It's Always Day One

Amazon has started rolling out a new marketplace dropdown on the Ad console. It enables advertisers to easily navigate between countries to view and manage accounts. Link to Post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertis...

These steps can help you drive higher efficiency in your ad campaigns, to provide better returns and sales growth. Read more about the Keywords Funnel Strategy here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow m...

The 4Ps framework includes Product, Price, Placement, and Promotion. Focusing on these can help Brands to maintain a competitive edge on Amazon and be able to succeed in highly competitive categories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an...

You can get a higher CTR and conversion by advertising your best-selling child ASINs on relevant and high search volume keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples...

The new program allows you to pick up to 6 items and test them out at home. You can keep the items you liked and return the rest. It's currently applicable only to clothing, shoes, jewelry, and accessories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. B...

It's set for April 28, 2023. By June 15, 2023, it's crucial to ensure your inventory is delivered to US fulfillment locations.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. F...

These include leveraging the different Ad types available, focusing on relevant targeting, organic search optimization, and monitoring your keywords' bids and placements on Top of search.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Adver...

Optimizing your ad budget allocation can help you drive more efficiency and scalability. These 8 tips can help you work with budgets more effectively. These involve setting clear goals, monitoring spending, optimizing for ROI, and using automation features on Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 h...

Amazon has started displaying a "Frequently returned item" message on product listings with high return rates. This might impact conversion, especially on categories like clothing where return rates could be higher.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our New...

Amazon has now rebranded Search Terms as Top Search Terms on the SQP dashboard. It provides visibility to the top search terms for a particular timeframe ranked by search frequency and shows the top 3 clicked Brands, products, and categories for each search term.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours...

Amazon has just launched a new dashboard feature in the Ad Console called "Brand Impression Share". It shows the top-of-search impression share for your brand terms over time, to help optimize SP and SB campaigns more effectively.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOUR...

With influencer posts and videos becoming popular on Amazon, getting influencer reviews can help your product get additional visibility and sales. Here's a useful step to finding one. Read the full post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed....

It allows you to showcase your brand across Amazon. You can use this feature to tell your brand story and create a consistent, recognizable presence that may attract more customers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising...

Optimized bids are crucial to a campaign's success. These 7 tips can help you optimize bids for better campaign performance and reach.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design exa...

With just a few steps on the targeting tab through Filters, you can identify active keyword and product targets, with clicks and spend, but no sales over the lifetime date range. Link to post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Am...

It looks much more attention-grabbing than the one with custom image and has both product and brand elements. Link to Post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....

This comprehensive list will help you understand the platform and PPC metrics better, to ultimately help sell and market your products more effectively. Link to the post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit...

These metrics essentially include drop-off rates (first quartile, midpoint, and third quartile), video complete, and video unmute to provide insights into how viewers are engaging with your video ads and whether the content resonates with your audience.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://g...

We identified 10 elements that can make a video more attention-grabbing and convert better. These include video length, clear and concise messaging, CTAs, and subtitles.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Foll...

With competitor targeting, having a competitive advantage helps provide higher returns. Your products have a higher competitive advantage compared to new products with little or no reviews. Targeting them via product targeting is a useful strategy to drive additional traffic that converts.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your A...

The conversion column in the targeting tab provides this detail for each product or keyword targeting for the defined date range. Tracking conversion is a useful way to optimize Ad spend, targeting, analyze the impact, and evaluate success.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/a...

With over 50 million Spanish speakers in the US, targeting Spanish keywords can help extend the reach and generate higher revenue. There's a quick and easy way to find these keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertisi...

It's about looking at order item session percentage as opposed to unit session percentage since units per order can always vary.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....

While this could mean more exposure for your products when running deals, there's also a possibility for a drop in conversion when peer brand products are running them.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follo...

The homepage for Seller Central has been modified to include Actions to be taken. The 3 main sections now include Actions, Communications, and Recommendations. You can also choose to return to the previous view.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Fe...