It's Always Day One

It's Always Day One

Business EN ↓ 357 episodes

My name is George Reid; a former Amazonian turned Amazon consultant. Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Author

It's Always Day One

Category

Business

Podcast website

itsalwaysdayone.co.uk

Latest episode

Jun 15, 2026

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Episodes

Updated FBA Capacity Limits from March (Week 4, Lesson 2) 27.01.2023

For greater predictability and control over your inventory, Amazon US will replace the weekly refill limit and quarterly storage limit with a single monthly capacity limit per storage type from March 1, 2023.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed....

Using videos for FAQs can help improve your listing conversion (Week 4, Lesson 5) 27.01.2023

The FAQs and the option to add videos as responses can help you answer common queries from customers. This can help improve conversion and reduce product returns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me o...

Additional reports on Search Query Dashboard (Week 4, Lesson 3) 27.01.2023

The SQP now includes two additional reports that show your brand’s overall search query performance with and without the Amazon’s Choice badge, and the top and bottom performing search queries for your brand.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed....

Week 03 (2023) - All Learnings 24.01.2023

RESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Sponsored Display video creative now supports contextual targeting (Week 3, Lesson 1) 20.01.2023

Contextual targeting will allow Video ads to show on and off Amazon, to help increase reach and build awareness.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team...

Fixing this simple issue can help improve PPC sales (Week 3, Lesson 2) 20.01.2023

Inadequate budget allocation can prevent sales and deteriorate conversion if your campaign budget runs out before the peak conversion time of the day. Looking at the budget report can help find out the campaigns going out of budget and the loss of potential sales.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hour...

You can now Add budgets to your Percentage Off & Buy One Get One promotion (Week 3, Lesson 3) 20.01.2023

For improved spending control over your percentage off and buy one get one deal, the Promotions tool now lets you define budget limits.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design ex...

Growing market share on Amazon takes a coordinated effort (Week 3, Lesson 5) 20.01.2023

You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan. Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Fol...

Sponsored Products driving 83% of the total ads sales (Week 3, Lesson 4) 20.01.2023

Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with y...

Week 02 (2023) - All Learnings 15.01.2023

News feed: https://georges.blog/blogAmazon audit: https://georges.blog/auditFamous email: https://georges.blog/subscribeRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

Looking at Halo sales while analysing ASIN-level performance (Week 1, Lesson 2) 12.01.2023

Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on...

Attributed Purchases report for SB and SBV ads (Week 1, Lesson 3) 12.01.2023

Launched recently this year, the report helps understand new advertising opportunities, and see which products engage new-to-brand customers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon des...

From $15k to $464k in total revenue in 3 months (Week 2, Lesson 1) 12.01.2023

We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring. Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon...

Avoid this mistake for effective keyword targeting (Week 2, Lesson 2) 12.01.2023

One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOU...

Sponsored Display strategies for better ROAS (Week 1, Lesson 5) 12.01.2023

The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting. Read the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRea...

Relationship between CPC, ACOS, and Conversion (Week 2, Lesson 4) 12.01.2023

Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESO...

Five Reasons to invest in your Amazon Brand Store (Week 2, Lesson 3) 12.01.2023

Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adve...

Major reasons for the drop in sales and action items (Week 1, Lesson 4) 12.01.2023

If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve. Read the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon...

Recent UI updates on the Ad console (Week 1, Lesson 1) 12.01.2023

We noticed 3 changes on the Ad console UI. These include changes to the portfolio layout and the ability to show 4 KPIs on the graph.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design exam...

Top 3 metrics to gauge ROI on Amazon (Week 2, Lesson 5) 12.01.2023

These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs. Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Bo...

Week 52 - All Learnings 09.01.2023

Read / Listen to last week's, or subscribe. Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - l...

Week 01 (2023) - All Learnings 09.01.2023

Read / Listen to last week's, or subscribe. Thanks,George's BlogRESOURCESLet our team of experts analyse your current ad strategy. Book an audit or message us.$85 to $117k in 45 days. 2-minute breakdown of what we did. Daily advertising strategies explained in simple terms. Follow our team. Make your design work 10 times easier with our top 1000 A+ design portfolio. It's Always Day One Podcast - l...

Using keywords flow to maximize impact (Week 52, Lesson 1) 30.12.2022

While keyword research can help maximize reach, setting up a flow can help maximize their impact. Post: https://www.linkedin.com/posts/himanshu-verma-0683b799_sponsoredads-itsalwaysdayone-activity-7010931844439248898-XsQn?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72...

New Sponsored Brand format (Week 52, Lesson 5) 30.12.2022

The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form. Post: https://www.linkedin.com/posts/destaney-wishon_new-sponsored-brand-format-love-it-or-hate-activity-7011842016263241728-G_EH/?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wron...

Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4) 30.12.2022

A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases. Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-correlated-activity-7010673387299618816-ZFZE?utm_sourc...

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