It's Always Day One

The new format allows showing multiple custom images through sliders. This can help make SB ads more engaging and improve CTR.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. F...

Amazon has introduced preset SP campaigns inside the product recommendations under Growth. This new feature will pre-set your daily budget, bidding strategy, targeting, and associated bids based on each advertised product and the history of similar ad campaigns. It also includes the option to launch SD campaigns for the products.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.b...

The Bulk sheet for SD now includes a new column named Tactics, to specify if it's product targeting or audience targeting.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follo...

This new badge appears on top of products in the search results that you have visited in the past. It would be interesting to see if it helps conversion (by reminding of the interest in the past) or rather discourage from clicking again.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audi...

The new Transparency badge on a detail page reassures customers that they're not buying counterfeit products. Registered brands on Amazon can participate in Transparency to get the badge to show up automatically on qualifying ASINs in the Additional details section on the Product Detail page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with you...

Amazon provides an in-built tool to calculate profit and loss at the account level as well as at the SKU level. You can access it from the Analytics option under the Inventory menu on Seller Central.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an...

To identify top 10 competitor products for a search term, you can use Search Query Dashboard, select your product, and click on any search query. The details include their median price, impressions, and click share percentage.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESR...

Recent updates on Amazon suggest these 3 areas becoming increasingly important, and can be leveraged for growing your brand on Amazon. These include Mobile Experience, Storefront, and Videos.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon A...

An effective KW research on Amazon in 2023 involves extensive use of the 1P data available from within Amazon through Search Query Dashboards, data-based KW suggestions on Campaign UI, Ad reports, and strategies.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News F...

It's about using bundles based on what customers frequently buy together. This data is available under Market Basket Analysis. Bundles can also help capture more real estate on the detail page.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon...

On uploading video assets on Creative Assets, Amazon provides information on which placements the creative can be used for, including OTT, Sponsored Brands/Display videos, and Stores.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertisi...

It’s about sharing high-performing keywords or product targets across different Ad types. By constantly reviewing your target performance, picking up high performers, and adding them to other ad-type campaigns (e.g. SP to SD), you can add up to significant returns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hou...

This can be achieved with a combination of high traffic, strong conversion with good CTR, and SEO.Read the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our...

Amazon has rolled out a new Customer Review Insights dashboard that provides details on reviews based on 6 months' data. It's split into two Snippets: Positive reviews and Negative reviews.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adv...

We recently observed Add to cart buttons showing directly on the search results page. Add to cart could also be a part of the engagement metrics on the ad console.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me...

It's similar to SP where you get a copy of the existing campaign with the same products and targeting. The custom creative also gets copied but needs to go through the moderation approval phase, and can also be edited.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our...

Custom and personalized products purchased on Amazon will no longer be eligible for refunds as of February 15, 2023.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our...

Eligible Vendors and Sellers can now leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on Amazon.com.be to grow and scale revenue.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twi...

These include competitor research, strategic pricing, using VINE, and Amazon advertising. These steps can help get the #1 release badge even in a competitive category.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow...

The new feature makes it easy to use bulk sheets to manage and create your campaigns in bulk. It helps with instructions on what you should enter in the spreadsheet fields, and which fields are required for each campaign entity.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCE...

The Overlap reports can show you the relationships other audiences have with the audience you are looking at by showing an affinity, making it easier to research audiences.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. F...

Starting February 1, active budget rules in a campaign will increase the budget independently. So, if you have multiple budget rules in place, all eligible rules will combine, as opposed to the one with the highest previously.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESR...

The new dedicated tab shows Product-level breaks down for Sponsored Products and Display performance. Advertisers can now start with a product, then drill down into all the campaigns and ad groups it exists within.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News...

Amazon has launched a new mobile-only carousel ad experience with new placements for SD campaigns. Shoppers will be able to see more information about the product and brand by swiping right.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Ad...

As of January 13th, AMC users can now pull SB data into their queries. This addition will provide additional insights into the customer journey and overlap analysis.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow m...