
Marissa Rosen is the Founder, Owner, and Principal Consultant of Climate Social, a boutique communications agency she launched in 2015 to help impact-driven organizations and leaders share their stories and drive meaningful change. Her work spans public relations, social media, branding, copywriting, and creative campaigns that strengthen community engagement and inspire action. In addition to adv...
E290 Bolong Li: The Growing Landscape of Audio Content 22.12.2025 31:42
As the Vice President, Global Head of Growth at Amazon's Audible, Bolong Li spearheads cross-functional teams dedicated to fostering sustained growth and enhancing customer experiences across diverse platforms. Before his tenure at Audible, Bolong accrued two years of experience at Apple, where he concentrated on Business Development and Retail Management. His career trajectory began in the fi...
E289 Lauren Danis: Marketing Today is Earning The Right to Exist in People's Lives 19.12.2025 32:19
Lauren Danis brings nearly three decades of experience to Eventbrite, where she serves as the Chief Brand & Communications Officer, overseeing the global integrated brand and communications team which includes brand marketing, creative, social media, community, brand content and global internal and external communications. Prior to Eventbrite, Lauren was the VP of Communications at Ancestry wh...
E288 Sherilyn Shackell: Invest in Your 118 Hours 19.12.2025 31:02
Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. The Marketing Academy opened in 2010, bringing together some of the world’s best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected...
E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications 18.12.2025 38:59
Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in s...
E286 Anthony Delconte: What Creators Can Learn From Publishers 17.12.2025 33:06
Anthony Delconte has 15 years of experience working across traditional and creator media ecosystems. He started his career at a video news startup during what he'll claim was the second pivot-to-video era (c. 2011), helping the company transform from a video hub to a syndication service and ultimately a white-label distribution tool. From there, he went to CNBC, where he joined a team responsi...
E285 Whitney Dailey: The Risk of Both Action and Inaction in Brand Response 16.12.2025 34:24
With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,00...
E284 Traci DeForge: What Makes a Podcast Successful 15.12.2025 31:31
Traci DeForge, founder of Produce Your Podcast , an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy , the industry’s only certified podcast manager training program, PodHive , and Co-Founder of the Podcast Professionals Association...
E283 Victoria Bachan: Where the Creator Economy is Heading in 2026 12.12.2025 41:25
This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu...
E282 Enoma Edevbaro: Embracing a "Social-First" Mindset 11.12.2025 35:29
Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns. As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of F...
E281 Evan Horowitz: Connecting Brands to Culture 10.12.2025 34:03
Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their ca...
E280 Brooks Miller: The Rise of the In-House Creator & Why Consumers Trust Creators More Than CEOs 09.12.2025 32:12
Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical. She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr...
E279 Maeher Bawa: Don't Sleep on Product Exchange Campaigns 09.12.2025 38:45
Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.
E278 Kim Chackal: Rethinking Loss Leaders and Fair Trade Bananas 09.12.2025 34:42
Kim Chackal is the Co-Owner and VP of Sales and Marketing at Equifruit. Over the past decade she has established Equifruit as the North American market leader for Fairtrade-certified bananas and her sights are set on Global Fairtrade Banana Domination. Her fearless and bold approach is making waves in the produce industry. In 2021, Kim was recognized as “Produce Person of the Year” by the Ontar...
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