It's Always Day One

Business EN ↓ 357 episodes

My name is George Reid; a former Amazonian turned Amazon consultant. Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Author

It's Always Day One

Episodes

Free stock images for creative assets (Week 47, Lesson 5) 25.11.2022 1:10

Amazon has recently added the option to "Add free stock assets" from one of the premium stock image providers. These images come watermark-free for use in the sponsored ads creatives5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertisin...

It's now easier to create and manage your deals across countries (Week 47, Lesson 2) 25.11.2022 1:10

With the new feature update on the deals dashboard, you don't need to log in to the specific country's Seller Central account to create and manage deals, if it is part of the same region.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adver...

Amazon's recommending placement bid adjustments by 70% (Week 47, Lesson 1) 25.11.2022 4:13

It's true that placement adjustments help improve conversion and sales volume, but the output depends on a number of factors that we discuss in this episode. The right adjustment % would vary for products and categories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead ou...

Reviews are now showing on Amazon (Week 47, Lesson 4) 25.11.2022 0:56

Recently, Amazon temporarily stopped showing reviews on products from specific categories including supplements and essential oils. They've started showing from last week.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Fo...

Things to consider before applying Amazon Suggested Bids, Placements, and Budgets (Week 47, Lesson 3) 25.11.2022 2:49

Recently, Amazon's been suggesting bids, budgets, and placement adjustments. However, going with these suggestions without considering key factors can impact your account performance and profitability.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book a...

Creative Assets now supports videos (Week 46, Lesson 1) 17.11.2022 1:09

We can now upload video content within Creative Assets and request moderation. The uploaded video can also be used while setting up video ad campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter....

Managing Sponsored ads for multiple countries is going to get easier (Week 46, Lesson 2) 17.11.2022 1:09

Amazon's launching a unified platform to manage multiple marketplaces, from within a single sponsored ads account.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our te...

The Demographics dashboard just got revamped (Week 46, Lesson 4) 17.11.2022 1:57

The new dashboard UI style looks similar to the Search Query dashboard. All data is now consolidated into a single table. There are also some changes to calculations to make it more accurate.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon A...

Reviews for specific product categories are not appearing on the search results page (Week 46, Lesson 5) 17.11.2022 0:46

We saw this trend across marketplaces recently, where reviews for specific product categories are not appearing on the search results page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon desig...

The new Repeat Purchase Behavior Dashboard is live (Week 46, Lesson 3) 17.11.2022 1:10

Amazon has launched a new RPB dashboard, which is currently in the beta phase. It looks similar to the Search Query Performance (SQP) dashboard and comes with some changes in calculations, for improved accuracy.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Fe...

The new Products tab on the Ad console (Week 45, Lesson 1) 11.11.2022 2:30

Amazon recently announced the upcoming Products tab on the ad console. It will provide aggregated product-level performance.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Fol...

New Manage Experiments features launched (Week 45, Lesson 5) 11.11.2022 1:10

In addition to Bullet Points and Product descriptions added recently for A/B testing, there's a new option to "Experiment to Significance". It allows running the experiment until enough data has been collected to produce statistically-relevant results.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://ge...

Video Builder is now available on all accounts (Week 45, Lesson 2) 11.11.2022 1:27

The tool allows you to create basic videos for your Sponsored Brands campaigns, through a selection of prebuilt templates and available audio.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon de...

Four additional listing attributes will be mandatory in December (Week 45, Lesson 4) 11.11.2022 1:03

From December 1st, new and existing product listings for certain product types must include color, size, product description, and department name attributes. This change ensures that your listings contain relevant information that customers need.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges....

Amazon UK recently stopped sponsored ads for many products (Week 45, Lesson 3) 11.11.2022 1:38

This happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amaz...

All campaigns can now be added to portfolios (Week 44, Lesson 3) 10.11.2022 0:56

The recent addition of SD VCPM campaigns now enables advertisers to group all campaigns into Portfolios.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to...

Video creative on Sponsored Display is live now (Week 44, Lesson 1) 10.11.2022 1:29

Video creative option was launched in Beta on some accounts. It's now showing live on the SD campaign creation UI and tech specs different from the SB video.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twi...

Amazon has launched in Belgium (Week 44, Lesson 5) 10.11.2022 0:52

It's the 10th marketplace in Europe that Amazon opened on October 315 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown...

Using SB attribution report to find out the impact of your ads on Brand growth (Week 44, Lesson 2) 10.11.2022 2:22

The report essentially provides a breakdown of halo sales, promoted sales, New to Brand sales, which can be analyzed to understand the impact and plan more informed advertising strategies. 5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adv...

Amazon Marketing Stream is now available outside of North America (Week 44, Lesson 6) 10.11.2022 1:26

AMS was launched recently and provides access to hourly data on campaigns. It was limited to North American markets. The data is now additionally available for MPs outside of North America.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adv...

Upcoming Q4 event details are available (Week 44, Lesson 4) 10.11.2022 0:53

Amazon has released a list of all the upcoming events and their dates. There are also details on the types of promotions available and the deadlines to submit. Link: https://www.linkedin.com/posts/activity-6991267428215263234-9mjF?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in...

Advertise Audible books with Sponsored Products (Week 43, Lesson 6) 25.10.2022 1:30

Vendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85...

3 changes we've seen recently on the Amazon App (Week 43, Lesson 2) 25.10.2022 2:22

We notices 3 changes recently on the Amazon app:1. videos auto-playing within the main image section,2. pinch to zoom image option,3. 11 videos on the first page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me o...

Sponsored Brands and Video reports are now getting merged into one (Week 43, Lesson 1) 25.10.2022 1:55

Reports now combine both Sponsored Brands and Video Ad type metrics into one single report.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 d...

New option to discount excess inventory in bulk (Week 43, Lesson 7) 25.10.2022 2:01

The new bulk discounts feature allows setting up bulk discounts to help sell excess inventory. 5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in...