It's Always Day One
It's Always Day One
My name is George Reid; a former Amazonian turned Amazon consultant. Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
Author
It's Always Day One
Category
Podcast website
Latest episode
Jun 15, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Amazon Search Query Performance Update (Week 52, Lesson 2) 30.12.2022 0:51
You can see how your product stacks up against the top 10 ASINs for specific keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days....
Product Growth Optimizer for product opportunities (Week 52, Lesson 3) 30.12.2022 0:59
Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our...
Tips to structure your big ad budget (Week 51, Lesson 5) 23.12.2022 4:00
Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitt...
Brand Analytics can show if it's PPC or conversion that needs to improve (Week 51, Lesson 3) 23.12.2022 2:26
Looking at Brand metrics can help understand whether it’s a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchase stages.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed...
Sponsored Display now available in Amazon Marketing Stream (Week 51, Lesson 4) 23.12.2022 1:10
Available in NA in beta, Stream for Sponsored Display will allow advertisers and partners to better understand traffic and conversions data from Sponsored Display ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow...
The new Build Your Brand page (Week 51, Lesson 1) 23.12.2022 1:50
The Brands tab on Amazon Seller Central now includes a new Build Your Brand page. It comes with tools and learnings to help build a brand strategy as well as grow and protect it.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising au...
New UI update will show 4 KPIs on Ad Campaigns graph (Week 51, Lesson 2) 23.12.2022 1:28
A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. F...
Amazon ratings displaying more precisely (Week 50, Lesson 5) 15.12.2022 1:03
With the recent update on the search results page, the ratings have become more precise. For example, a rating of 4.3 doesn't round off to 4.5 but shows as 4.3.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on...
Growth Opportunities introduces FBA Small and Light recommendations (Week 50, Lesson 2) 15.12.2022 1:07
You can now view all of your products that are eligible for enrollment in Small and Light program.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k...
Sponsored Display Video contextual targeting is available in Beta (Week 50, Lesson 3) 15.12.2022 0:53
Contextual targeting helps target similar products, categories, or specific ASINs with Sponsored Display Video ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our t...
Arrives before Christmas message based on Shipping m(Week 50, Lesson 4) 15.12.2022 0:58
Your products' delivery time is likely to affect conversion. If they are supposed to be delivered after Christmas, you will probably see a drop in CVR over the next few weeks.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit...
Search Query Reports are now downloadable (Week 50, Lesson 1) 15.12.2022 1:11
The download button is now showing on the Search Query dashboard. The only limitation is the report period column missing, but can be added manually in Excel. 5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on T...
Week 49 - All Learnings 12.12.2022 8:42
Read / Listen to last week's, or subscribe. Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - l...
Video metrics for SB campaigns are now available on the UI (Week 49, Lesson 1) 08.12.2022 1:32
The Campaign UI for SB videos now includes a dedicated tab for video metrics including Detail page views, video first quartile, and unmutes, previously only available under reports.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising...
Some useful steps to grow your market share on Amazon (Week 49, Lesson 4) 08.12.2022 2:35
From identifying your target competitors to conquest, leveraging ad types, tweaking your PDPs to featuring your products in Amazon posts and Brand store, these steps will help you grow your market share and succeed on Amazon in the long run.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/...
Deals were a major needle-mover for Sponsored ads during Black Friday (Week 49, Lesson 2) 08.12.2022 2:40
Data shows that Sponsord ads on products with deals showed relatively better performance with higher impressions, clicks, and conversion rates, more consistent CPCs, increased average order value and ROAS.LinkedIn Post: https://www.linkedin.com/posts/joeshelerud_deals-were-a-major-needle-mover-on-black-activity-7003057811542732800-NMIQ?utm_source=share&utm_medium=member_desktop5 Amazon ad less...
Hourly data for 7B+ impressions shows best time to advertise on Amazon (Week 49, Lesson 5) 08.12.2022 1:42
The analysis reveals significant differences in performance at different hours of the day. Order volume is at its peak from 7 AM to 8 PM (all times PST), while ROAS is best from 6 AM to 6 PM. The overnight hours are unfavourable for both sales and ROAS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://g...
Google ads can help you grow your brand on Amazon (Week 49, Lesson 3) 08.12.2022 1:57
A significant proportion of audience starts their shopping journey on Google. Sending them to your Amazon listing can not only help increase traffic, but also take advantage of 5-10x higher conversion rates on Amazon, brand referral bonus, improved awareness and retargetihng synergies. Link to Case study: https://www.linkedin.com/posts/joeshelerud_driving-traffic-from-google-directly-to-your-activ...
Amazon version of Facebook marketplace (Week 48, George thinking) 01.12.2022 2:32
Morning musings. What do you think of this idea? Could this trump the Facebook marketplace experience? RESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 1000 A+ design por...
You can now set up Top of Search Video Ads (Week 48, Lesson 1) 01.12.2022 2:08
By choosing store page as the landing page for Sponsored Brands video campaign, you get access to the new Ad format that looks similar to the SB creative on the Top of Search placement but is unique.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an...
Amazon has updated the placement section for Video Builder (Week 48, lesson 2) 01.12.2022 0:54
The video builder page now mentions both - SB Video and SD Video ads. It implies that the videos created using the builder can be used for both Sponsored Brands as well as the new Sponsored Display video campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News...
Amazon launches account Transparency Log (Week 48, Lesson 5) 01.12.2022 0:59
The Transparency log is a new security page that displays a list of sensitive actions performed on an account via the advertising console, along with the username responsible for the change.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Ad...
Inaccurate Sponsored ads data during Black Friday (Week 48, Lesson 4) 01.12.2022 1:21
Amazon data last week was underreported. Amazon confirmed that no data is lost and the team is working on updating missing information.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design ex...
Account Health Assurance helps you address issues without account deactivation (Week 48, Lesson 3) 01.12.2022 1:39
Recently, Amazon launched Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR).5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon...
This is different (Week 48, George summary) 01.12.2022 7:14
This week will be different. Below is my summary. But you can also get a feed of just these 19 points, right here. Read / Listen to last week's, or subscribe. Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.