It's Always Day One

Adding more buying options such as different sizes, styles, colors, etc. can help you match more no. of customer needs and preferences for better conversion and sales.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow...

SD provides options to target audiences that include "Amazon Shoppers that Provide Reviews" as one of the audience types. But there's a limitation that we discuss in today's episode.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertisin...

The ad type column in the campaign report now shows SB2 as the Ad type for the new Sponsored Brands campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$...

A key downside of simply reducing bids is a drop in sales volumes. While there could be 7 alternative steps you can take to improve sales instead.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazo...

The standard returns window is extended for the holiday season. And applies to orders shipped by Sellers/Vendors and by Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....

Starting October 14, 2022, Amazon will automatically remove unfulfillable inventory that’s been in fulfillment centers for more than 14 days down from 30 days previously.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Fol...

The SBV campaign report provides insights into how shoppers are engaging with your video ads, with over 10 metrics including view-through rate, 5-second views, first quartile views, etc.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advert...

We saw new campaigns recommended by Amazon on the campaign creation UI. With some presets, that we discuss in this episode.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Foll...

It’s currently being tested in the US by Amazon, to help Brands using Amazon attribution increase their brand awareness and selling opportunities ahead of peak season in the US.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising aud...

Amazon has launched a new image variant feature that showcases skin tone diversity for select ASINs in the Beauty category.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Foll...

It will help manage your SFP fulfillment more effectively during the holiday season and prevent any impact on account health.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Fo...

The new report is like a bank statement of your inventory movement, and helps analyze your inventory movements to and from Amazon fulfillment centers including products that are sold, returned, removed, damaged, lost, and found. 5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURC...

The category targeting in SBV only allows negating products and not keywords, though the search term report shows keywords, causing wasted spend. We discuss that and 2 ways to minimize wasted spend. LinkedIn post:https://www.linkedin.com/posts/rohit-baranwal-02116a15b_amazonppc-itsalwaysdayone-activity-6982240478503014400-v-wW?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 mi...

You might not be able to use the same SB video in an SD video campaign. The differences lie majorly in dimensions, file format, bit rate, and codec.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Ama...

SB ad groups now allow more than one creative. Adding them is now similar to adding multiple products inside Sponsored Products campaign.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design...

Amazon is offering a 50% discount on Amazon Vine for the holiday season. The offer is valid till October 31, 2022.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our te...

Quite unusual to see 3 different videos on a product page but reflects the growing importance of video content on Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow...

Amazon is testing a new placement for SB Video ads on the Top of search results page, similar to where SB ads appear.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our...

Influencer posts are now showing on some product detail pages, across the app and web versions. Example.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to...

The report is available for Sponsored Products, Sponsored Brands, and Sponsored Display. Invalid traffic (IVT) is any potentially fraudulent, involuntary, non-human, duplicate, or illegitimate traffic.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book a...

Video creative is currently being tested on select accounts and is expected to be rolled out soon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k...

Since SB now supports multiple ad groups and creatives, it could only be one of them being rejected while others could still be approved. Creatives now show inside ad groups and so their approval status.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book...

5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Let's dive deep into the popular Catch-All strategy and understand how it helps generate additional sales at low costs.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow o...

Amazon is testing out listing videos on the search results page. While scrolling through the products, the main image switches to video after a couple of seconds. The video auto-plays with a CTA “Watch now” which, when clicked, expands to cover your device's width.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hou...